Aug 16, 2018 7:00 am
Ready for liftoff? Try our Magnetic Mask!
Aug 15, 2018 6:00 pm
How to get an iridescent glow
Aug 15, 2018 7:02 am
FREE 3-piece Lip Kit
Aug 14, 2018 7:00 am
Meet our 2 newest primers!
Aug 13, 2018 6:00 pm
Refresh your liner
Aug 13, 2018 7:00 am
Final days! Get a FREE 2-piece set.
Aug 12, 2018 6:00 pm
Get a serious dose of shimmer✨
Aug 12, 2018 9:00 am
Need a boost? We have 4!
Aug 11, 2018 9:00 am
The finishing touch
Aug 10, 2018 7:00 am
An all-time fave ⭐⭐⭐⭐
Aug 9, 2018 7:00 am
NEW! Clarifying Booster Drops
Aug 8, 2018 6:00 pm
Beat the heat: super refreshing skin care
Aug 8, 2018 7:00 am
This balm's the bomb!
Aug 7, 2018 6:00 pm
Back in stock: Glow on the Go Selfie Light
Aug 7, 2018 7:00 am
NEW PRIMER ALERT!
Aug 6, 2018 6:01 pm
Exclusive beauty sets (at a value!)
Aug 6, 2018 7:00 am
Our top picks for summer lips 👄
Aug 5, 2018 9:00 am
Best in class
Aug 4, 2018 6:00 pm
What's your vibe?
Aug 4, 2018 9:01 am
Beauty faves for $5 OR LESS!
Aug 3, 2018 7:00 am
"...I can't live without it!"
Aug 2, 2018 6:01 pm
Not sure what brush to buy?
Aug 2, 2018 7:00 am
Best-selling brows
Aug 1, 2018 7:00 am
This FREE gift has all the tropical vibes
Jul 31, 2018 7:00 am
Plump up the volume (NEW MASCARA!)
Jul 30, 2018 6:00 pm
New this month! (Plus, FREE Bubble Mask)
Jul 30, 2018 7:01 am
Our last gift of the month - FREE Bubble Mask!
Jul 29, 2018 6:00 pm
Pro brushes, even better prices
Jul 29, 2018 9:00 am
So many shades...Happy National Lipstick Day!
Jul 28, 2018 6:00 pm
Pro tip: how to extend hold & get vibrant color
Jul 28, 2018 9:00 am
THREE.NEW.MASCARAS!
Jul 27, 2018 7:00 am
Ends soon: FREE 3-piece sun-kissed set!
Jul 26, 2018 7:00 am
NEW SHADES: Ultra Precise Brow Pencil
Jul 25, 2018 7:00 am
Love animals as much as us? Help us donate!
Jul 24, 2018 6:00 pm
It's not over: we've got your festival look right here!
Jul 24, 2018 7:00 am
The juiciest gift yet - see inside!
Jul 23, 2018 7:00 am
Your ideal summer base
Jul 22, 2018 6:00 pm
Sun-kissed vibes (and it's free!)
Jul 22, 2018 9:00 am
NEW: Keep Your Curl Mascara
Jul 21, 2018 9:00 am
Too much sun? Give your skin a little TLC.
Jul 20, 2018 7:00 am
This brush collection is gorgeous! (and has everything you need)
Jul 19, 2018 6:00 pm
Selling fast: get your hands on an exclusive beauty vault!
Jul 19, 2018 7:00 am
It's Vault Day! New beauty vaults for a steal!
Jul 18, 2018 6:00 pm
You could win a $300 e.l.f. gift card!
Jul 18, 2018 7:00 am
e.l.f. ♥️ animals
Jul 17, 2018 6:00 pm
Now in 6 shades, your fave brow pencil!
Jul 17, 2018 7:00 am
➤ Status: Confirmed. You made the list for a great offer.
Jul 16, 2018 6:00 pm
Eyeshadows for $5 or LESS!
Jul 16, 2018 7:00 am
Lip shades, from sunrise to sunset
Jul 15, 2018 6:00 pm
Endless summer = endless masks
Jul 15, 2018 9:00 am
Blushed or Bronzed? You pick.
Jul 14, 2018 9:00 am
Don't sweat it!
Jul 13, 2018 7:00 am
Are you ready for this jelly?
Jul 12, 2018 6:00 pm
The most kissable💋
Jul 12, 2018 7:00 am
Your favorite mists, now 2x the size!
Jul 11, 2018 6:00 pm
Attention animal lovers: we have something you'll like!
Jul 11, 2018 7:00 am
Final hours! 20% off Summer Proof Beauty
Jul 10, 2018 6:01 pm
They're here! 3 NEW mascaras.
Jul 10, 2018 7:00 am
✰✰✰ A surprise from e.l.f.! We're not joking about this: FREE Mad for Matte Palette
Jul 9, 2018 6:01 pm
The sun is shining (your skin doesn't have to)
Jul 9, 2018 7:00 am
#1 Brushes in America
Jul 8, 2018 6:01 pm
Vegan. Cruelty-Free. Committed.
Jul 8, 2018 9:00 am
New. Need. Now
Jul 7, 2018 7:00 am
Tone down for what!
Jul 6, 2018 7:00 am
You're our #1!
Jul 5, 2018 6:00 pm
Guess who's back?
Jul 5, 2018 7:02 am
20% Off Summer Beauty!
Jul 4, 2018 7:02 am
FREE GIFT: Lips for days
Jul 3, 2018 6:00 pm
Primers: you tried them, you loved them
Jul 3, 2018 7:00 am
NEW: customize your foundation shade
Jul 2, 2018 6:00 pm
Multi-masking just got easier
Jul 2, 2018 2:00 am
Ends tonight: 20% off primers + free shipping
Jul 1, 2018 6:00 pm
When your lash game is strong
Jul 1, 2018 9:02 am
We launched 7 new skin care items!
Jun 30, 2018 9:00 am
Smooth, glowing skin in three steps
Jun 29, 2018 7:00 am
An all time fave for flawless coverage
Jun 28, 2018 6:01 pm
New season, new skin care!
Jun 28, 2018 7:00 am
Brighten up with our NEW peel pads!
Jun 27, 2018 6:00 pm
Customize your foundation
Jun 27, 2018 7:00 am
20% off Primers + Free Shipping!
Jun 26, 2018 6:00 pm
FREE 3-piece set + SALE ends tonight!
Jun 26, 2018 7:00 am
Hurry! Additional 20% off sale ends tonight.
Jun 25, 2018 6:00 pm
Boost your glow (plus, shop sale!)
Jun 25, 2018 8:00 am
Your favorite primer, in a larger size!
Jun 24, 2018 9:31 am
Additional 20% off sale ends soon!
Jun 23, 2018 7:00 am
It’s our birthday and we’re celebrating BIG!
Jun 22, 2018 7:00 am
Let your personality shine, not your skin.
Jun 21, 2018 6:00 pm
Our Glow on the Go Selfie Light is back!
Jun 21, 2018 7:00 am
Extra 20% off Sale!!
Jun 20, 2018 6:00 pm
Target your T-zone with our NEW Bubble Mask
Jun 20, 2018 7:00 am
All about that base
Jun 19, 2018 6:01 pm
Upgrade your morning routine
Jun 19, 2018 7:00 am
Just arrived: ACTIVE Face Powder
Jun 18, 2018 7:00 am
*new* items added to SALE!
Jun 17, 2018 6:42 pm
New Masks!
Jun 17, 2018 9:02 am
You're definitely going to want this
Jun 16, 2018 9:01 am
Weightless foundation, perfect for warm weather
Jun 16, 2018 9:00 am
Brush pairings for a flawless face
Jun 15, 2018 7:00 am
;-) Trust us, you're going to like this S-A-L-E.
Jun 14, 2018 6:00 pm
Eye makeup that won't budge
Jun 14, 2018 7:00 am
New arrivals everyone's buzzing about
Jun 13, 2018 6:01 pm
Abracadabra! Your makeup disappears like magic.
Jun 13, 2018 7:02 am
New this week: 3-piece Rose Set
Jun 12, 2018 7:00 am
😃 Psst...open for this: Summer Sale
Jun 11, 2018 6:01 pm
You asked, we delivered!
Jun 11, 2018 8:01 am
Final Days: Free Sunkissed Set
Jun 10, 2018 6:01 pm
Trending at e.l.f.
Jun 10, 2018 9:00 am
Your Sunday mask routine (special offer inside!)
Jun 9, 2018 9:00 am
Find your perfect primer
Jun 8, 2018 10:41 am
When two eyeshadows become best friends
Jun 7, 2018 6:00 pm
We're celebrating with this FREE gift!
Jun 7, 2018 7:00 am
Meet our newest mask, Whipped Plumping
Jun 6, 2018 6:00 pm
NEW: No Budge Retractable Eyeliner
Jun 6, 2018 8:00 am
Behind every flawless face is e.l.f. primer
Jun 5, 2018 6:01 pm
You still got it! Apply free shipping to your next order✌
Jun 5, 2018 7:02 am
We dare you to say no to what's inside: FREE SHIPPING!
Jun 4, 2018 7:00 am
Stay fresh all summer with our NEW fragrance!
Jun 3, 2018 6:01 pm
Protect your skin: SPF 50
Jun 3, 2018 9:02 am
FREE sun-kissed essentials
Jun 2, 2018 9:00 am
Think pink with summer lips