Apr 25, 2019 7:01 am
So many liners (valid solid prices)
Apr 24, 2019 7:01 am
The perfect eye, every time.
Apr 23, 2019 7:01 am
Pigment that performs
Apr 22, 2019 7:01 am
This just launched!
Apr 21, 2019 9:02 am
Breaking it down: eye brushes
Apr 20, 2019 9:02 am
Watch Steph Willis create eye-conic looks.
Apr 19, 2019 6:01 pm
Your offer ends tonight!
Apr 19, 2019 7:07 am
Hurry! Free shipping ends tonight.
Apr 18, 2019 7:04 am
Free shipping on eyeshadow (and more!)
Apr 17, 2019 7:05 am
We're excited right now. Everything SHIPS FREE!
Apr 16, 2019 7:02 am
*NEW* Hydrating Primer Serum
Apr 15, 2019 7:03 am
Things you'll want in the desert
Apr 14, 2019 9:04 am
NEW: All Day Stay Eye Primer
Apr 13, 2019 9:02 am
Watch & learn: eyeshadow tutorials with our 18-pc palettes
Apr 12, 2019 7:01 am
Festival trends (we've got you covered)
Apr 11, 2019 7:03 am
New shade alert ๐Ÿšจ
Apr 10, 2019 7:01 am
Now more shimmer than ever
Apr 8, 2019 7:01 am
FREE Eyeshadow Palette on your next order.
Apr 7, 2019 9:01 am
Festival setlist
Apr 6, 2019 9:00 am
18 iconic looks, one palette
Apr 5, 2019 7:01 am
Pigment-packed eyeshadows
Apr 4, 2019 6:00 pm
Last chance! Get 50% off your order.
Apr 4, 2019 7:01 am
Thought you missed it? 50% off is still on!
Apr 3, 2019 7:00 am
50% OFF! A little midweek pick-me-up.
Apr 2, 2019 7:00 am
Get the right tools for your foundation
Mar 31, 2019 9:00 am
Skincare goals
Mar 30, 2019 9:00 am
Have you tried our skin care finder?
Mar 29, 2019 7:01 am
Limited time: Flawless Finish Foundation ships FREE!
Mar 28, 2019 2:00 am
Now in 40 shades!
Mar 27, 2019 7:00 am
Our Total Face Sponge = the ultimate multi-tasker
Mar 26, 2019 7:01 am
You asked, we answered
Mar 25, 2019 7:01 am
Complexion besties
Mar 24, 2019 6:00 pm
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Mar 24, 2019 9:01 am
Don't sleep on this. SALE ends tonight!
Mar 23, 2019 9:00 am
Ends tomorrow: 60% off select beauty
Mar 22, 2019 7:00 am
Brushes you'll want handy
Mar 21, 2019 6:00 pm
NEW items added (again) to SALE!!
Mar 21, 2019 7:00 am
60% off select beauty!
Mar 20, 2019 7:00 am
We have the PERFECT spring lip! (+SALE)
Mar 19, 2019 7:00 am
It's a shimmer powder party
Mar 18, 2019 7:01 am
New items added to SALE!
Mar 17, 2019 9:00 am
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Mar 16, 2019 9:00 am
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Mar 15, 2019 7:00 am
So many ways to use it and it's only $2!
Mar 14, 2019 7:00 am
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Mar 13, 2019 2:00 pm
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Mar 12, 2019 7:00 am
Give your brushes a little TLC
Mar 11, 2019 7:01 am
New season, new sale!
Mar 10, 2019 9:00 am
Feeling tired? Meet your 3-person response team.
Mar 9, 2019 9:01 am
Bouncy, coconut-infused highlighter
Mar 8, 2019 6:00 pm
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Mar 8, 2019 7:00 am
We believe in the power of women.
Mar 7, 2019 7:00 am
Trust us, you'll want this collection.
Mar 6, 2019 7:00 am
Subtle highlight or all out flare? You decide.
Mar 5, 2019 6:00 pm
The story behind Jkissa's shadow names
Mar 5, 2019 3:16 am
It's here!!! e.l.f. x Jkissa ๐Ÿงก
Mar 4, 2019 7:00 am
Three everyday neutrals, FREE with your order.
Mar 3, 2019 6:00 pm
FINAL HOURS! Everything ships FREE.
Mar 3, 2019 9:01 am
Your free shipping offer ends tonight!
Mar 2, 2019 6:00 pm
Don't forget! You have free shipping.
Mar 2, 2019 9:01 am
Limited time offer: see inside!
Mar 1, 2019 12:00 pm
Coming soon: e.l.f. x Jkissa!
Feb 28, 2019 7:00 am
JUST LAUNCHED: Keep Your Balance Hydrating Toner
Feb 27, 2019 7:00 am
Have you seen this yet?
Feb 26, 2019 7:00 am
Blush infused with primer powder? Yes, please!
Feb 25, 2019 6:00 pm
Complexion-perfecting pairs
Feb 25, 2019 7:01 am
Quickly becoming a new fave - see why!
Feb 24, 2019 9:00 am
See what's new!
Feb 23, 2019 9:00 am
Thousands of reviews - our most loved beauty!
Feb 22, 2019 7:00 am
Definitely a favorite
Feb 21, 2019 6:00 pm
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Feb 21, 2019 7:00 am
Hurry! Free shipping ends tonight.
Feb 20, 2019 6:00 pm
Free shipping + New arrivals
Feb 20, 2019 7:01 am
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Feb 19, 2019 6:00 pm
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Feb 19, 2019 7:00 am
Our most silky and shimmering formula
Feb 18, 2019 7:00 am
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Feb 17, 2019 6:00 pm
Work your best angles
Feb 17, 2019 9:00 am
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Feb 16, 2019 9:00 am
Every concealer needs a sponge
Feb 15, 2019 7:00 am
This brow pencil has over 500 reviews!
Feb 14, 2019 6:00 pm
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Feb 14, 2019 7:00 am
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Feb 13, 2019 6:00 pm
Blush that doesn't budge
Feb 13, 2019 7:00 am
These lips have us dreaming of warmer weather.
Feb 12, 2019 6:00 pm
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Feb 12, 2019 7:00 am
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Feb 11, 2019 6:00 pm
Bold & bright. That's this collection.
Feb 11, 2019 7:00 am
Cheek to chic
Feb 10, 2019 6:00 pm
Date night or girls night, this is the perfect lip.
Feb 10, 2019 9:00 am
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Feb 9, 2019 9:00 am
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Feb 8, 2019 6:00 pm
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Feb 8, 2019 7:01 am
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Feb 7, 2019 6:00 pm
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Feb 7, 2019 7:01 am
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Feb 6, 2019 7:00 am
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Feb 5, 2019 7:00 am
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Feb 4, 2019 6:01 pm
Create a soft, blotted lip
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Feb 3, 2019 6:00 pm
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Feb 3, 2019 7:00 am
Blush + highlighter in one!
Feb 2, 2019 7:00 am
Three things you need
Feb 1, 2019 7:00 am
We love a metallic matte lip
Jan 31, 2019 6:00 pm
Refresh with a mist
Jan 31, 2019 7:00 am
Same brow pencils, NEW SHADES!
Jan 30, 2019 6:00 pm
Everything you want in a concealer
Jan 30, 2019 7:00 am
NEW: 16 HR Camo Concealer
Jan 29, 2019 6:00 pm
Achieve a sunkissed glow, without the sun!
Jan 29, 2019 7:00 am
Never have enough eyeshadow?
Jan 28, 2019 6:00 pm
First step to glowing skin
Jan 28, 2019 7:00 am
Shop fan faves before they're gone!
Jan 27, 2019 7:00 am
A jelly cleanser infused with ๐Ÿฅฅ
Jan 26, 2019 7:00 am
Choose your adventure
Jan 25, 2019 6:00 pm
Last chance! 20% off the Opposites Attract Palette.
Jan 25, 2019 7:00 am
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Jan 24, 2019 6:00 pm
Get a full face for $20!
Jan 24, 2019 7:00 am
A better way to cleanse
Jan 23, 2019 6:00 pm
NEW! Wow Brow Gel