Sep 22, 2018 9:03 am
FYI: We have a feeling you'll love these...
FYI: We have a feeling you'll love these...
Sep 21, 2018 9:04 am
New Street Tights Just Landed
New Street Tights Just Landed
Sep 20, 2018 3:01 pm
Why are there men in this email?
Why are there men in this email?
Sep 20, 2018 6:02 am
Favorite Nirvana pieces + NEW Markdowns
Favorite Nirvana pieces + NEW Markdowns
Sep 18, 2018 9:04 am
Well deserved! THIS pant fits like a dream & keeps you dry
Well deserved! THIS pant fits like a dream & keeps you dry
Sep 17, 2018 9:03 am
Gorgeous designs meet technical performance.
Gorgeous designs meet technical performance.
Sep 16, 2018 9:04 am
Stay Outside
Stay Outside
Sep 15, 2018 9:02 am
*New Dresses*
*New Dresses*
Sep 14, 2018 9:04 am
Please open: THIS tight is as amazing as it looks
Please open: THIS tight is as amazing as it looks
Sep 13, 2018 9:04 am
The reviews are in(credible)
The reviews are in(credible)
Sep 12, 2018 9:05 am
Layers that give you a second wind
Layers that give you a second wind
Sep 11, 2018 9:03 am
Say hello to 10 pieces you'll never want to take off
Say hello to 10 pieces you'll never want to take off
Sep 10, 2018 9:04 am
Your skin will high-five you
Your skin will high-five you
Sep 8, 2018 9:06 am
These always complete the outfit
These always complete the outfit
Sep 6, 2018 11:13 am
Let’s connect (and sweat it out)
Let’s connect (and sweat it out)
Sep 6, 2018 6:02 am
Hack your 9-5: the Gramercy Track Trouser
Hack your 9-5: the Gramercy Track Trouser
Sep 5, 2018 9:04 am
Yes! The amazingly stretchy jeans everyone wants
Yes! The amazingly stretchy jeans everyone wants
Sep 4, 2018 9:04 am
Powervita, in kickflares and stirrups
Powervita, in kickflares and stirrups
Sep 3, 2018 6:02 am
Labor Day = 20% OFF All Sale Styles
Labor Day = 20% OFF All Sale Styles
Sep 2, 2018 9:03 am
Disconnect from the grid. Connect with nature.
Disconnect from the grid. Connect with nature.
Sep 1, 2018 9:03 am
❊ Introducing our 3 most-loved tights, ever (you're in for a treat)
❊ Introducing our 3 most-loved tights, ever (you're in for a treat)
Aug 30, 2018 6:02 am
You earned it—NEW markdowns, now!
You earned it—NEW markdowns, now!
Aug 29, 2018 9:04 am
They're HERE—High Performance Meets M-F
They're HERE—High Performance Meets M-F
Aug 28, 2018 9:04 am
We just released tons of NEW arrivals
We just released tons of NEW arrivals
Aug 27, 2018 9:04 am
You truly deserve to run fast & free. Yes, you heard right.
You truly deserve to run fast & free. Yes, you heard right.
Aug 26, 2018 9:06 am
Please redeem your COMPLIMENTARY shipping code + this is a dream combo
Please redeem your COMPLIMENTARY shipping code + this is a dream combo
Aug 25, 2018 9:05 am
Just Released—New Dance-Inspired Pieces
Just Released—New Dance-Inspired Pieces
Aug 24, 2018 9:04 am
Last chance to earn *Extra Rewards* when you open an AthletaCard!
Last chance to earn *Extra Rewards* when you open an AthletaCard!
Aug 22, 2018 9:03 am
Right now—Earn extra rewards when you open an AthletaCard.
Right now—Earn extra rewards when you open an AthletaCard.
Aug 21, 2018 9:05 am
Made to Explore Nature
Made to Explore Nature
Aug 20, 2018 9:04 am
These styles are selling like crazy
These styles are selling like crazy
Aug 19, 2018 9:05 am
You deserve it: Our lightest, softest sweaters + 20% off sale!
You deserve it: Our lightest, softest sweaters + 20% off sale!
Aug 18, 2018 9:15 am
Your workout reward: 3 yoga favorites you'll never want to take off
Your workout reward: 3 yoga favorites you'll never want to take off
Aug 17, 2018 9:03 am
**Style Guide: Wide Leg Pants
**Style Guide: Wide Leg Pants
Aug 16, 2018 9:04 am
New + Improved! Your favorite Fully Focused Bra just got better
New + Improved! Your favorite Fully Focused Bra just got better
Aug 14, 2018 9:04 am
There is only one way to Run Free
There is only one way to Run Free
Aug 13, 2018 6:02 am
MAJOR Announcement: Please open for the Recycled Grandview Jacket
MAJOR Announcement: Please open for the Recycled Grandview Jacket
Aug 12, 2018 6:02 am
The best pieces for your workouts
The best pieces for your workouts
Aug 10, 2018 9:05 am
Open an Athleta Card. Get $20 OFF and 2X points.
Open an Athleta Card. Get $20 OFF and 2X points.
Aug 9, 2018 6:02 am
Get them before they're gone! NEW Markdowns
Get them before they're gone! NEW Markdowns
Aug 8, 2018 9:04 am
For You: Our Top 20 Styles
For You: Our Top 20 Styles
Aug 7, 2018 9:05 am
City Pants: No-Stress Commute
City Pants: No-Stress Commute
Aug 6, 2018 9:03 am
JUST LAUNCHED: Underwear so good, you might replace everything in your drawer
JUST LAUNCHED: Underwear so good, you might replace everything in your drawer
Aug 5, 2018 9:04 am
How we do camo: technical fabrics & sweat-ready performance
How we do camo: technical fabrics & sweat-ready performance
Aug 4, 2018 9:04 am
See it in action: Sculptek™ Denim
See it in action: Sculptek™ Denim
Aug 2, 2018 9:04 am
Coming soon—weather that changes on a dime
Coming soon—weather that changes on a dime
Aug 1, 2018 9:04 am
So good, they nearly broke our review system
So good, they nearly broke our review system
Jul 31, 2018 9:04 am
What's new? Just about everything—IN STORES & Online now!
What's new? Just about everything—IN STORES & Online now!
Jul 30, 2018 6:03 pm
Ending NOW—Extra 20% Off Sale Styles
Ending NOW—Extra 20% Off Sale Styles
Jul 30, 2018 6:02 am
🔵 We're offering you Semi-Annual Sale items for an extra 20% off
🔵 We're offering you Semi-Annual Sale items for an extra 20% off
Jul 29, 2018 6:02 am
Inspired by the city. Driven by performance.
Inspired by the city. Driven by performance.
Jul 28, 2018 6:02 am
Up to 60% Off has a nice ring to it
Up to 60% Off has a nice ring to it
Jul 27, 2018 6:02 am
We're announcing Semi-Annual SALE items are an extra 20% off—Many thanks!
We're announcing Semi-Annual SALE items are an extra 20% off—Many thanks!
Jul 26, 2018 9:04 am
Our best combos for practice
Our best combos for practice
Jul 25, 2018 6:02 am
Warmest season. Hottest sale.
Warmest season. Hottest sale.
Jul 24, 2018 6:02 am
Missing out is not an option
Missing out is not an option
Jul 23, 2018 9:04 am
Meet our most-loved pants + Enter to win a trip to Tuscany!
Meet our most-loved pants + Enter to win a trip to Tuscany!
Jul 22, 2018 6:02 am
Take advantage ASAP—Up to 60% off
Take advantage ASAP—Up to 60% off
Jul 21, 2018 6:02 am
Limited time—our favorite dresses—on SALE
Limited time—our favorite dresses—on SALE
Jul 20, 2018 9:05 am
Exclusive Preview—Shop new arrivals, early
Exclusive Preview—Shop new arrivals, early
Jul 19, 2018 6:02 am
:) Up to 60% off is all yours—Yes, really!
:) Up to 60% off is all yours—Yes, really!
Jul 18, 2018 6:03 am
Arrived: 100s of new SALE styles
Arrived: 100s of new SALE styles
Jul 17, 2018 6:02 am
Arriving Now | The Farallon Pant
Arriving Now | The Farallon Pant
Jul 16, 2018 6:02 am
Essential for run | Vibrant colors + lightweight fabrics
Essential for run | Vibrant colors + lightweight fabrics
Jul 15, 2018 6:02 am
TREAT ENCLOSED: Up to 60% off is here!
TREAT ENCLOSED: Up to 60% off is here!
Jul 13, 2018 6:02 am
Fabric that's so light, it feels barely there
Fabric that's so light, it feels barely there
Jul 12, 2018 6:02 am
😃 IT'S BACK! You made it to the Semi-Annual Event
😃 IT'S BACK! You made it to the Semi-Annual Event
Jul 10, 2018 6:02 am
New Aqualuxe
New Aqualuxe
Jul 9, 2018 9:04 am
So light, you might forget you're wearing them.
So light, you might forget you're wearing them.
Jul 8, 2018 6:03 pm
Only a few HOURS left! Extra 20% off
Only a few HOURS left! Extra 20% off
Jul 8, 2018 6:02 am
We're ecstatic: the new Elation tight & Extra 20% OFF!
We're ecstatic: the new Elation tight & Extra 20% OFF!
Jul 7, 2018 6:02 am
Lucky you: extra 20% off SALE items
Lucky you: extra 20% off SALE items
Jul 6, 2018 9:03 am
The newest City Pant has arrived
The newest City Pant has arrived
Jul 5, 2018 9:04 am
Dozens of new pieces just arrived
Dozens of new pieces just arrived
Jul 4, 2018 6:02 am
❊ 1 DAY ONLY! You've landed an extra 20% OFF
❊ 1 DAY ONLY! You've landed an extra 20% OFF
Jul 3, 2018 6:01 am
Obsessed with the dress
Obsessed with the dress
Jul 1, 2018 6:03 am
Just dropped: Markdowns on your faves + these 3 yoga looks are our picks for you
Just dropped: Markdowns on your faves + these 3 yoga looks are our picks for you
Jun 30, 2018 6:02 am
Stay-cool skorts & shorts
Stay-cool skorts & shorts
Jun 28, 2018 6:02 am
Happening now | NEW Markdowns
Happening now | NEW Markdowns
Jun 26, 2018 9:04 am
Summer Special—Top customer favorites
Summer Special—Top customer favorites
Jun 25, 2018 6:02 am
⚠ Big announcement! 24 hours left for your complimentary shipping code
⚠ Big announcement! 24 hours left for your complimentary shipping code
Jun 24, 2018 6:02 am
COMPLIMENTARY shipping notice + 3 pieces you'll never want to take off
COMPLIMENTARY shipping notice + 3 pieces you'll never want to take off
Jun 22, 2018 6:02 am
You get FREE Shipping
You get FREE Shipping
Jun 21, 2018 6:02 am
For the trailhead and around-town
For the trailhead and around-town
Jun 20, 2018 6:02 am
Reach for these jeans on repeat
Reach for these jeans on repeat
Jun 19, 2018 6:02 am
NEW Markdowns to help you soak up the best part of summer
NEW Markdowns to help you soak up the best part of summer
Jun 18, 2018 6:02 am
All work. All play.
All work. All play.
Jun 17, 2018 9:04 am
Our ultimate travel styles
Our ultimate travel styles
Jun 15, 2018 6:01 am
Summer cooldown
Summer cooldown
Jun 14, 2018 6:03 am
Soft summer shades for yoga
Soft summer shades for yoga
Jun 13, 2018 9:04 am
Workouts just got a little brighter
Workouts just got a little brighter
Jun 12, 2018 9:04 am
We're announcing NEW arrivals: You lucked out
We're announcing NEW arrivals: You lucked out
Jun 11, 2018 9:04 am
Everything in (and out of) the water
Everything in (and out of) the water
Jun 9, 2018 6:02 am
Swim on SALE + Our softest, lightest sweatshirts
Swim on SALE + Our softest, lightest sweatshirts
Jun 8, 2018 9:06 am
You haven’t worn a skort until you’ve worn these skorts
You haven’t worn a skort until you’ve worn these skorts
Jun 7, 2018 6:02 am
Confirmed: We're treating you to the Ultimate Swim SALE
Confirmed: We're treating you to the Ultimate Swim SALE
Jun 6, 2018 9:05 am
The Contender Tight—Simply beautiful performance
The Contender Tight—Simply beautiful performance
Jun 5, 2018 9:05 am
We're introducing a NEW swim print + The perfect summer dress: It's your lucky day
We're introducing a NEW swim print + The perfect summer dress: It's your lucky day
Jun 4, 2018 6:03 am
Our most-loved dresses for warmer temps
Our most-loved dresses for warmer temps
Jun 3, 2018 6:02 am
Athleta Girl: UPF is our BFF
Athleta Girl: UPF is our BFF
Jun 1, 2018 9:04 am
Special Announcement | Our softest tops just arrived.
Special Announcement | Our softest tops just arrived.
May 31, 2018 9:06 am
Meet our newest swim print
Meet our newest swim print
May 30, 2018 9:05 am
Linen you can throw in the wash
Linen you can throw in the wash
May 29, 2018 9:03 am
Customers are raving about these
Customers are raving about these
May 28, 2018 6:02 am
Today Only: Extra 20% OFF
Today Only: Extra 20% OFF
May 27, 2018 6:02 am
Summer's best styles + 20% OFF Swim Sale!
Summer's best styles + 20% OFF Swim Sale!
May 24, 2018 9:05 am
Our favorite pieces for summer travels
Our favorite pieces for summer travels
May 23, 2018 9:04 am
Our best pieces for running outdoors
Our best pieces for running outdoors
May 22, 2018 9:04 am
First look | New arrivals
First look | New arrivals
May 21, 2018 6:01 am
Big Announcement | You should claim up to $50 OFF your purchase today
Big Announcement | You should claim up to $50 OFF your purchase today
May 20, 2018 9:04 am
How to Wear It | Wide Leg Pant Edition
How to Wear It | Wide Leg Pant Edition
May 19, 2018 6:02 am
Jaw. Dropped. You'll adore our favorite dresses
Jaw. Dropped. You'll adore our favorite dresses
May 18, 2018 6:02 am
Take Your Pick | $25 or $50 OFF!
Take Your Pick | $25 or $50 OFF!
May 17, 2018 9:03 am
Your new favorite tight…and capri…and crop
Your new favorite tight…and capri…and crop
May 14, 2018 6:02 am
City Pants + Summer >> Made for each other
City Pants + Summer >> Made for each other
May 13, 2018 9:04 am
Happy Mother’s Day
Happy Mother’s Day
May 12, 2018 9:05 am
FYI—New strappy bras + easy tops
FYI—New strappy bras + easy tops
May 10, 2018 6:02 am
*** NEW markdowns picked for you—well deserved!
*** NEW markdowns picked for you—well deserved!
May 9, 2018 6:02 am
Athlete-tested. Lifeguard-approved.
Athlete-tested. Lifeguard-approved.
May 8, 2018 9:04 am
The ultimate run shorts JUST arrived
The ultimate run shorts JUST arrived