Mar 16, 2019 9:00 am
15% off PROM + the top trends you'll ❀
Mar 14, 2019 9:00 am
Brand SPARKLING new gowns have arrived!
Mar 12, 2019 9:33 am
Put these new dresses to work!
Mar 11, 2019 9:00 am
ENDS TODAY: 20% off sitewide
Mar 9, 2019 9:00 am
20% off gowns, dresses and more! 😍
Mar 7, 2019 9:00 am
Call your bridesmaids-- NEW colors are in! πŸ’•
Mar 5, 2019 9:00 am
New FLORALS are here to brighten your day! 🌺
Mar 2, 2019 9:00 am
Prom 2019 has arrived! 🌟
Feb 28, 2019 9:37 am
Unforgettable & only available here! πŸ’•
Feb 26, 2019 10:56 am
Our FAVORITE red carpet trends from the Oscars
Feb 23, 2019 9:00 am
Love blush? You HAVE to see this new color!
Feb 21, 2019 9:00 am
The PERFECT look for every event 😍
Feb 19, 2019 9:00 am
ENDS TODAY! 20% off sitewide ❣
Feb 18, 2019 9:01 am
Don't miss 20% off these cute NEW styles...
Feb 16, 2019 9:00 am
20% off EVERYTHING starts now!
Feb 14, 2019 9:34 am
Today ONLY: A special GIFT just for you + all new winter whites!
Feb 12, 2019 9:00 am
Time to celebrate the BACHELORETTE! πŸ’
Feb 9, 2019 9:00 am
Eye-candy doesn't even BEGIN to describe these dresses...
Feb 7, 2019 9:21 am
Feeling NEW blue...
Feb 5, 2019 9:05 am
Bestsellers are BACK and won't wait around...
Feb 2, 2019 9:00 am
A little WOW for MOM!
Jan 31, 2019 9:00 am
Just In: All NEW styles to adore
Jan 29, 2019 9:00 am
Crushing on these NEW colors...
Jan 26, 2019 9:00 am
πŸ’• 15% Off Valentine's Day Jumpsuits & Dresses πŸ’•
Jan 24, 2019 9:00 am
FINAL DAYS: $49.97 dresses and $89.97 gowns...
Jan 23, 2019 9:00 am
Our FAVORITE looks in the FLASH SALE πŸ‘—πŸ‘ 
Jan 22, 2019 9:00 am
All NEW florals have just arrived πŸ’
Jan 21, 2019 9:00 am
Hurry! 60% Off Flash Sale starts NOW!
Jan 19, 2019 9:00 am
The SWEETEST bridesmaid colors we ever did see...
Jan 15, 2019 9:00 am
All NEW jumpsuits & where to wear them πŸ‘‰
Jan 12, 2019 9:00 am
These dresses are ⭐GOALS⭐
Jan 8, 2019 9:00 am
The PERFECT look for every wedding event...
Jan 5, 2019 9:00 am
Cheers to the BRIDE-TO-BE (and her lovely bridal party!)
Jan 1, 2019 9:00 am
Let's talk NEW for 2019
Dec 29, 2018 9:00 am
Sale on Sale! 300+ styles are an EXTRA 10% off...
Dec 24, 2018 9:00 am
Get it by New Year's Eve with FREE 2-Day Shipping!
Dec 22, 2018 9:00 am
Ready for 2019?
Dec 18, 2018 9:01 am
What are you wearing for New Year's Eve?
Dec 15, 2018 9:00 am
This jumpsuit was MADE for the holiday season + FREE 2-day shipping!
Dec 14, 2018 9:01 am
FREE 2-Day Shipping: Get your dress before Christmas! πŸŽ„
Dec 11, 2018 9:00 am
Ring in 2019 with 15% off New Year's Eve Dresses! πŸ’«
Dec 10, 2018 8:00 am
20% off gowns, dresses and more! πŸŽ‰
Dec 8, 2018 9:00 am
The color you NEED this season...
Dec 4, 2018 9:01 am
Now Trending: Cheery Holiday Cocktail Dresses
Dec 1, 2018 9:00 am
You deserve to SPARKLE...✨
Nov 27, 2018 9:33 am
You NEED this flirty look! Plus, EXTRA 10% off sale & clearance...
Nov 26, 2018 5:00 am
30% off sitewide + NEW Doorbusters! Cyber Monday can't be missed...
Nov 25, 2018 8:00 am
🚨ON NOW: 30% Off Cyber Monday starts early!
Nov 24, 2018 8:00 am
LAST DAY: 25% Off Gowns, Dresses, Jumpsuits + more!
Nov 23, 2018 5:00 am
25% off sitewide & ALL NEW DOORBUSTERS for Black Friday...
Nov 22, 2018 5:00 am
✨ BLACK FRIDAY is on: 25% off sitewide + doorbusters ✨
Nov 21, 2018 8:00 pm
Black Friday starts at midnight! Fill your cart now...
Nov 20, 2018 8:00 am
Jump start Black Friday! The PRESALE starts now...
Nov 17, 2018 9:00 am
The 2 colors you NEED this season...
Nov 13, 2018 9:01 am
The PERFECT office holiday party look for every dress code ✨
Nov 11, 2018 9:00 am
20% off - TODAY ONLY!
Nov 10, 2018 9:00 am
3 party looks you'll NEED this season...
Nov 6, 2018 9:00 am
Your ULTIMATE Thanksgiving Weekend outfit guide --->
Nov 3, 2018 9:00 am
Favorites are BACK IN STOCK + 20% off just for you 😍
Oct 30, 2018 9:00 am
Fall for NEW & oh-so-beautiful!
Oct 27, 2018 9:00 am
EVERY color we're loving for bridesmaids and wedding guests...
Oct 23, 2018 9:27 am
This look will MAKE. YOUR. DAY.
Oct 20, 2018 9:00 am
How GORGEOUS is this color??
Oct 18, 2018 9:01 am
HURRY! Dresses from $49.97 + Gowns from $69.97 ends soon...
Oct 16, 2018 9:00 am
Fall calls for THIS dress + 70% off Flash Sale
Oct 15, 2018 9:00 am
FLASH IS ON -- Shop up to 70% off gowns and dresses now!
Oct 13, 2018 9:00 am
Attention Brides! Your PERFECT wedding dress has arrived...
Oct 9, 2018 9:01 am
20% off THIS fall look?! It's your lucky day...
Oct 8, 2018 9:48 am
The PERFECT fall dress is 20% off now!
Oct 6, 2018 9:00 am
20% off gowns and dresses begins NOW!
Oct 2, 2018 9:53 am
The ONE dress that will handle your busy schedule...
Sep 29, 2018 10:17 am
The prettiest color for your bridal party + 20 % off your entire order!
Sep 25, 2018 9:01 am
The perfect fall florals have arrived!
Sep 22, 2018 9:00 am
Wedding coming up? Sparkling dresses are waiting...
Sep 18, 2018 9:45 am
Your FAVORITE look has arrived for fall!
Sep 15, 2018 9:00 am
Your votes are in! Here are your FAVORITE looks...
Sep 11, 2018 9:00 am
Date night? This look is ready to be taken out!
Sep 8, 2018 9:00 am
Your PERFECT look? Right this way...
Sep 4, 2018 9:00 am
Fall for our all NEW collection (Plus, 20% off!)
Sep 3, 2018 9:00 am
Transition your look to fall with 20% off sitewide! πŸ‚πŸ
Sep 1, 2018 9:00 am
You're Invited to 20% off SITEWIDE!
Aug 28, 2018 10:21 am
Our FAVORITE looks for Fall and beyond...
Aug 25, 2018 9:29 am
MAJOR Homecoming inspiration inside + 15% off to get your look started 😍
Aug 21, 2018 9:00 am
The colors you'll be loving all season long...
Aug 18, 2018 9:01 am
Your wedding guest checklist starts here β˜‘
Aug 16, 2018 9:00 am
WARNING: Gowns from $69.97 ends soon! 🚨
Aug 14, 2018 9:00 am
The REAL closet MVP has arrived πŸ‘‰
Aug 13, 2018 9:29 am
FLASH SALE: Start Monday with up to 75% off!
Aug 11, 2018 9:02 am
Gorgeous NEW jumpsuits + 20% off your entire order awaits you...
Aug 7, 2018 9:16 am
EFFORTLESS: The only style you need for the week ahead!
Aug 4, 2018 9:00 am
The color we're OBSESSED with right now 😍
Jul 31, 2018 9:28 am
The 3 silhouettes your closet NEEDS this season...
Jul 28, 2018 9:00 am
The color of the season has ARRIVED!
Jul 24, 2018 9:16 am
The PERFECT look for today (and tomorrow... and the day after...)
Jul 21, 2018 9:00 am
The NEW color of the season + Your exclusive 20% off code!
Jul 17, 2018 9:00 am
40% Off Select Gowns -- LIMITED TIME ONLY!
Jul 14, 2018 9:00 am
NEW for tonight: Back details 😍
Jul 10, 2018 9:44 am
THIS dress β™₯s summer! Plus, styles from $49.99...
Jul 7, 2018 9:00 am
You HAVE to see these real bridal parties...
Jul 3, 2018 9:00 am
INSIDE: 20% off new and favorites! πŸ‘‰
Jul 1, 2018 9:00 am
20% off SITEWIDE starts now ✨
Jun 30, 2018 9:00 am
Wedding Inspiration for Mom! πŸ’Œ
Jun 26, 2018 9:00 am
Found: The Effortless Jumpsuit
Jun 23, 2018 9:00 am
20% off your entire order just for YOU...
Jun 19, 2018 9:00 am
The summer dress SALE is on!
Jun 16, 2018 9:00 am
Sparkling wedding inspiration awaits you...
Jun 12, 2018 9:31 am
Your NEW favorite summer colors! Plus, dresses from $59.99 πŸ‘‰
Jun 9, 2018 9:00 am
Blossom into summer nights....
Jun 5, 2018 9:12 am
Here comes the bride... πŸ’
Jun 2, 2018 9:00 am
Meet the PERFECT party dress! πŸŽ‰
May 29, 2018 9:00 am
Back to work? Treat yourself to NEW + 20% off sitewide ends TODAY
May 28, 2018 9:00 am
Open for 20% off EVERYTHING!
May 26, 2018 9:00 am
ATTENTION: 20% off sitewide begins now!
May 25, 2018 4:30 pm
We've updated our privacy policy...
May 24, 2018 9:33 am
LAST CALL on dresses from $39.97! πŸ‘—
May 22, 2018 9:00 am
Say hello to NEW summer dresses + FLASH SALE
May 21, 2018 9:00 am
ATTENTION: The FLASH SALE starts now!
May 19, 2018 9:00 am
Let's talk ROYAL weddings...
May 15, 2018 9:00 am
This dress is ready for a vacation β˜€
May 12, 2018 9:00 am
You're Invited to NEW! πŸ‘—