Feb 19, 2018 7:03 am
A sweet treat, just for you!
Feb 18, 2018 6:05 pm
Don't let hair get in the way of your makeup
Feb 18, 2018 9:03 am
Two lipsticks in one? Yes, please!
Feb 17, 2018 6:05 pm
The softer side of glitter
Feb 17, 2018 9:03 am
NEW: Stay Out and Play SPF 50 (yes, 50!)
Feb 16, 2018 7:02 am
"...this is my favorite so far!"
Feb 15, 2018 6:07 pm
Budge-proof: NEW Primer Infused Blush
Feb 15, 2018 7:03 am
MAJOR NEWS! We got a makeover.
Feb 14, 2018 6:17 pm
Make your eyes pop: NEW Waterproof Metallic Liner
Feb 14, 2018 7:05 am
Happy Valentine's Day! Treat yourself to a FREE gift.
Feb 13, 2018 7:04 am
Like a bouquet of flowers
Feb 12, 2018 6:05 pm
Our newest lip love: Metal Matte Liquid Lipstick
Feb 12, 2018 7:07 am
Wait till you see these: NEW Metallic Eyeliner
Feb 11, 2018 6:05 pm
Bold, electric, polished: NEW e.l.f. x Christian Siriano
Feb 11, 2018 9:08 am
Grab your gals, we're celebrating!
Feb 10, 2018 4:06 pm
Drumroll, please! Introducing e.l.f. x Christian Siriano
Feb 9, 2018 7:10 am
You say it best.
Feb 8, 2018 6:07 pm
Metallic + Matte = NEW! Metal Matte Liquid Lipstick
Feb 8, 2018 7:10 am
Taking off lipstick is a breeze, thanks to...
Feb 7, 2018 7:09 am
Looks to be inspired by
Feb 6, 2018 6:07 pm
Back & bolder than ever! e.l.f. x Weylie Luxe Lash Kit
Feb 6, 2018 7:12 am
Total Face Sponge: The Ultimate Multi-Tasker
Feb 5, 2018 6:08 pm
There's still time! You could win the ultimate beauty weekend.
Feb 5, 2018 7:10 am
Your new secret weapon for a fresh-faced glow!
Feb 4, 2018 9:09 am
Find the right red lip 👄
Feb 3, 2018 6:06 pm
NEW! Solid Sponge Cleanser
Feb 3, 2018 9:07 am
Mask flaws, blend it out, fall in ❤️ with our sponges
Feb 2, 2018 10:04 am
It's back! Heart Defensor Highlighter Palette
Feb 1, 2018 6:06 pm
A mask combo worth trying
Feb 1, 2018 7:09 am
Ultra violet, ultra trendy
Jan 31, 2018 6:05 pm
It's always a good time for glitter
Jan 31, 2018 7:24 am
Our best selling lips 💄
Jan 30, 2018 7:12 am
NEW at e.l.f.
Jan 29, 2018 7:10 am
Your dream gloss and it's NEW
Jan 28, 2018 9:04 am
Plans tonight? Try our NEW Mattifying Clay Mask.
Jan 27, 2018 9:10 am
Just landed! Stardust Glitter in 4 stunning shades.
Jan 26, 2018 7:48 am
30% OFF: Pointed Powder Brush
Jan 25, 2018 6:08 pm
OMG! Please do NOT wait around: Free Shipping on Everything!
Jan 25, 2018 7:09 am
No pressure—actually, yes, some pressure
Jan 24, 2018 6:04 pm
Back in stock PLUS free shipping!
Jan 24, 2018 10:33 am
FREE shipping on EVERYTHING!
Jan 23, 2018 1:46 pm
Limited Restock! e.l.f. x Alissa Ashley
Jan 22, 2018 7:09 am
Must see! NEW Prismatic Lip Gloss
Jan 21, 2018 9:12 am
Good for your pores and selfies: Pore Refining Peel Off Mask
Jan 20, 2018 9:08 am
Sponge refills, perfect for you compact
Jan 19, 2018 7:10 am
Lock in your look with this BEST seller
Jan 18, 2018 7:08 am
All about the eyes
Jan 17, 2018 7:09 am
Oil control, brightening, refresher? There's a mist for that!
Jan 16, 2018 6:16 pm
Just for you! Free 4-piece Blushing Beauty Set.
Jan 16, 2018 7:09 am
Extend makeup wear AND get a luminous finish
Jan 15, 2018 6:04 pm
Last chance: FREE 4-piece gift
Jan 15, 2018 7:07 am
BRAND NEW: Power Glow Liquid Highlighter
Jan 14, 2018 6:04 pm
New Mist: Refreshing Facial Mist in Aloe
Jan 14, 2018 9:11 am
Our Hydrating Masks = Skin Saviors
Jan 13, 2018 9:10 am
The ideal base for foundation
Jan 12, 2018 7:08 am
Just add shimmer ✨
Jan 11, 2018 6:06 pm
Do your brushes need a little love?
Jan 11, 2018 7:07 am
Need a refill? Magnetic Mask refills just landed!
Jan 10, 2018 7:08 am
See all 9 shades of this best-selling gloss
Jan 9, 2018 6:06 pm
Better than any photo filter - NEW Primer Sheet Mask
Jan 9, 2018 7:10 am
A skin care regimen that works for YOU
Jan 8, 2018 6:05 pm
Chrome + Matte = Everything!
Jan 8, 2018 7:08 am
Go au naturel with our *new* Prep Sticks
Jan 7, 2018 9:06 am
Time to detox with our Charcoal Masks
Jan 6, 2018 9:10 am
Supercharge your skin care routine
Jan 5, 2018 7:08 am
Over 50 ★★★★★ reviews
Jan 4, 2018 6:06 pm
Bye, bye blackheads!
Jan 4, 2018 7:07 am
NEW! Hydrating & Sunkissed Booster Drops
Jan 3, 2018 6:05 pm
Believe the hype! Plump & hydrated lips.
Jan 3, 2018 7:09 am
Three *free* best sellers for glowing skin
Jan 2, 2018 6:06 pm
New Year's Goal = New Makeup
Jan 2, 2018 7:08 am
Our NEW skin care guide is here! Find your routine.
Jan 1, 2018 6:04 pm
Blur imperfections and get glowing with NEW Prep Sticks
Jan 1, 2018 7:09 am
You've made our year!
Dec 31, 2017 9:09 am
All things shiny & NEW
Dec 30, 2017 6:06 pm
Our most versatile eyeliner
Dec 30, 2017 9:09 am
The perfect mixture of matte + metal: New Chromatic Eyeshadow!
Dec 29, 2017 6:04 pm
Final hours! Get an additional 20% off SALE!
Dec 29, 2017 7:09 am
SALE ends tonight. Shop makeup at less than $1!
Dec 28, 2017 6:05 pm
All the drama with our Luxe Lash Kits
Dec 28, 2017 7:07 am
You seriously need to try these! NEW Prep Sticks
Dec 27, 2017 6:05 pm
FREE gift: 5-piece NYE essentials
Dec 27, 2017 7:08 am
We're taking an extra 20% off SALE, right now! (Plus, new items added!)
Dec 26, 2017 6:04 pm
Add a pop of glitter to your routine
Dec 26, 2017 7:09 am
Get excited! NEW Chromatic Eyeshadow Palettes
Dec 25, 2017 7:06 am
From the e.l.f. team: Happy Holidays!
Dec 24, 2017 6:04 pm
Sale is on! Grab your favorites before they're gone!
Dec 24, 2017 9:15 am
On the go beauty: NEW Brow & Eye Pencil
Dec 23, 2017 6:06 pm
How glow can you go? ✨
Dec 23, 2017 9:13 am
Metallic Lip Crayons are here!
Dec 22, 2017 7:09 am
Makeup starting at less than $1!
Dec 21, 2017 6:08 pm
Gift cards to the rescue
Dec 21, 2017 7:09 am
For lips that last, NEW Satin Lip Pencil
Dec 20, 2017 6:05 pm
You need this NEW multi-tasking sponge!
Dec 20, 2017 7:09 am
New Lip Arrivals! Just in time for NYE
Dec 19, 2017 6:04 pm
4 FREE Bestsellers!!
Dec 19, 2017 7:10 am
End of season sale STARTS NOW!
Dec 18, 2017 7:08 am
Pencil these in! (new arrivals)
Dec 17, 2017 6:05 pm
FINAL HOURS to get top-rated gifts by 🎄
Dec 17, 2017 9:12 am
NEW ARRIVAL (Get it by 12/24 - today's the last day!)
Dec 16, 2017 6:05 pm
Last minute shopping? Try these ($10 or less!)
Dec 16, 2017 9:09 am
You've got free shipping on NO minimum ✰ A-MAY-ZING.
Dec 15, 2017 7:09 am
This is the unicorn of emails 🦄
Dec 14, 2017 6:06 pm
Just $4! New Total Face Sponge
Dec 14, 2017 7:10 am
There's still time! Gifts for everyone on your list✔️
Dec 13, 2017 6:06 pm
The holiday gift you've been waiting for (and it's not makeup!)
Dec 13, 2017 7:09 am
A gift for them, a gift for you ($10 off your next order!)
Dec 12, 2017 6:07 pm
Vault Day is almost over! Get a limited edition Matte Vault before it sells out!
Dec 12, 2017 7:09 am
NEW & LIMITED STOCK: Mad for Matte Vault
Dec 11, 2017 6:05 pm
Make a point this holiday (with our stunning eyeliners)
Dec 11, 2017 11:33 am
Your NEW favorite eyeliner, right here!
Dec 10, 2017 6:04 pm
You choose! Get a FREE limited edition e.l.f. hat or a FREE beauty bundle.
Dec 10, 2017 9:10 am
They're back!!
Dec 9, 2017 6:05 pm
Holiday Travel Essentials✈️
Dec 9, 2017 9:11 am
Gifts for your squad: 10-piece eyeshadow palettes
Dec 8, 2017 6:05 pm
The perfect duo!
Dec 8, 2017 7:09 am
Reviews are in! See what e.l.f. fans have to say about our new arrivals.
Dec 7, 2017 6:06 pm
🔸Jewel Pop🔸 Our newest Mad for Matte palette
Dec 7, 2017 7:11 am
We've got your holiday shopping covered🎁
Dec 6, 2017 6:06 pm
Elevate your selfie game