Jan 18, 2019 7:00 am
Fridays are for favorites (and this is definitely a fave!)
Jan 17, 2019 6:00 pm
Give your skin some love
Jan 17, 2019 7:00 am
Add to shelf, immediately
Jan 16, 2019 6:00 pm
Skin need a boost?
Jan 16, 2019 7:00 am
Trending now: Jelly Highlighters
Jan 15, 2019 6:00 pm
Shelfie game strong 💪
Jan 15, 2019 7:00 am
A mist for every occasion!
Jan 14, 2019 6:00 pm
✨A new way to highlight✨
Jan 13, 2019 7:00 am
Yes to everything in this collection!
Jan 12, 2019 6:00 pm
Over 50+ skincare items. Decisions, decisions.
Jan 12, 2019 7:00 am
Control oil & shine with mattifying skincare
Jan 11, 2019 7:00 am
#fridayfave: Heart Defensor Highlighter Palette
Jan 10, 2019 6:00 pm
Oily skin needs hydration too!
Jan 10, 2019 7:00 am
Say goodbye to oil & shine
Jan 9, 2019 6:00 pm
We're obsessed! 18 vibrant, colorful shades.
Jan 9, 2019 7:00 am
Introducing elf+, beauty + skincare
Jan 8, 2019 7:00 am
Drink up! (we're talking to your skin)
Jan 7, 2019 7:00 am
NEW! 18 Hit Wonders Palette
Jan 6, 2019 6:00 pm
Vegan. Cruelty-free. Committed.
Jan 6, 2019 7:00 am
Oily skin? Not with our Oil Control line!
Jan 5, 2019 6:00 pm
Try out Skin Care Finder!
Jan 5, 2019 7:00 am
Can your face cream compete?
Jan 4, 2019 7:00 am
Glowy, radiant, luminous, brilliant...
Jan 3, 2019 6:00 pm
All things NEW!
Jan 3, 2019 7:00 am
Like H2O, only better. NEW: Hello Hydration! Face Cream.
Jan 2, 2019 6:00 pm
New skin, who dis?
Jan 2, 2019 7:00 am
Say hello to our *new* holy grail face cream!
Jan 1, 2019 7:00 am
New Year, New You, New Arrivals!
Dec 31, 2018 6:00 pm
Last chance! End of season sale ends tonight.
Dec 31, 2018 7:00 am
Ends tonight! 60% off select beauty!
Dec 30, 2018 6:00 pm
New Year, New You
Dec 30, 2018 7:00 am
Our end of season sale is ending! (60% off)
Dec 29, 2018 9:00 am
2018's Greatest Hits
Dec 28, 2018 4:30 pm
Find the highlighter that's right for you
Dec 27, 2018 6:00 pm
Extra 20% off SALE ends tonight!
Dec 27, 2018 7:00 am
The only drama you want on NYE (+ 20% off sale)
Dec 26, 2018 7:00 am
This just happened: extra 20% off SALE!
Dec 25, 2018 7:00 am
Happy Holidays!
Dec 24, 2018 6:00 pm
Procrastinated? Gift cards to the rescue!
Dec 24, 2018 7:00 am
60% off select beauty! Shop sale.
Dec 23, 2018 6:00 pm
Say YES to this FREE gift
Dec 23, 2018 9:00 am
Up all night wrapping presents?
Dec 22, 2018 6:00 pm
Get your lash game on 💯
Dec 22, 2018 7:00 am
Next-level NYE glitter
Dec 21, 2018 7:00 am
60% off select beauty (end of season sale)
Dec 20, 2018 6:00 pm
Sending you a flare
Dec 20, 2018 7:00 am
New ways to glow🌟
Dec 19, 2018 6:00 pm
Todays the last day to get gifts on time!
Dec 19, 2018 7:01 am
End of season sale!
Dec 18, 2018 7:00 am
Get your gifts on time!
Dec 17, 2018 6:00 pm
Act fast! 50% off ends tonight.
Dec 17, 2018 7:00 am
Holiday Special: 50% OFF!
Dec 16, 2018 6:00 pm
Get a FREE 3-piece gift
Dec 16, 2018 7:00 am
It's mist o'clock
Dec 15, 2018 6:00 pm
Wrapped and ready to gift 🎁
Dec 15, 2018 7:00 am
Blend, contour and sculpt 'til your heart is content
Dec 14, 2018 7:00 am
Get to gifting!
Dec 13, 2018 7:00 am
Free shipping ends tonight! (plus, up to 50% off)
Dec 12, 2018 6:00 pm
Mistletoe-ready (plus, up to 50% OFF!)
Dec 12, 2018 7:00 am
Only the best for you (free ship ends tomorrow!)
Dec 11, 2018 6:00 pm
See what's back in stock! (plus, up to 50% off!)
Dec 11, 2018 7:00 am
Free shipping ends soon (plus, up to 50% off!)
Dec 10, 2018 7:00 am
Buy more, save more (up to 50% off!)
Dec 9, 2018 6:00 pm
Sunday skin care
Dec 9, 2018 7:00 am
Get your gifts - 5 days left of free shipping! (plus, up to 50% off!)
Dec 8, 2018 6:00 pm
Gift idea: for the lash lovers
Dec 8, 2018 9:00 am
Buy more, save more (up to 50% off!)
Dec 7, 2018 6:00 pm
We ♥ bold lips (plus, 20% OFF!)
Dec 7, 2018 7:00 am
Give 'em lip & get 20% OFF!
Dec 6, 2018 6:00 pm
It's in the bag
Dec 6, 2018 7:00 am
Help has arrived: visit the e.l.f. workshop!
Dec 5, 2018 7:00 am
20% OFF: Face + Eyeshadow Palettes!
Dec 4, 2018 7:00 am
Ready-to-gift sets
Dec 3, 2018 6:00 pm
Ends tonight: 20% off moisturizer
Dec 3, 2018 7:00 am
Flash sale: 20% off moisturizers
Dec 2, 2018 6:00 pm
Staff picks! See our team's favorite things.
Dec 2, 2018 9:00 am
Winter is harsh. Your skin deserves a pick-me-up.
Dec 1, 2018 6:00 pm
Limited quantity! Get your e.l.f. beanie now!
Dec 1, 2018 7:00 am
Holiday looks you can easily recreate
Nov 30, 2018 7:00 am
For the selfie-obsessed (hint: it's for your phone)
Nov 29, 2018 6:00 pm
Grab your e.l.f. beanie now! (Just $10)
Nov 29, 2018 7:00 am
New arrivals worth the hype
Nov 28, 2018 6:00 pm
Gift idea: for the girl who needs options
Nov 28, 2018 7:00 am
Add a touch of sparkle (FREE GIFT)
Nov 27, 2018 6:00 pm
More newness! Shop our Luminous Blush.
Nov 27, 2018 12:49 pm
Oops! Let's try this again.
Nov 27, 2018 12:09 pm
Just launched! Metallic Flare Highlighter
Nov 26, 2018 6:01 pm
FINAL HOURS! 60% OFF ENDS TONIGHT.
Nov 26, 2018 1:45 pm
THIS JUST HAPPENED: 60% off 'til midnight!
Nov 26, 2018 7:01 am
Cyber Monday: 50% OFF!
Nov 25, 2018 6:00 pm
Ready-to-gift sets
Nov 25, 2018 9:00 am
Early access: Cyber Monday sale!
Nov 24, 2018 6:00 pm
Want a lot for a little? (plus, 50% OFF!)
Nov 24, 2018 9:00 am
Missed Black Friday? 50% off is still on!
Nov 23, 2018 6:00 pm
Gifts for $10 or less (plus, 50% OFF!)
Nov 23, 2018 7:01 am
Yay, Black Friday! Take 50% OFF!
Nov 22, 2018 6:00 pm
3 decades, 3 palettes
Nov 22, 2018 7:00 am
50% OFF IS HAPPENING NOW!
Nov 21, 2018 6:00 pm
Gifts for $15 and under (it's our specialty)
Nov 21, 2018 7:00 am
*NEW* Jelly Highlighter (plus, free shipping!)
Nov 20, 2018 7:00 am
New. Eyeshadow. Palettes (plus, free shipping!)
Nov 19, 2018 6:01 pm
Gifts that glitter
Nov 19, 2018 7:00 am
Top Holiday Picks (plus, free shipping!)
Nov 18, 2018 6:00 pm
Your classic red lip
Nov 18, 2018 9:00 am
Give the gift of glowing skin
Nov 17, 2018 6:00 pm
We're thankful for you, and this FREE gift
Nov 17, 2018 9:00 am
Perfect gift for the highlight queen
Nov 16, 2018 6:00 pm
Limited time! FREE 11-piece Brush Collection
Nov 16, 2018 7:00 am
NEW Poreless Putty Primer
Nov 15, 2018 6:00 pm
Stocking stuffers? Secret Santa? We got you!
Nov 15, 2018 7:00 am
This JUST in: New Classics Eyeshadow Palette
Nov 14, 2018 6:00 pm
A dreamy holiday look
Nov 14, 2018 7:00 am
Tis' the season for free shipping on all orders!
Nov 13, 2018 6:00 pm
Last chance! 50% off ends tonight.
Nov 13, 2018 7:00 am
Ends tonight: 50% off your purchase!
Nov 12, 2018 6:00 pm
Red, revisited (plus, 50% OFF!)
Nov 12, 2018 7:00 am
It's still on! Enjoy 50% off!
Nov 11, 2018 6:00 pm
Gift idea, for the lip lover (plus, 50% off)
Nov 11, 2018 7:00 am
Don't sleep on this. Enjoy 50% off your purchase!
Nov 10, 2018 6:00 pm
Amp up your holiday look