Dec 18, 2018 7:01 am
Get your gifts on time!
Dec 17, 2018 6:01 pm
Act fast! 50% off ends tonight.
Dec 17, 2018 7:01 am
Holiday Special: 50% OFF!
Dec 16, 2018 6:01 pm
Get a FREE 3-piece gift
Dec 16, 2018 7:01 am
It's mist o'clock
Dec 15, 2018 6:01 pm
Wrapped and ready to gift 🎁
Dec 15, 2018 7:01 am
Blend, contour and sculpt 'til your heart is content
Dec 14, 2018 7:01 am
Get to gifting!
Dec 13, 2018 7:01 am
Free shipping ends tonight! (plus, up to 50% off)
Dec 12, 2018 6:01 pm
Mistletoe-ready (plus, up to 50% OFF!)
Dec 12, 2018 7:01 am
Only the best for you (free ship ends tomorrow!)
Dec 11, 2018 6:01 pm
See what's back in stock! (plus, up to 50% off!)
Dec 11, 2018 7:01 am
Free shipping ends soon (plus, up to 50% off!)
Dec 10, 2018 7:01 am
Buy more, save more (up to 50% off!)
Dec 9, 2018 6:01 pm
Sunday skin care
Dec 9, 2018 7:01 am
Get your gifts - 5 days left of free shipping! (plus, up to 50% off!)
Dec 8, 2018 6:01 pm
Gift idea: for the lash lovers
Dec 8, 2018 9:01 am
Buy more, save more (up to 50% off!)
Dec 7, 2018 6:01 pm
We ♥ bold lips (plus, 20% OFF!)
Dec 7, 2018 7:01 am
Give 'em lip & get 20% OFF!
Dec 6, 2018 6:01 pm
It's in the bag
Dec 6, 2018 7:01 am
Help has arrived: visit the e.l.f. workshop!
Dec 5, 2018 7:01 am
20% OFF: Face + Eyeshadow Palettes!
Dec 4, 2018 7:01 am
Ready-to-gift sets
Dec 3, 2018 6:01 pm
Ends tonight: 20% off moisturizer
Dec 3, 2018 7:01 am
Flash sale: 20% off moisturizers
Dec 2, 2018 6:01 pm
Staff picks! See our team's favorite things.
Dec 2, 2018 9:01 am
Winter is harsh. Your skin deserves a pick-me-up.
Dec 1, 2018 6:01 pm
Limited quantity! Get your e.l.f. beanie now!
Dec 1, 2018 7:01 am
Holiday looks you can easily recreate
Nov 30, 2018 7:01 am
For the selfie-obsessed (hint: it's for your phone)
Nov 29, 2018 6:01 pm
Grab your e.l.f. beanie now! (Just $10)
Nov 29, 2018 7:01 am
New arrivals worth the hype
Nov 28, 2018 6:01 pm
Gift idea: for the girl who needs options
Nov 28, 2018 7:01 am
Add a touch of sparkle (FREE GIFT)
Nov 27, 2018 6:01 pm
More newness! Shop our Luminous Blush.
Nov 27, 2018 12:50 pm
Oops! Let's try this again.
Nov 27, 2018 12:09 pm
Just launched! Metallic Flare Highlighter
Nov 26, 2018 6:01 pm
FINAL HOURS! 60% OFF ENDS TONIGHT.
Nov 26, 2018 1:46 pm
THIS JUST HAPPENED: 60% off 'til midnight!
Nov 26, 2018 7:01 am
Cyber Monday: 50% OFF!
Nov 25, 2018 6:01 pm
Ready-to-gift sets
Nov 25, 2018 9:01 am
Early access: Cyber Monday sale!
Nov 24, 2018 6:01 pm
Want a lot for a little? (plus, 50% OFF!)
Nov 24, 2018 9:01 am
Missed Black Friday? 50% off is still on!
Nov 23, 2018 6:00 pm
Gifts for $10 or less (plus, 50% OFF!)
Nov 23, 2018 7:01 am
Yay, Black Friday! Take 50% OFF!
Nov 22, 2018 6:01 pm
3 decades, 3 palettes
Nov 22, 2018 7:01 am
50% OFF IS HAPPENING NOW!
Nov 21, 2018 6:01 pm
Gifts for $15 and under (it's our specialty)
Nov 21, 2018 7:01 am
*NEW* Jelly Highlighter (plus, free shipping!)
Nov 20, 2018 7:01 am
New. Eyeshadow. Palettes (plus, free shipping!)
Nov 19, 2018 6:01 pm
Gifts that glitter
Nov 19, 2018 7:01 am
Top Holiday Picks (plus, free shipping!)
Nov 18, 2018 6:01 pm
Your classic red lip
Nov 18, 2018 9:01 am
Give the gift of glowing skin
Nov 17, 2018 6:00 pm
We're thankful for you, and this FREE gift
Nov 17, 2018 9:01 am
Perfect gift for the highlight queen
Nov 16, 2018 6:00 pm
Limited time! FREE 11-piece Brush Collection
Nov 16, 2018 7:01 am
NEW Poreless Putty Primer
Nov 15, 2018 6:01 pm
Stocking stuffers? Secret Santa? We got you!
Nov 15, 2018 7:01 am
This JUST in: New Classics Eyeshadow Palette
Nov 14, 2018 6:01 pm
A dreamy holiday look
Nov 14, 2018 7:01 am
Tis' the season for free shipping on all orders!
Nov 13, 2018 6:01 pm
Last chance! 50% off ends tonight.
Nov 13, 2018 7:01 am
Ends tonight: 50% off your purchase!
Nov 12, 2018 6:00 pm
Red, revisited (plus, 50% OFF!)
Nov 12, 2018 7:01 am
It's still on! Enjoy 50% off!
Nov 11, 2018 6:01 pm
Gift idea, for the lip lover (plus, 50% off)
Nov 11, 2018 7:01 am
Don't sleep on this. Enjoy 50% off your purchase!
Nov 10, 2018 6:00 pm
Amp up your holiday look
Nov 10, 2018 9:01 am
Gifts that keep giving
Nov 9, 2018 7:01 am
Berry all the way
Nov 8, 2018 6:00 pm
Our Holiday Look Book is officially here!
Nov 8, 2018 7:01 am
Your guide to gifting
Nov 7, 2018 6:00 pm
*NEW* Blurring Under Eye Primer
Nov 7, 2018 7:01 am
Your best skin ever
Nov 6, 2018 6:01 pm
Act fast! Polls are closing and so is this offer.
Nov 6, 2018 7:01 am
Get out & vote (and take 30% off your order)
Nov 5, 2018 6:00 pm
Travel besties
Nov 5, 2018 7:01 am
Introducing...Beauty Profile!
Nov 4, 2018 6:01 pm
Parched skin, meet your hero.
Nov 4, 2018 7:01 am
Did someone say party?
Nov 3, 2018 7:01 am
Holiday must-have (for all those parties)
Nov 2, 2018 7:01 am
Add to bag for a glowing, dewy complexion
Nov 1, 2018 6:01 pm
Over 600 reviews - don't overlook this brush set.
Nov 1, 2018 7:01 am
It's never too early to start making your list
Oct 31, 2018 6:01 pm
Master your glow with a FREE 3-piece kit.
Oct 31, 2018 7:01 am
Need some Halloween Inspo?
Oct 30, 2018 7:01 am
Halloween Inspo - Get Gilded
Oct 29, 2018 6:01 pm
Ends tomorrow: FREE 4-piece Vampy Set
Oct 29, 2018 7:01 am
🎁 Holiday kits for every beauty lover
Oct 28, 2018 6:01 pm
Cleansers for $10 OR LESS!
Oct 28, 2018 9:30 am
Makeup you want to *add to bag*
Oct 27, 2018 9:01 am
Major brow cred
Oct 26, 2018 6:01 pm
Hours left: free shipping on EVERYTHING!
Oct 26, 2018 7:01 am
Hey, it's e.l.f.! You're getting something very special.
Oct 25, 2018 6:02 pm
Our most loved products, now ship FREE! (limited time)
Oct 25, 2018 7:01 am
It's back!! Free shipping on ALL orders.
Oct 24, 2018 7:01 am
Master your #FOTD; Brushes starting at $1!
Oct 23, 2018 6:01 pm
e.l.f. exclusives!
Oct 23, 2018 7:01 am
No tricks, just treats
Oct 22, 2018 7:01 am
Back in stock: Acne Fighting Foundation
Oct 21, 2018 6:01 pm
Halloween inspo: Goddess of love
Oct 21, 2018 9:01 am
Ends tonight: Buy 2 lips; get 1 FREE!
Oct 20, 2018 9:01 am
Eye-conic Brushes
Oct 19, 2018 7:01 am
Buy 2 lips; get 1 FREE!
Oct 18, 2018 6:01 pm
Last chance! FREE 11-piece Brush Collection.
Oct 18, 2018 12:30 pm
No joke—the Opposites Attract Palette is REALLY here!
Oct 18, 2018 7:01 am
It's back!! *NEW* Opposites Attract Palette
Oct 17, 2018 7:01 am
This palette = smoking hot
Oct 16, 2018 6:00 pm
Your Fall beauty obsession starts here
Oct 16, 2018 7:01 am
Final hours! 20% OFF BRUSHES!
Oct 15, 2018 6:00 pm
Ready. Set. Sponge.
Oct 15, 2018 7:01 am
20% OFF BRUSHES! (for a limited time)
Oct 14, 2018 6:00 pm
Final days! Get a FREE Fall for Matte Set.
Oct 14, 2018 9:01 am
Customize your look, no matter the season.
Oct 13, 2018 9:00 am
Vamp it up!
Oct 12, 2018 6:00 pm
#FOTD Essentials
Oct 12, 2018 7:01 am
Halloween Inspo: Space Cowgirl