Who else is owning their heavy flow and wide set vagina?
Heavy week was our way of reminding you that your flow is yours.
Everybody has different flows and everybody manages it differently. It's time we bashed the internalised shame surrounding your period!
Our campaign was just the beginning. And it doesn't stop here.
The more we talk about our periods, the more we smash these taboos.
Period.
What went on during heavy week!
Jess (@jess_megan_) kickstarted our week and smashed Heavy Flow taboos with a BANG!
The iconic Mean Girls line may have caused many of us to believe that "HEAVY FLOW IS BAD, heavy flow belongs to HEAVY, BASH WOMEN" but now it's time we all embraced our flows!
You do your period YOUR way.
Em (@emshelx) WOW'd us with her reel and showed us how she pairs her day to day outfits with WUKA Seamless on her period!
Ain't nobody telling us we can't feel comfortable working out and smash our session!
On Tuesday evening, Ruby and Dr. Nitu Bajekal, endometriosis expert, went live on our Instagram to answer your questions about periods.
Chanté (@chantayyjayy) got us in our feels with her ethereal collage and caption.
"PERIOD PANTS DO NOT HAVE TO LOOK LIKE SOGGY NAPPIES!" - and we 100% agree!
Having less wasteful periods but also being able to "feel more confident and less ashamed about [your] period" is exactly how it should be.
Hannah (@hannahwitton) reminded us that, no matter what flow we're experiencing, we still get stuff done.👏
Hannah's Instagram video, 'A Day In The Life On My Period', showed us that even on her heavy days with cramps, her day didn't stop. And we LOVE seeing the brand new addition, Ultimate™️ High Waist, make her day that much easier!
On Thursday evening, Ruby went live with Dr. Helen O'Neill, Founder of Hertility Health.
The conversation and Q&A revolved around the question "Is there an 'abnormal' heavy flow?" and your questions were answered!