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youswim.com
End of year wrap-up + what's coming in 2025
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Hey -,
We hope 2025 is grounded in acceptance, comfort and love, in whatever form that takes for you. We’ve spent some time over the holidays pondering each of these ideas and what they will look like for Youswim in 2025.
R&R
Our hard-working team took some well-deserved time away from their screens this holiday season. 2024 was a big year for us — filled with highlights, moments of pure joy, a few big challenges, and, most importantly, lessons we’re carrying into 2025.
We’re starting this year with a fresh perspective on what matters, how we’ll shape our days moving forward, and how we can make your experience of shopping for swimwear even better.
We’re starting this year with a fresh perspective on what matters, how we’ll shape our days moving forward, and how we can make your experience of shopping for swimwear even better.
Mini Zera
Late last summer, we launched a new Mini take on our classic Zera triangle style. Safe to say, it's been a hit (and we're not surprised). Shop Zera and Mini Zera.
Hara x Youswim
A real pinch-me moment for Youswim and Hara founders Elise and Allie, who have long been admirers of each other's work. Youswim and Hara are deeply rooted in acceptance and celebration of our bodies, creating swimwear and clothing that honour our ever-changing forms. There are still a few pieces left of the limited-edition Aroha one-shoulder set online.
Going bush, going beach
Turns out body hair is still controversial in 2025, if the comments on our posts are anything to go by. In case you missed it, you can read our co-founder's Going Bush — Going Beach article here.
"If you’ve ever felt shame about your body hair or pressured to remove it when summer rolls around, don’t blame yourself; take a look at the imagery around you."
"If you’ve ever felt shame about your body hair or pressured to remove it when summer rolls around, don’t blame yourself; take a look at the imagery around you."
Archive
We’ve created a more permanent place for our Archive Collection, where you can shop discounted archive colours and styles that won’t be returning. Shop the 50% off Archive Collection here.
We’ve created a more permanent place for our Archive Collection, where you can shop discounted archive colours and styles that won’t be returning. Shop the 50% off Archive Collection here.
2025 — The Year of Comfort
Comfort has more than one meaning at Youswim. For us, comfort is about inclusivity, belonging, and feeling welcome, alongside the physical ease that comes with our uniquely comfortable swimsuits. In 2025, we’re doubling down on comfort in every sense. From creating even more adaptable designs to improving our shopping experience, our efforts will be rooted in making you feel understood, supported, and celebrated.
Expect thoughtful collaborations, more honest conversations about body acceptance, and a deeper commitment to sustainability — because true comfort also comes from knowing your choices are kind to the planet.
Comfort has more than one meaning at Youswim. For us, comfort is about inclusivity, belonging, and feeling welcome, alongside the physical ease that comes with our uniquely comfortable swimsuits. In 2025, we’re doubling down on comfort in every sense. From creating even more adaptable designs to improving our shopping experience, our efforts will be rooted in making you feel understood, supported, and celebrated.
Expect thoughtful collaborations, more honest conversations about body acceptance, and a deeper commitment to sustainability — because true comfort also comes from knowing your choices are kind to the planet.
Sending comfort and strength your way for the year ahead.
The Youswim team x
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