Feb 23, 2019 9:01 am
Thousands of reviews - our most loved beauty!
Thousands of reviews - our most loved beauty!
Feb 22, 2019 7:01 am
Definitely a favorite
Definitely a favorite
Feb 21, 2019 6:01 pm
You don't want to miss this!!
You don't want to miss this!!
Feb 21, 2019 7:01 am
Hurry! Free shipping ends tonight.
Hurry! Free shipping ends tonight.
Feb 20, 2019 6:01 pm
Free shipping + New arrivals
Free shipping + New arrivals
Feb 20, 2019 7:01 am
Ready? Enjoy FREE SHIPPING on all orders!
Ready? Enjoy FREE SHIPPING on all orders!
Feb 19, 2019 6:00 pm
Poof! Pores no more.
Poof! Pores no more.
Feb 19, 2019 7:01 am
Our most silky and shimmering formula
Our most silky and shimmering formula
Feb 18, 2019 7:01 am
The perfect moisturizer to prep skin
The perfect moisturizer to prep skin
Feb 17, 2019 6:01 pm
Work your best angles
Work your best angles
Feb 17, 2019 9:01 am
Time to replace your expensive moisturizer
Time to replace your expensive moisturizer
Feb 16, 2019 9:01 am
Every concealer needs a sponge
Every concealer needs a sponge
Feb 15, 2019 7:01 am
This brow pencil has over 500 reviews!
This brow pencil has over 500 reviews!
Feb 14, 2019 6:01 pm
Free gift: see what's featured this week!
Free gift: see what's featured this week!
Feb 14, 2019 7:01 am
We ♥ these. Make them yours.
We ♥ these. Make them yours.
Feb 13, 2019 6:01 pm
Blush that doesn't budge
Blush that doesn't budge
Feb 13, 2019 7:01 am
These lips have us dreaming of warmer weather.
These lips have us dreaming of warmer weather.
Feb 12, 2019 6:01 pm
Simplicity at it's best!
Simplicity at it's best!
Feb 12, 2019 7:01 am
This concealer does it all for just $5!
This concealer does it all for just $5!
Feb 11, 2019 6:01 pm
Bold & bright. That's this collection.
Bold & bright. That's this collection.
Feb 11, 2019 7:01 am
Cheek to chic
Cheek to chic
Feb 10, 2019 6:01 pm
Date night or girls night, this is the perfect lip.
Date night or girls night, this is the perfect lip.
Feb 10, 2019 9:01 am
Conceal, contour and highlight like a pro
Conceal, contour and highlight like a pro
Feb 9, 2019 9:01 am
Beauty for $5 or LESS!
Beauty for $5 or LESS!
Feb 8, 2019 6:01 pm
Last chance! 30% off Valentine's Day beauty!
Last chance! 30% off Valentine's Day beauty!
Feb 8, 2019 7:01 am
30% off beauty faves ♥ Ends tonight!
30% off beauty faves ♥ Ends tonight!
Feb 7, 2019 6:01 pm
Our raddest reds 💄 + 30% off V-day beauty!
Our raddest reds 💄 + 30% off V-day beauty!
Feb 7, 2019 7:01 am
Ends soon! 30% off V-day beauty 💋
Ends soon! 30% off V-day beauty 💋
Feb 6, 2019 7:01 am
Rosy, romantic lips (plus 30% off!)
Rosy, romantic lips (plus 30% off!)
Feb 5, 2019 6:01 pm
Must-have masks (plus 30% off v-day beauty)
Must-have masks (plus 30% off v-day beauty)
Feb 5, 2019 7:01 am
Ready to take on the day?
Ready to take on the day?
Feb 4, 2019 6:01 pm
Create a soft, blotted lip
Create a soft, blotted lip
Feb 4, 2019 7:01 am
Gift yourself: 30% off select beauty!
Gift yourself: 30% off select beauty!
Feb 3, 2019 6:01 pm
Here's to better blending
Here's to better blending
Feb 3, 2019 7:01 am
Blush + highlighter in one!
Blush + highlighter in one!
Feb 2, 2019 7:01 am
Three things you need
Three things you need
Feb 1, 2019 7:01 am
We love a metallic matte lip
We love a metallic matte lip
Jan 31, 2019 6:01 pm
Refresh with a mist
Refresh with a mist
Jan 31, 2019 7:01 am
Same brow pencils, NEW SHADES!
Same brow pencils, NEW SHADES!
Jan 30, 2019 6:01 pm
Everything you want in a concealer
Everything you want in a concealer
Jan 30, 2019 7:01 am
NEW: 16 HR Camo Concealer
NEW: 16 HR Camo Concealer
Jan 29, 2019 6:01 pm
Achieve a sunkissed glow, without the sun!
Achieve a sunkissed glow, without the sun!
Jan 29, 2019 7:01 am
Never have enough eyeshadow?
Never have enough eyeshadow?
Jan 28, 2019 6:01 pm
First step to glowing skin
First step to glowing skin
Jan 28, 2019 7:01 am
Shop fan faves before they're gone!
Shop fan faves before they're gone!
Jan 27, 2019 7:01 am
A jelly cleanser infused with 🥥
A jelly cleanser infused with 🥥
Jan 26, 2019 7:01 am
Choose your adventure
Choose your adventure
Jan 25, 2019 6:01 pm
Last chance! 20% off the Opposites Attract Palette.
Last chance! 20% off the Opposites Attract Palette.
Jan 25, 2019 7:01 am
Who says opposites don't attract? (20% off this palette!)
Who says opposites don't attract? (20% off this palette!)
Jan 24, 2019 6:01 pm
Get a full face for $20!
Get a full face for $20!
Jan 24, 2019 7:01 am
A better way to cleanse
A better way to cleanse
Jan 23, 2019 6:01 pm
NEW! Wow Brow Gel
NEW! Wow Brow Gel
Jan 23, 2019 7:01 am
Extended, today only! FREE SHIPPING.
Extended, today only! FREE SHIPPING.
Jan 22, 2019 6:01 pm
Final hours: FREE SHIPPING!
Final hours: FREE SHIPPING!
Jan 22, 2019 7:01 am
FREE shipping on EVERYTHING!
FREE shipping on EVERYTHING!
Jan 21, 2019 6:01 pm
NEW: Glow Up Serum (plus free shipping!)
NEW: Glow Up Serum (plus free shipping!)
Jan 21, 2019 7:01 am
Monday just got a lot better: FREE SHIPPING!
Monday just got a lot better: FREE SHIPPING!
Jan 20, 2019 6:01 pm
Reviews are in!
Reviews are in!
Jan 20, 2019 7:01 am
Beauty MVPs
Beauty MVPs
Jan 19, 2019 7:01 am
Defender of dry skin
Defender of dry skin
Jan 18, 2019 7:01 am
Fridays are for favorites (and this is definitely a fave!)
Fridays are for favorites (and this is definitely a fave!)
Jan 17, 2019 6:01 pm
Give your skin some love
Give your skin some love
Jan 17, 2019 7:01 am
Add to shelf, immediately
Add to shelf, immediately
Jan 16, 2019 6:01 pm
Skin need a boost?
Skin need a boost?
Jan 16, 2019 7:01 am
Trending now: Jelly Highlighters
Trending now: Jelly Highlighters
Jan 15, 2019 6:01 pm
Shelfie game strong 💪
Shelfie game strong 💪
Jan 15, 2019 7:01 am
A mist for every occasion!
A mist for every occasion!
Jan 14, 2019 6:01 pm
✨A new way to highlight✨
✨A new way to highlight✨
Jan 13, 2019 7:01 am
Yes to everything in this collection!
Yes to everything in this collection!
Jan 12, 2019 6:01 pm
Over 50+ skincare items. Decisions, decisions.
Over 50+ skincare items. Decisions, decisions.
Jan 12, 2019 7:01 am
Control oil & shine with mattifying skincare
Control oil & shine with mattifying skincare
Jan 11, 2019 7:01 am
#fridayfave: Heart Defensor Highlighter Palette
#fridayfave: Heart Defensor Highlighter Palette
Jan 10, 2019 6:01 pm
Oily skin needs hydration too!
Oily skin needs hydration too!
Jan 10, 2019 7:01 am
Say goodbye to oil & shine
Say goodbye to oil & shine
Jan 9, 2019 6:01 pm
We're obsessed! 18 vibrant, colorful shades.
We're obsessed! 18 vibrant, colorful shades.
Jan 9, 2019 7:01 am
Introducing elf+, beauty + skincare
Introducing elf+, beauty + skincare
Jan 8, 2019 7:01 am
Drink up! (we're talking to your skin)
Drink up! (we're talking to your skin)
Jan 7, 2019 7:01 am
NEW! 18 Hit Wonders Palette
NEW! 18 Hit Wonders Palette
Jan 6, 2019 6:01 pm
Vegan. Cruelty-free. Committed.
Vegan. Cruelty-free. Committed.
Jan 6, 2019 7:01 am
Oily skin? Not with our Oil Control line!
Oily skin? Not with our Oil Control line!
Jan 5, 2019 6:01 pm
Try out Skin Care Finder!
Try out Skin Care Finder!
Jan 5, 2019 7:01 am
Can your face cream compete?
Can your face cream compete?
Jan 4, 2019 7:01 am
Glowy, radiant, luminous, brilliant...
Glowy, radiant, luminous, brilliant...
Jan 3, 2019 6:01 pm
All things NEW!
All things NEW!
Jan 3, 2019 7:01 am
Like H2O, only better. NEW: Hello Hydration! Face Cream.
Like H2O, only better. NEW: Hello Hydration! Face Cream.
Jan 2, 2019 6:01 pm
New skin, who dis?
New skin, who dis?
Jan 2, 2019 7:01 am
Say hello to our *new* holy grail face cream!
Say hello to our *new* holy grail face cream!
Jan 1, 2019 7:01 am
New Year, New You, New Arrivals!
New Year, New You, New Arrivals!
Dec 31, 2018 6:01 pm
Last chance! End of season sale ends tonight.
Last chance! End of season sale ends tonight.
Dec 31, 2018 7:01 am
Ends tonight! 60% off select beauty!
Ends tonight! 60% off select beauty!
Dec 30, 2018 6:01 pm
New Year, New You
New Year, New You
Dec 30, 2018 7:01 am
Our end of season sale is ending! (60% off)
Our end of season sale is ending! (60% off)
Dec 29, 2018 9:01 am
2018's Greatest Hits
2018's Greatest Hits
Dec 28, 2018 4:31 pm
Find the highlighter that's right for you
Find the highlighter that's right for you
Dec 27, 2018 6:01 pm
Extra 20% off SALE ends tonight!
Extra 20% off SALE ends tonight!
Dec 27, 2018 7:01 am
The only drama you want on NYE (+ 20% off sale)
The only drama you want on NYE (+ 20% off sale)
Dec 26, 2018 7:01 am
This just happened: extra 20% off SALE!
This just happened: extra 20% off SALE!
Dec 25, 2018 7:01 am
Happy Holidays!
Happy Holidays!
Dec 24, 2018 6:01 pm
Procrastinated? Gift cards to the rescue!
Procrastinated? Gift cards to the rescue!
Dec 24, 2018 7:01 am
60% off select beauty! Shop sale.
60% off select beauty! Shop sale.
Dec 23, 2018 6:01 pm
Say YES to this FREE gift
Say YES to this FREE gift
Dec 23, 2018 9:01 am
Up all night wrapping presents?
Up all night wrapping presents?
Dec 22, 2018 6:01 pm
Get your lash game on 💯
Get your lash game on 💯
Dec 22, 2018 7:01 am
Next-level NYE glitter
Next-level NYE glitter
Dec 21, 2018 7:01 am
60% off select beauty (end of season sale)
60% off select beauty (end of season sale)
Dec 20, 2018 6:01 pm
Sending you a flare
Sending you a flare
Dec 20, 2018 7:01 am
New ways to glow🌟
New ways to glow🌟
Dec 19, 2018 6:01 pm
Todays the last day to get gifts on time!
Todays the last day to get gifts on time!
Dec 19, 2018 7:01 am
End of season sale!
End of season sale!
Dec 18, 2018 7:01 am
Get your gifts on time!
Get your gifts on time!
Dec 17, 2018 6:01 pm
Act fast! 50% off ends tonight.
Act fast! 50% off ends tonight.
Dec 17, 2018 7:01 am
Holiday Special: 50% OFF!
Holiday Special: 50% OFF!
Dec 16, 2018 6:01 pm
Get a FREE 3-piece gift
Get a FREE 3-piece gift
Dec 16, 2018 7:01 am
It's mist o'clock
It's mist o'clock
Dec 15, 2018 6:01 pm
Wrapped and ready to gift 🎁
Wrapped and ready to gift 🎁
Dec 15, 2018 7:01 am
Blend, contour and sculpt 'til your heart is content
Blend, contour and sculpt 'til your heart is content
Dec 14, 2018 7:01 am
Get to gifting!
Get to gifting!
Dec 13, 2018 7:01 am
Free shipping ends tonight! (plus, up to 50% off)
Free shipping ends tonight! (plus, up to 50% off)
Dec 12, 2018 6:01 pm
Mistletoe-ready (plus, up to 50% OFF!)
Mistletoe-ready (plus, up to 50% OFF!)
Dec 12, 2018 7:01 am
Only the best for you (free ship ends tomorrow!)
Only the best for you (free ship ends tomorrow!)