Nov 20, 2017 6:07 pm
Just arrived for the holidays
Nov 20, 2017 7:05 am
An offer, dedicated to you 🎉
Nov 19, 2017 9:10 am
We've got your office party look covered
Nov 18, 2017 6:05 pm
Winter skin saviors
Nov 18, 2017 9:12 am
Ready-to-gift Prismatic Bundle inside!
Nov 17, 2017 6:07 pm
Travel in style: NEW glam Makeup Cases
Nov 17, 2017 10:09 am
5 ways to keep your makeup in place
Nov 16, 2017 6:07 pm
A super romantic yet festive look
Nov 16, 2017 7:05 am
NEW: Glow on the Go Selfie Light!
Nov 15, 2017 6:06 pm
Gifts worth splurging on
Nov 15, 2017 7:09 am
NEW Silicone Brushes!
Nov 14, 2017 6:06 pm
Your favorite, 2x the original size!
Nov 14, 2017 7:08 am
This 11-piece brush set is $15, today only!
Nov 13, 2017 7:08 am
Get your gifts now! 50% off ends tonight!
Nov 12, 2017 6:07 pm
You really don't want to miss this...
Nov 12, 2017 9:15 am
Get this GLAM holiday look for 50% OFF!
Nov 11, 2017 6:05 pm
Our bestsellers = your best gifts! Plus, 50% OFF!
Nov 11, 2017 9:13 am
50% OFF?!? Go ahead, gift yourself!
Nov 10, 2017 9:47 am
Can you believe it? 50% off starts now!
Nov 9, 2017 6:05 pm
We heard you! NEW Waterproof Gel Eyeliners
Nov 9, 2017 7:07 am
These NEW highlighters are PEARL-fection!
Nov 8, 2017 6:05 pm
This pearl highlight and burgundy pout✨💋
Nov 8, 2017 9:12 am
Full glam for the holidays!
Nov 7, 2017 7:07 am
Stocking stuffers - all $5 or less!
Nov 6, 2017 6:05 pm
The wait is over! NEW Satin Eyeliner in NUDE!
Nov 6, 2017 7:08 am
Can you believe it? FREE Poreless Primer!
Nov 5, 2017 6:05 pm
Four pre-makeup essentials you must have!
Nov 5, 2017 9:09 am
Color Correcting Primers have arrived!
Nov 4, 2017 6:05 pm
Shield your skin this winter
Nov 4, 2017 9:10 am
Our favorite gifts under $5
Nov 3, 2017 7:08 am
Unleash your inner artist
Nov 2, 2017 6:05 pm
FREE Berry Bundle Set + New Arrivals
Nov 2, 2017 7:07 am
Party proof makeup, just in time for the Holidays!
Nov 1, 2017 6:06 pm
Our Holiday Gift Guide just landed!
Nov 1, 2017 11:48 am
NEW: Correct & Set Under Eye Powder
Oct 31, 2017 6:05 pm
Our NEW Holographic Collection is here!
Oct 31, 2017 7:08 am
Choose your treat: FREE Mystery Gift
Oct 30, 2017 6:06 pm
Final hours: FREE Smoky Eye Set
Oct 30, 2017 7:08 am
New arrivals! So much to love!
Oct 29, 2017 9:12 am
Changing seasons = new skin care
Oct 28, 2017 6:05 pm
Looking for the right brush?
Oct 28, 2017 9:10 am
Our most popular picks
Oct 27, 2017 7:09 am
This 5-star matte palette is 50% off, today only!
Oct 26, 2017 6:07 pm
ENDS TONIGHT: Free shipping on ALL orders.
Oct 26, 2017 7:09 am
FREE shipping + a FREE Smoky Eye Set
Oct 25, 2017 6:04 pm
Halloween inspo + FREE SHIPPING
Oct 25, 2017 7:07 am
FREE SHIPPING AND NEW ARRIVALS!
Oct 24, 2017 1:22 pm
Our highlighter collection is growing
Oct 23, 2017 6:05 pm
NEW Brow Game Essentials👌
Oct 23, 2017 7:07 am
NEW Must-Cop Holographic Highlight
Oct 22, 2017 9:10 am
See something you love?
Oct 21, 2017 9:09 am
Eye-Catching Smoky Eyes for Fall
Oct 20, 2017 7:06 am
#FridayFaves: Your rosy glow is waiting!
Oct 19, 2017 6:05 pm
Fans are raving about...
Oct 19, 2017 7:11 am
NEW Holographic Highlighting Duos
Oct 18, 2017 6:05 pm
Gear up for Glam-o-ween🌙
Oct 18, 2017 8:08 am
A spa day in the palm of your hand
Oct 17, 2017 6:04 pm
Your Boldest Fall Kiss Inside
Oct 17, 2017 7:08 am
NEW Flawless Foundation in Ebony
Oct 16, 2017 7:07 am
JUST LAUNCHED: Massaging Facial Cleanser
Oct 15, 2017 6:06 pm
Unwind with a little mask time
Oct 15, 2017 7:07 am
Must-have shades for Fall
Oct 14, 2017 6:06 pm
Matte vs. Glossy: Fall Edition
Oct 14, 2017 7:07 am
Glow on the go with e.l.f. ACTIVE
Oct 13, 2017 7:07 am
Snag your favorite Lip Lacquers for $1!
Oct 12, 2017 7:06 am
Halloween eye looks to rock this season!
Oct 11, 2017 6:05 pm
2 NEW Primer Mists
Oct 11, 2017 7:07 am
All treats, no tricks
Oct 10, 2017 6:06 pm
Festive must-haves
Oct 10, 2017 7:07 am
The brow pencil you've been waiting for...
Oct 9, 2017 6:04 pm
Don't miss out on these Fall beauty treats!
Oct 9, 2017 7:07 am
NEW Limited Edition Rose Gold Lip Vault
Oct 8, 2017 9:12 am
NEW sweat-resistant, high performance makeup!
Oct 7, 2017 9:11 am
Must haves in rich reds and burnt oranges
Oct 6, 2017 7:06 am
50% OFF Beautifully Bare Matte Eyeshadow
Oct 5, 2017 6:05 pm
NEW fall beauty + FINAL HOURS free ship!
Oct 5, 2017 7:08 am
EXTENDED! Free shipping on all orders.
Oct 4, 2017 4:11 pm
It's here!! e.l.f. x Heart Defensor
Oct 4, 2017 7:08 am
Everything ships FREE! Today only.
Oct 3, 2017 9:11 am
Introducing e.l.f. ACTIVE
Oct 2, 2017 6:04 pm
Highlight and reflect in 7 stunning shades
Oct 2, 2017 7:07 am
Add a pop of pigment to those lids!
Oct 1, 2017 6:05 pm
NEW shades of Shadow Lock Eyelid Primer
Oct 1, 2017 9:08 am
Beauty sponge duos that do it all
Sep 30, 2017 6:05 pm
30% off bundles of best-sellers
Sep 30, 2017 9:11 am
For mess-free glitter application
Sep 29, 2017 7:06 am
This primer is like glue for your makeup
Sep 28, 2017 6:07 pm
These NEW eyeliners are only $1!
Sep 28, 2017 7:07 am
30% off best-selling Beauty Bundles
Sep 27, 2017 6:17 pm
Mask mapping with our NEW Bubble Masks
Sep 27, 2017 7:07 am
Newcomers that are shaking things up
Sep 26, 2017 6:09 pm
Treat yourself to new Fall lips
Sep 26, 2017 7:06 am
NEW Glitter Eyeliner
Sep 25, 2017 6:06 pm
SO. MUCH. GLITTER.
Sep 25, 2017 7:06 am
2 NEW shades to add to your collection
Sep 24, 2017 9:10 am
GLITTER GEL IS HERE!
Sep 23, 2017 6:08 pm
Your Favorite Fall Lips
Sep 23, 2017 9:11 am
The numbers don't lie!
Sep 22, 2017 7:08 am
NEW Mattifying Bubble Mask
Sep 21, 2017 6:07 pm
Color correcting champs
Sep 21, 2017 7:06 am
NEW! Charcoal Bubble Mask
Sep 20, 2017 6:08 pm
Want a FREE Smoky Eye Set?
Sep 20, 2017 7:07 am
NEW Beauty Shield Cosmetics
Sep 19, 2017 6:10 pm
Holiday Sneak Peek!
Sep 19, 2017 7:06 am
Day 19: Beauty Shield Powder #elfnewnew
Sep 18, 2017 7:06 am
#elfnewnew: Beauty Shield Lipstick
Sep 17, 2017 9:07 am
NEW Sponges to ❤️
Sep 16, 2017 9:08 am
NEW beauty. ALL under $5!
Sep 15, 2017 7:07 am
#fridayfaves: 50% OFF Mineral Pearls
Sep 14, 2017 6:08 pm
FINAL HOURS! Everything ships FREE.
Sep 14, 2017 7:07 am
NEW Tinted Lip Oils (and they ship FREE)
Sep 13, 2017 6:09 pm
All new arrivals ship FREE!
Sep 13, 2017 7:08 am
FREE SHIPPING + ALL 30 DAYS OF NEW NEW
Sep 12, 2017 7:07 am
FREE 3-Piece Sponge Set
Sep 11, 2017 6:10 pm
Slay the runway: looks from NYFW!
Sep 11, 2017 7:06 am
#elfnewnew: Bronzer (Day 11)
Sep 10, 2017 9:10 am
NEW 19-Piece Brush Set (Day 10)
Sep 9, 2017 4:03 pm
NYFW Exclusives: e.l.f. x Christian Siriano
Sep 9, 2017 9:10 am
Day 9: Liquid Matte Lipsticks (new shades!)
Sep 8, 2017 6:08 pm
See what launched this week!