Sep 16, 2019 11:06 am
🚨$25 Flash Sale Today Only 🚨
Sep 13, 2019 12:09 pm
Get Scandalous
Sep 12, 2019 3:03 pm
BEST SELLERS now back in stock
Sep 11, 2019 2:01 pm
NEW & NOW
Sep 10, 2019 2:01 pm
Meet your new statement pieces
Sep 9, 2019 2:01 pm
Most Loved ❤️
Sep 6, 2019 2:01 pm
Flash STEAL: $20 for this fave frame
Sep 5, 2019 3:00 pm
NEW Fall Styles to Cure Seasonal Blues
Sep 4, 2019 8:01 pm
Here’s our summer recap
Sep 2, 2019 7:15 pm
FINAL HOURS: 40% OFF
Sep 2, 2019 12:00 pm
EXTENDED: 40% OFF SITEWIDE
Sep 1, 2019 12:00 pm
40% OFF SITEWIDE ENDS TONIGHT
Aug 31, 2019 12:16 pm
$30 Frames?! 😱Look Inside>>
Aug 30, 2019 12:15 pm
⭐⭐ 40% OFF ⭐⭐ Sitewide SALE!
Aug 29, 2019 6:05 pm
40% OFF SITEWIDE INCLUDING SALE PRODUCTS!
Aug 28, 2019 6:00 pm
VIP ONLY: Get up to 50% off NOW
Aug 27, 2019 11:45 am
Introducing Cameran Eubanks x DIFF
Aug 26, 2019 12:00 pm
Our best selling Leopard sunnies are back
Aug 23, 2019 12:05 pm
Introducing Jade Roper x DIFF
Aug 22, 2019 12:00 pm
Two Words: Buy Now
Aug 20, 2019 3:00 pm
We’ve Got You Covered: Readers Are Here
Aug 19, 2019 12:00 pm
YOUR SUMMER SUNNIES GUIDE
Aug 17, 2019 11:00 am
We're making a DIFFerence in LA!
Aug 16, 2019 12:00 pm
FREE Luka with Purchase $75+
Aug 15, 2019 12:15 pm
Just Dropped: Your Favorite New Square Styles
Aug 14, 2019 12:00 pm
Introducing: Winston
Aug 13, 2019 12:00 pm
Just in: Your Hot Drop of the Week
Aug 12, 2019 5:15 pm
SALE EXTENDED: Get 2 Sale Sunnies for only $50
Aug 9, 2019 10:00 am
Get 2 Sale Styles for $50
Aug 8, 2019 7:00 pm
SALE: BUY 2 for $50 NOW
Aug 8, 2019 12:00 pm
ATTN: Sale on Sale Starts Now 🚨
Aug 7, 2019 12:00 pm
These will look so good on you
Aug 6, 2019 4:00 pm
Look No Further: Gia Has Arrived
Aug 5, 2019 12:00 pm
Summer Style 101
Aug 4, 2019 12:00 pm
Become a DIFF Ambassador today!
Aug 2, 2019 12:00 pm
It’s not wrong to want them in every color....
Aug 1, 2019 2:00 pm
This Just In: NEW KITENGE POUCHES!
Jul 30, 2019 1:45 pm
GET FREE TACOS TODAY 🌮
Jul 30, 2019 1:24 am
Still Deciding? Maybe 15% OFF Would Help You Out!
Jul 29, 2019 1:00 pm
BRB On Vacay 🌴✌️
Jul 28, 2019 7:00 pm
We’ve Been Making A DIFFerence!
Jul 27, 2019 12:00 pm
Summer Best Sellers… *Adds to Cart*
Jul 25, 2019 12:00 pm
Made for Sunny Days
Jul 23, 2019 7:00 pm
Final Hours to Shop the BOGO
Jul 23, 2019 12:00 pm
BOGO IS BACK with FREE SHIPPING
Jul 22, 2019 4:15 pm
NOW: BOGO + Free Shipping on All Orders
Jul 21, 2019 3:00 pm
Our biggest BOGO Ends Soon!
Jul 20, 2019 11:00 am
Our Biggest BOGO Ends Soon
Jul 19, 2019 4:00 pm
EXTENDED: Buy 2 Get 3 Free
Jul 19, 2019 12:00 pm
🌮 Taco Bell x DIFF is served 🌯
Jul 18, 2019 11:00 am
Buy 2 Get 3 Free Ends Tonight
Jul 17, 2019 3:00 pm
ENDS SOON! Everything is Buy 2 get 3 FREE
Jul 16, 2019 10:30 am
FREE. PRESCRIPTION. GLASSES.
Jul 15, 2019 12:00 pm
PSA: everything is buy 1 get 1 free
Jul 14, 2019 11:00 am
3 frames FREE when you buy 2 🤗
Jul 13, 2019 1:00 pm
Get 3 pairs free now
Jul 12, 2019 10:00 am
Our Biggest BOGO Ever Extended
Jul 11, 2019 4:00 pm
BIGGEST. BOGO. EVER. 😱
Jul 11, 2019 11:00 am
VIP Exclusive BOGO Starts NOW
Jul 10, 2019 1:50 pm
OMG! Our Biggest BOGO Starts TOMORROW!
Jul 8, 2019 3:00 pm
10 styles you’ll wear on repeat 🔂
Jul 7, 2019 12:00 pm
Let’s get down to the details
Jul 5, 2019 3:17 pm
Still Deciding? Maybe 15% OFF Would Help You Out!
Jul 5, 2019 12:30 pm
Polarized Lenses Make a DIFFerence! 🌞
Jul 3, 2019 12:00 pm
Out Of Office: we’re busy 😎🌴☀️
Jul 1, 2019 4:00 pm
THESE ARE SELLING OUT SOON!
Jun 29, 2019 11:00 am
ATTN: migraines end here ⚠️
Jun 27, 2019 7:00 pm
Last Chance to Save Up to $50
Jun 27, 2019 12:00 pm
TODAY ONLY: Up to $50 OFF
Jun 26, 2019 12:00 pm
Introducing our new Sets collection!
Jun 24, 2019 7:00 pm
Final Hours $20 OFF Best Sellers
Jun 24, 2019 12:00 pm
$20 OFF This Month’s Most Wanted
Jun 22, 2019 7:00 pm
⚡️LAST CHANCE: $20 FLASH SALE⚡️
Jun 22, 2019 11:00 am
🚨 $20 GLASSES! WE REPEAT — $20 GLASSES 🚨
Jun 21, 2019 12:00 pm
The 1-2-3s of Blue Light Damage
Jun 20, 2019 1:00 pm
It’s here! SESAME STREET x DIFF
Jun 19, 2019 7:00 pm
LAST CHANCE: 30% OFF
Jun 19, 2019 11:00 am
30% OFF Red, White, and Blue Faves
Jun 17, 2019 12:00 pm
SALE ON SALE: Extra 20% OFF!
Jun 16, 2019 6:00 pm
This Summer’s Must Have Accessory
Jun 15, 2019 11:00 am
⚡️Last Chance for 30% OFF Black Frames ⚡️
Jun 14, 2019 7:00 pm
30% OFF All Black Frames — Even Our Best Sellers!
Jun 14, 2019 12:00 pm
⚡️ Flash Sale! 30% Off All Black Frames ⚡️
Jun 12, 2019 12:00 pm
JVN x DIFF: Celebrate PRIDE 🌈
Jun 11, 2019 12:00 pm
ALL NEW MARKDOWNS
Jun 10, 2019 12:10 pm
LAST DAY: $25 OFF Men’s Styles
Jun 9, 2019 12:00 pm
$25 OFF All Men’s Styles Starts Now
Jun 7, 2019 11:00 am
ALMOST SOLD OUT AGAIN!
Jun 6, 2019 7:00 pm
Hurry - Captain Marvel is Almost Sold Out!
Jun 6, 2019 12:15 pm
🚨CAPTAIN MARVEL IS BACK 🚨
Jun 5, 2019 12:30 pm
Styles Our Customers LOVE
Jun 3, 2019 12:00 pm
“Thanks, they’re new”
Jun 2, 2019 7:00 pm
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Jun 1, 2019 11:00 am
OH EM GEE! JVNxDIFF Is Almost Sold Out.
May 31, 2019 12:00 pm
Jonathan Van Ness Is Doing It! Are You?
May 30, 2019 4:00 pm
SHE’S HERE! Introducing my JVNxDIFF Collection!
May 30, 2019 12:00 pm
YASSS HENNY! Our Collab With Jonathan Van Ness is HERE!
May 28, 2019 12:00 pm
Jonathan Van Ness X DIFF Early Access
May 27, 2019 12:00 pm
Up to 80% OFF Sale! The Memorial Day Flash Sale Starts NOW
May 26, 2019 9:53 pm
Still Deciding? Maybe 15% OFF Would Help You Out!
May 26, 2019 7:00 pm
BOGO 50% OFF Ends Tonight! Act Fast!
May 26, 2019 11:00 am
FINAL H⏰URS! BOGO 50% OFF Ends Tonight!
May 25, 2019 11:00 am
BOGO 50% OFF + Long Weekend = 🙌 🙌 🙌
May 24, 2019 4:30 pm
BUY ONE, GET ONE 50% OFF Memorial Day Weekend Only!
May 24, 2019 12:00 pm
ATTN 📢 Buy One, Get One 50% OFF STARTS NOW!
May 20, 2019 6:00 pm
Meet Our Friends from Skid Row!
May 16, 2019 12:00 pm
Unleash Your Wild Side 🐆
May 12, 2019 5:00 pm
Gift Yourself This Mother’s Day! Spend $75+ and Get A Free Pair Of Black JJDs!
May 11, 2019 11:00 am
ATTN: Get A Free Pair of JJDs When You Spend $75+
May 10, 2019 6:00 pm
🔥🕶 THIS WEEKEND: Get A Free Jessie James Decker Black Dash 🕶🔥
May 10, 2019 12:00 pm
Free Jessie James Decker Black Dash When You Spend $75+
May 9, 2019 10:38 pm
Still Deciding? Maybe 15% OFF Would Help You Out!
May 8, 2019 7:00 pm
BACK IN STOCK ALERT: Our Best Selling Blue Lights Are Back!
May 8, 2019 12:00 pm
⚠️ WARNING ⚠️ These Styles Will Sell Out Fast
May 6, 2019 12:00 pm
New Style with Dreamy Details! Introducing the Brooks
May 4, 2019 11:00 am
Take a Look at What Everyone Thinks About the Pouches!
May 2, 2019 12:00 pm
Protect Your Mom This Mother’s Day
Apr 29, 2019 12:10 pm
NEW STYLES: We Just Upped Your Prescription Eyewear Collection
Apr 28, 2019 1:38 pm
$15 OFF ALL Blue Lights With Code “FUNDAY”
Apr 27, 2019 11:00 am
LAST CHANCE: Marvel’s Avengers Endgame Cruz Is Selling Out Fast