Most pre-workouts are loud labels and quiet doses. A neon-colored powder. A 400mg caffeine slap. A "proprietary blend" totaling 5 grams of fifteen ingredients that could be 90% caffeine and a whisper of everything else. You don't know. You're not supposed to know.

Ignite was built on the opposite stance. Every dose listed. No mystery blend. Clinical levels of the ingredients that actually have research behind them — and zero of the stuff that doesn't.

What's Missing

The deliberate absences.

No 400mg caffeine slap

A lot of pre-workouts pack 350-400mg of caffeine per scoop. Feels like effort. Isn't. It's just jitter, anxiety, and a 3pm crash. Ignite uses 150mg — enough for real focus and energy, not enough to wreck your afternoon.

No proprietary blend

No "Energy Matrix" or "Performance Complex" hiding the actual doses. Every ingredient on the Ignite label has its own number next to it. If something's underdosed, you'll see it. We'd rather you check our work than wonder.

No artificial dyes

Red 40, Blue 1, Yellow 5 — there's no performance reason for any of it. Just visual marketing. Ignite skips the dyes entirely.

No pixie-dust dosing

If a study used 1.5g of an ingredient, we put 1.5g in. Not 150mg with a famous-sounding name on the label. Real doses or the ingredient doesn't make the cut.

No sketchy stimulant cocktails

No DMAA, no DMHA, no stacked stimulants pretending caffeine isn't enough. Just caffeine, at a dose your nervous system can actually handle session after session.

Why 150mg, Not 400mg

A 400mg pre-workout doesn't make you train harder. It makes your hands shake, your stomach turn, and your sleep worse for two nights. 150mg is the dose where you get focus and drive without the cost. Real energy, not theatrical energy.

What's In It

Three blends. One job each.

The Energy Blend

150mg of caffeine — roughly a strong cup of coffee. Clean, sustained drive. No shake, no anxious heart-rate spike, no 3pm crash. Low enough you can train at 5pm and still sleep at 10pm.

The Endurance Blend

Anchored by 1.5g of patented CarnoSyn beta-alanine — the clinical dose, every scoop. Buffers the lactic burn so you hold output longer in long sets, metcons, and time-under-tension work. That tingle is the ingredient doing its job.

The Focus Blend

Nootropic compounds — the same family of ingredients used to sharpen attention in high-performance work — formulated to lock you into the session. Mind-muscle connection on heavy sets. Sharper read of the workout. The kind of focus that turns a good rep into a great one.

Who It's For

If your training day involves a scoreboard, this is built for you.

Hyrox athletes. Eight stations, eight runs, one clock. The work doesn't stop and neither does the demand on your output. Energy you can sustain, not energy that peaks and crashes mid-event.

CrossFit competitors. Open workouts, classes, two-a-days. The beta-alanine dose alone makes long AMRAPs and high-rep metcons measurably different.

Powerlifters & serious lifters. Heavy training, top sets, working through the grind. Focus and drive without a stimulant cocktail wrecking your sleep or your CNS.

Endurance & multi-sport athletes. Triathletes, rowers, runners, anyone whose event is measured in 45+ minute efforts. The endurance and focus blends are designed for exactly this kind of work.

Built On What We Left Out