Nov 16, 2018 7:00 am
NEW Poreless Putty Primer
Nov 15, 2018 6:00 pm
Stocking stuffers? Secret Santa? We got you!
Nov 15, 2018 7:00 am
This JUST in: New Classics Eyeshadow Palette
Nov 14, 2018 6:00 pm
A dreamy holiday look
Nov 14, 2018 7:00 am
Tis' the season for free shipping on all orders!
Nov 13, 2018 6:00 pm
Last chance! 50% off ends tonight.
Nov 13, 2018 7:00 am
Ends tonight: 50% off your purchase!
Nov 12, 2018 6:00 pm
Red, revisited (plus, 50% OFF!)
Nov 12, 2018 7:00 am
It's still on! Enjoy 50% off!
Nov 11, 2018 6:00 pm
Gift idea, for the lip lover (plus, 50% off)
Nov 11, 2018 7:00 am
Don't sleep on this. Enjoy 50% off your purchase!
Nov 10, 2018 6:00 pm
Amp up your holiday look
Nov 10, 2018 9:00 am
Gifts that keep giving
Nov 9, 2018 7:00 am
Berry all the way
Nov 8, 2018 6:00 pm
Our Holiday Look Book is officially here!
Nov 8, 2018 7:00 am
Your guide to gifting
Nov 7, 2018 6:00 pm
*NEW* Blurring Under Eye Primer
Nov 7, 2018 7:00 am
Your best skin ever
Nov 6, 2018 6:00 pm
Act fast! Polls are closing and so is this offer.
Nov 6, 2018 7:00 am
Get out & vote (and take 30% off your order)
Nov 5, 2018 6:00 pm
Travel besties
Nov 5, 2018 7:00 am
Introducing...Beauty Profile!
Nov 4, 2018 6:00 pm
Parched skin, meet your hero.
Nov 4, 2018 7:00 am
Did someone say party?
Nov 3, 2018 7:00 am
Holiday must-have (for all those parties)
Nov 2, 2018 7:00 am
Add to bag for a glowing, dewy complexion
Nov 1, 2018 6:00 pm
Over 600 reviews - don't overlook this brush set.
Nov 1, 2018 7:00 am
It's never too early to start making your list
Oct 31, 2018 6:01 pm
Master your glow with a FREE 3-piece kit.
Oct 31, 2018 7:00 am
Need some Halloween Inspo?
Oct 30, 2018 7:00 am
Halloween Inspo - Get Gilded
Oct 29, 2018 6:00 pm
Ends tomorrow: FREE 4-piece Vampy Set
Oct 29, 2018 7:00 am
🎁 Holiday kits for every beauty lover
Oct 28, 2018 6:00 pm
Cleansers for $10 OR LESS!
Oct 28, 2018 9:30 am
Makeup you want to *add to bag*
Oct 27, 2018 9:00 am
Major brow cred
Oct 26, 2018 6:00 pm
Hours left: free shipping on EVERYTHING!
Oct 26, 2018 7:00 am
Hey, it's e.l.f.! You're getting something very special.
Oct 25, 2018 6:02 pm
Our most loved products, now ship FREE! (limited time)
Oct 25, 2018 7:00 am
It's back!! Free shipping on ALL orders.
Oct 24, 2018 7:00 am
Master your #FOTD; Brushes starting at $1!
Oct 23, 2018 6:00 pm
e.l.f. exclusives!
Oct 23, 2018 7:00 am
No tricks, just treats
Oct 22, 2018 7:00 am
Back in stock: Acne Fighting Foundation
Oct 21, 2018 6:00 pm
Halloween inspo: Goddess of love
Oct 21, 2018 9:00 am
Ends tonight: Buy 2 lips; get 1 FREE!
Oct 20, 2018 9:01 am
Eye-conic Brushes
Oct 19, 2018 7:01 am
Buy 2 lips; get 1 FREE!
Oct 18, 2018 6:00 pm
Last chance! FREE 11-piece Brush Collection.
Oct 18, 2018 12:30 pm
No joke—the Opposites Attract Palette is REALLY here!
Oct 18, 2018 7:00 am
It's back!! *NEW* Opposites Attract Palette
Oct 17, 2018 7:00 am
This palette = smoking hot
Oct 16, 2018 6:00 pm
Your Fall beauty obsession starts here
Oct 16, 2018 7:00 am
Final hours! 20% OFF BRUSHES!
Oct 15, 2018 6:00 pm
Ready. Set. Sponge.
Oct 15, 2018 7:00 am
20% OFF BRUSHES! (for a limited time)
Oct 14, 2018 6:00 pm
Final days! Get a FREE Fall for Matte Set.
Oct 14, 2018 9:00 am
Customize your look, no matter the season.
Oct 13, 2018 9:00 am
Vamp it up!
Oct 12, 2018 6:00 pm
#FOTD Essentials
Oct 12, 2018 7:01 am
Halloween Inspo: Space Cowgirl
Oct 11, 2018 6:00 pm
We know you need variety!
Oct 11, 2018 7:00 am
Just in! Holiday top picks.
Oct 10, 2018 6:00 pm
Final hours! Get this brush collection, FOR FREE!
Oct 10, 2018 7:00 am
Today only! FREE 11-piece Brush Collection😻
Oct 9, 2018 6:00 pm
Must haves in your bag
Oct 9, 2018 7:00 am
#travelgoals
Oct 8, 2018 7:00 am
★★★ Attention! Officially presenting this: Modern Metals Collection
Oct 7, 2018 6:00 pm
New season, new lipstick
Oct 7, 2018 9:00 am
Fall skin-care essentials
Oct 6, 2018 9:01 am
3 easy Halloween looks
Oct 5, 2018 6:00 pm
Last chance! Free shipping ends tonight.
Oct 5, 2018 7:01 am
You checked your inbox just in time!
Oct 4, 2018 6:02 pm
Yes, this all ships FREE!
Oct 4, 2018 7:00 am
😁 Just announced! We're happy to present this: free shipping
Oct 3, 2018 6:00 pm
Free fall favorites!!
Oct 3, 2018 7:00 am
Best-selling tools
Oct 2, 2018 6:00 pm
Trending at e.l.f. (for $5 or less)
Oct 2, 2018 7:00 am
✈️Just landed: travel-size skin care kits
Oct 1, 2018 7:00 pm
Get yours now, FREE 2-piece Necessary Nudes Set.
Oct 1, 2018 7:00 am
Add to bag (immediately)
Sep 30, 2018 6:00 pm
Ingredient spotlight: charcoal
Sep 30, 2018 9:00 am
Mask-imize your skin care
Sep 29, 2018 9:00 am
Definitely worth the hype
Sep 28, 2018 6:00 pm
Final hours! Get a FREE Magnetic Mask.
Sep 28, 2018 7:00 am
You're in luck! Today only, FREE Magnetic Mask!
Sep 27, 2018 6:00 pm
Perfecting your wing just got easier
Sep 27, 2018 7:00 am
Created with our community
Sep 26, 2018 6:00 pm
You could win all of this!
Sep 26, 2018 7:01 am
It's here!! The collection of the season.
Sep 25, 2018 6:00 pm
See what's back in stock!
Sep 25, 2018 7:00 am
Three words: Hair. Perfume. Mist.
Sep 24, 2018 7:00 am
Top picks (for $5 or less)
Sep 23, 2018 10:00 am
Two must-haves for a brighter complexion
Sep 22, 2018 9:00 am
Don't miss out on these collabs!
Sep 21, 2018 7:00 am
Five-star fave: Cream Blush Palette
Sep 20, 2018 6:00 pm
Final hours: FREE Magnetic Mask!
Sep 20, 2018 7:00 am
Today only: FREE Magnetic Mask!
Sep 19, 2018 7:00 am
Need it nudes (FREE GIFT)
Sep 18, 2018 6:00 pm
Just launched: Frizz Taming Shine Sheets
Sep 18, 2018 7:00 am
We're feeling these autumn shades
Sep 17, 2018 6:00 pm
Last chance! Get a FREE Plump & Highlight Set.
Sep 17, 2018 7:00 am
Smoke show, your new fall look
Sep 16, 2018 6:00 pm
Shop by skin type
Sep 16, 2018 9:00 am
The wow factor
Sep 15, 2018 9:00 am
Beauty showdown: matte vs. glossy
Sep 14, 2018 7:00 am
Best eyeliner ever
Sep 13, 2018 6:00 pm
Final hours: free shipping ends soon!
Sep 13, 2018 7:00 am
Free shipping ends tonight!
Sep 12, 2018 6:00 pm
Holiday Sneak Peek! (plus, free shipping)
Sep 12, 2018 7:00 am
Everything ships free!
Sep 11, 2018 6:00 pm
The perfect lip = $1!
Sep 11, 2018 7:00 am
New shades added: Oil Control Blotting Powder
Sep 10, 2018 7:16 am
Your fall look, sorted
Sep 9, 2018 6:00 pm
We're taking the guesswork out
Sep 9, 2018 9:00 am
Recharge your skin in three steps
Sep 8, 2018 9:00 am
Shopping just got easier
Sep 7, 2018 7:00 am
Creamy, metallic lip crayons (yes, they exist!)
Sep 6, 2018 10:30 am
This season's must-have lips
Sep 5, 2018 6:00 pm
Plump & glow with this FREE 3-piece set