Oct 20, 2018 9:01 am
Eye-conic Brushes
Eye-conic Brushes
Oct 19, 2018 7:01 am
Buy 2 lips; get 1 FREE!
Buy 2 lips; get 1 FREE!
Oct 18, 2018 6:01 pm
Last chance! FREE 11-piece Brush Collection.
Last chance! FREE 11-piece Brush Collection.
Oct 18, 2018 12:30 pm
No joke—the Opposites Attract Palette is REALLY here!
No joke—the Opposites Attract Palette is REALLY here!
Oct 18, 2018 7:01 am
It's back!! *NEW* Opposites Attract Palette
It's back!! *NEW* Opposites Attract Palette
Oct 17, 2018 7:01 am
This palette = smoking hot
This palette = smoking hot
Oct 16, 2018 6:00 pm
Your Fall beauty obsession starts here
Your Fall beauty obsession starts here
Oct 16, 2018 7:01 am
Final hours! 20% OFF BRUSHES!
Final hours! 20% OFF BRUSHES!
Oct 15, 2018 6:00 pm
Ready. Set. Sponge.
Ready. Set. Sponge.
Oct 15, 2018 7:01 am
20% OFF BRUSHES! (for a limited time)
20% OFF BRUSHES! (for a limited time)
Oct 14, 2018 6:00 pm
Final days! Get a FREE Fall for Matte Set.
Final days! Get a FREE Fall for Matte Set.
Oct 14, 2018 9:01 am
Customize your look, no matter the season.
Customize your look, no matter the season.
Oct 13, 2018 9:00 am
Vamp it up!
Vamp it up!
Oct 12, 2018 6:00 pm
#FOTD Essentials
#FOTD Essentials
Oct 12, 2018 7:01 am
Halloween Inspo: Space Cowgirl
Halloween Inspo: Space Cowgirl
Oct 11, 2018 6:01 pm
We know you need variety!
We know you need variety!
Oct 11, 2018 7:01 am
Just in! Holiday top picks.
Just in! Holiday top picks.
Oct 10, 2018 6:01 pm
Final hours! Get this brush collection, FOR FREE!
Final hours! Get this brush collection, FOR FREE!
Oct 10, 2018 7:01 am
Today only! FREE 11-piece Brush Collection😻
Today only! FREE 11-piece Brush Collection😻
Oct 9, 2018 6:01 pm
Must haves in your bag
Must haves in your bag
Oct 9, 2018 7:01 am
#travelgoals
#travelgoals
Oct 8, 2018 7:00 am
★★★ Attention! Officially presenting this: Modern Metals Collection
★★★ Attention! Officially presenting this: Modern Metals Collection
Oct 7, 2018 6:01 pm
New season, new lipstick
New season, new lipstick
Oct 7, 2018 9:01 am
Fall skin-care essentials
Fall skin-care essentials
Oct 6, 2018 9:01 am
3 easy Halloween looks
3 easy Halloween looks
Oct 5, 2018 6:00 pm
Last chance! Free shipping ends tonight.
Last chance! Free shipping ends tonight.
Oct 5, 2018 7:01 am
You checked your inbox just in time!
You checked your inbox just in time!
Oct 4, 2018 6:02 pm
Yes, this all ships FREE!
Yes, this all ships FREE!
Oct 4, 2018 7:01 am
😁 Just announced! We're happy to present this: free shipping
😁 Just announced! We're happy to present this: free shipping
Oct 3, 2018 6:00 pm
Free fall favorites!!
Free fall favorites!!
Oct 3, 2018 7:01 am
Best-selling tools
Best-selling tools
Oct 2, 2018 6:00 pm
Trending at e.l.f. (for $5 or less)
Trending at e.l.f. (for $5 or less)
Oct 2, 2018 7:00 am
✈️Just landed: travel-size skin care kits
✈️Just landed: travel-size skin care kits
Oct 1, 2018 7:00 pm
Get yours now, FREE 2-piece Necessary Nudes Set.
Get yours now, FREE 2-piece Necessary Nudes Set.
Oct 1, 2018 7:00 am
Add to bag (immediately)
Add to bag (immediately)
Sep 30, 2018 6:00 pm
Ingredient spotlight: charcoal
Ingredient spotlight: charcoal
Sep 30, 2018 9:01 am
Mask-imize your skin care
Mask-imize your skin care
Sep 29, 2018 9:01 am
Definitely worth the hype
Definitely worth the hype
Sep 28, 2018 6:00 pm
Final hours! Get a FREE Magnetic Mask.
Final hours! Get a FREE Magnetic Mask.
Sep 28, 2018 7:01 am
You're in luck! Today only, FREE Magnetic Mask!
You're in luck! Today only, FREE Magnetic Mask!
Sep 27, 2018 6:00 pm
Perfecting your wing just got easier
Perfecting your wing just got easier
Sep 27, 2018 7:01 am
Created with our community
Created with our community
Sep 26, 2018 6:00 pm
You could win all of this!
You could win all of this!
Sep 26, 2018 7:01 am
It's here!! The collection of the season.
It's here!! The collection of the season.
Sep 25, 2018 6:00 pm
See what's back in stock!
See what's back in stock!
Sep 25, 2018 7:00 am
Three words: Hair. Perfume. Mist.
Three words: Hair. Perfume. Mist.
Sep 24, 2018 7:00 am
Top picks (for $5 or less)
Top picks (for $5 or less)
Sep 23, 2018 10:00 am
Two must-haves for a brighter complexion
Two must-haves for a brighter complexion
Sep 22, 2018 9:00 am
Don't miss out on these collabs!
Don't miss out on these collabs!
Sep 21, 2018 7:00 am
Five-star fave: Cream Blush Palette
Five-star fave: Cream Blush Palette
Sep 20, 2018 6:00 pm
Final hours: FREE Magnetic Mask!
Final hours: FREE Magnetic Mask!
Sep 20, 2018 7:00 am
Today only: FREE Magnetic Mask!
Today only: FREE Magnetic Mask!
Sep 19, 2018 7:01 am
Need it nudes (FREE GIFT)
Need it nudes (FREE GIFT)
Sep 18, 2018 6:00 pm
Just launched: Frizz Taming Shine Sheets
Just launched: Frizz Taming Shine Sheets
Sep 18, 2018 7:00 am
We're feeling these autumn shades
We're feeling these autumn shades
Sep 17, 2018 6:00 pm
Last chance! Get a FREE Plump & Highlight Set.
Last chance! Get a FREE Plump & Highlight Set.
Sep 17, 2018 7:00 am
Smoke show, your new fall look
Smoke show, your new fall look
Sep 16, 2018 6:00 pm
Shop by skin type
Shop by skin type
Sep 16, 2018 9:00 am
The wow factor
The wow factor
Sep 15, 2018 9:00 am
Beauty showdown: matte vs. glossy
Beauty showdown: matte vs. glossy
Sep 14, 2018 7:00 am
Best eyeliner ever
Best eyeliner ever
Sep 13, 2018 6:00 pm
Final hours: free shipping ends soon!
Final hours: free shipping ends soon!
Sep 13, 2018 7:01 am
Free shipping ends tonight!
Free shipping ends tonight!
Sep 12, 2018 6:00 pm
Holiday Sneak Peek! (plus, free shipping)
Holiday Sneak Peek! (plus, free shipping)
Sep 12, 2018 7:01 am
Everything ships free!
Everything ships free!
Sep 11, 2018 6:00 pm
The perfect lip = $1!
The perfect lip = $1!
Sep 11, 2018 7:00 am
New shades added: Oil Control Blotting Powder
New shades added: Oil Control Blotting Powder
Sep 10, 2018 7:16 am
Your fall look, sorted
Your fall look, sorted
Sep 9, 2018 6:00 pm
We're taking the guesswork out
We're taking the guesswork out
Sep 9, 2018 9:00 am
Recharge your skin in three steps
Recharge your skin in three steps
Sep 8, 2018 9:00 am
Shopping just got easier
Shopping just got easier
Sep 7, 2018 7:01 am
Creamy, metallic lip crayons (yes, they exist!)
Creamy, metallic lip crayons (yes, they exist!)
Sep 6, 2018 10:30 am
This season's must-have lips
This season's must-have lips
Sep 5, 2018 6:00 pm
Plump & glow with this FREE 3-piece set
Plump & glow with this FREE 3-piece set
Sep 5, 2018 7:02 am
NEW: 18 SHADOWS, ONE PALETTE!
NEW: 18 SHADOWS, ONE PALETTE!
Sep 4, 2018 7:00 am
Finding skin care shouldn't be hard
Finding skin care shouldn't be hard
Sep 3, 2018 6:00 pm
Multiple choice
Multiple choice
Sep 3, 2018 7:00 am
Our most-wanted is finally back!
Our most-wanted is finally back!
Sep 2, 2018 9:01 am
Your AM/PM routine, solved
Your AM/PM routine, solved
Sep 1, 2018 6:00 pm
Lock your look: Shadow Lock Eyelid Primer
Lock your look: Shadow Lock Eyelid Primer
Sep 1, 2018 9:00 am
#1 Primers in America (no joke!)
#1 Primers in America (no joke!)
Aug 31, 2018 6:00 pm
We would hate to see you miss out!
We would hate to see you miss out!
Aug 31, 2018 7:02 am
50% off ends tonight
50% off ends tonight
Aug 30, 2018 6:00 pm
Stock up with 50% off
Stock up with 50% off
Aug 30, 2018 7:15 am
Ready, set, shop: 50% STARTS NOW!
Ready, set, shop: 50% STARTS NOW!
Mar 22, 2018 1:35 am
Your free shipping offer ends today!
Your free shipping offer ends today!
Mar 21, 2018 1:34 am
Flawless starts with skin
Flawless starts with skin