May 23, 2018 7:01 am
Oh, it's real! 50% off starts now.
May 22, 2018 6:00 pm
Skin paradise is closer than you think
May 22, 2018 1:05 pm
Update to our Privacy Policy
May 21, 2018 6:00 pm
Your midday pick-me-up
May 21, 2018 7:00 am
Simply mauvelous
May 20, 2018 9:00 am
Open for Instant moisture & luminosity
May 19, 2018 6:00 pm
Are you part of the squad?
May 19, 2018 9:00 am
ACTIVE: stays put even when you don't
May 18, 2018 7:00 am
Highlight on the go
May 17, 2018 6:01 pm
Final hours: FREE SHIPPING!
May 17, 2018 7:02 am
Lucky shoppers only: FREE SHIPPING!
May 16, 2018 6:01 pm
Glowing skin isn't all highlighters...
May 16, 2018 7:01 am
To you, from us
May 15, 2018 7:00 am
Matte, natural, illuminating - a mist for every finish.
May 14, 2018 6:00 pm
The perfect summer lip
May 14, 2018 7:00 am
A must no matter where you're headed
May 13, 2018 6:20 pm
Ends soon: FREE 4-piece Pretty Pink Set
May 13, 2018 9:00 am
Last minute gift for mom? We got you!
May 12, 2018 6:00 pm
New arrivals, rave reviews
May 12, 2018 9:00 am
Brush up on your summer eye look
May 11, 2018 7:00 am
Summer must-have: SPF 50 Primer
May 10, 2018 6:00 pm
A primer and a mist, all in one!
May 10, 2018 7:00 am
NEW! Workout Ready Lip Tint
May 9, 2018 7:00 am
Say hello to our NEW Rose Gold Palette
May 8, 2018 7:00 am
Away we glow✨
May 7, 2018 6:00 pm
Final hours: everything ships FREE!
May 7, 2018 7:00 am
Today only: everything ships FREE!
May 6, 2018 10:36 am
Luminous skin is always right
May 5, 2018 6:00 pm
Soak up the sun☀️
May 5, 2018 7:00 am
Heat things up
May 4, 2018 7:00 am
You NEED to try this eyeshadow
May 3, 2018 6:00 pm
Set it and forget it
May 3, 2018 7:00 am
Bring the spa to her
May 2, 2018 6:00 pm
For a subtle glow or seen-from-space highlight
May 2, 2018 9:15 am
Just for you: FREE 4-piece set
May 1, 2018 6:00 pm
A second chance
May 1, 2018 7:00 am
All this, for $5 or less!
Apr 30, 2018 7:00 am
In case you missed it
Apr 29, 2018 7:00 pm
Make her day
Apr 29, 2018 9:00 am
We can't believe it either!
Apr 28, 2018 9:01 am
Almost over! Get a FREE 3-piece set.
Apr 27, 2018 7:00 am
"I'm sold on this for life"
Apr 26, 2018 6:01 pm
Supercharge your beauty
Apr 26, 2018 7:00 am
Cool down with this NEW express mask
Apr 25, 2018 6:30 pm
NEW! Antioxidant Booster Drops
Apr 25, 2018 7:00 am
Pack this on your next trip
Apr 24, 2018 7:00 am
Influencer approved ❤️
Apr 23, 2018 6:30 pm
Good for skin beauty.
Apr 23, 2018 7:00 am
More newness, more sheet masks!
Apr 22, 2018 6:00 pm
NEW gym-bag add.
Apr 22, 2018 9:00 am
NEW! A sheet mask the bubbles
Apr 21, 2018 9:00 am
Honest reviews, incredible palettes
Apr 20, 2018 7:01 am
We're blushing over this FREE set
Apr 19, 2018 6:00 pm
Festival hits, all $5 or less!
Apr 19, 2018 7:00 am
Prep, prime & protect: your Beauty Shield regimen
Apr 18, 2018 6:01 pm
Final hours! 50% off ends soon.
Apr 18, 2018 9:26 am
50% off ends tonight - shop to it!
Apr 17, 2018 6:00 pm
Top-rated and 50% off!
Apr 17, 2018 8:01 am
50% off, starts now!
Apr 16, 2018 7:00 am
Blush & bronzer that LASTS
Apr 15, 2018 9:00 am
NEW: Pore Refining Regimen Kit
Apr 14, 2018 6:50 pm
Rose. Gold. Everything.
Apr 14, 2018 9:00 am
We've got your festival makeup
Apr 13, 2018 7:00 am
Must-have: glitter eyeliner
Apr 12, 2018 6:00 pm
The bold and the beautiful
Apr 12, 2018 1:10 pm
Back in stock! e.l.f. x Alissa Ashley
Apr 11, 2018 6:01 pm
It's a surprise! FREE 3-piece Mystery Set.
Apr 11, 2018 7:00 am
Vitamin C Boost
Apr 10, 2018 7:00 am
Today's forecast: Waterproof makeup ☔
Apr 9, 2018 7:01 am
Find the right nude for your mood
Apr 8, 2018 9:01 am
Skincare and chill with our Bubble Masks
Apr 7, 2018 6:00 pm
Your festival survival guide
Apr 7, 2018 9:00 am
Protect your skin with Beauty Shield
Apr 6, 2018 7:01 am
Crowd pleaser = Pop of Glitter Gel
Apr 5, 2018 6:01 pm
Make the imperfect, perfect
Apr 5, 2018 7:02 am
Meet your matte
Apr 4, 2018 6:01 pm
Like surprises? Get a FREE Mystery Set!
Apr 4, 2018 7:00 am
Our top picks for festival-ready looks
Apr 3, 2018 7:00 am
These sold-out items are BACK!
Apr 2, 2018 6:00 pm
Final hours! Free shipping ends tonight.
Apr 2, 2018 7:02 am
Monday just got a lot better: FREE SHIPPING!
Apr 1, 2018 6:00 pm
All this, just $20! (Plus, everything ships free)
Apr 1, 2018 9:00 am
This is not a joke!
Mar 31, 2018 6:01 pm
FREE 3-piece Spring Break Set
Mar 31, 2018 9:01 am
Eye-conic liners that add a little shimmer
Mar 30, 2018 7:00 am
Friday Fave: Daily Brush Cleaner
Mar 29, 2018 7:01 am
Spring must-haves
Mar 28, 2018 6:00 pm
Flawless Finish Foundation is back!
Mar 28, 2018 7:01 am
Top-rated, by YOU!
Mar 27, 2018 6:01 pm
Last Chance! Free 4-piece Best-sellers Set.
Mar 27, 2018 7:00 am
Rose gold metallics (for less than $5!)
Mar 26, 2018 7:00 am
Trending at e.l.f. (all for $5 or LESS)
Mar 25, 2018 6:00 pm
Precise application? Try this brush!
Mar 25, 2018 9:00 am
Best-seller alert: Mineral Infused Primer
Mar 24, 2018 6:00 pm
This is your last chance!
Mar 24, 2018 9:01 am
This is an ASAP situation: Spring sale ends tonight!
Mar 23, 2018 7:00 am
Because it's Spring
Mar 22, 2018 6:00 pm
Be ready for anything, anytime
Mar 22, 2018 7:00 am
New season = new arrivals
Mar 21, 2018 6:31 pm
Can't get enough of this simple yet edgy look!
Mar 21, 2018 7:00 am
Over 100 items on SALE now!
Mar 20, 2018 6:00 pm
A tone correcting combo
Mar 20, 2018 7:00 am
Back in stock: Flawless Finish Foundation
Mar 19, 2018 6:00 pm
You can be the makeup artist!
Mar 19, 2018 7:00 am
all. glitter. everything.
Mar 18, 2018 6:00 pm
Master your next eye look
Mar 18, 2018 9:00 am
Spring sale: NEW items added!
Mar 17, 2018 6:00 pm
Want the ultimate matte finish?
Mar 17, 2018 9:00 am
Most loved liners
Mar 16, 2018 7:00 am
Over 2,000 reviews! See what all the love is about.
Mar 15, 2018 6:00 pm
Gym bag essential (and it's new!)
Mar 15, 2018 7:00 am
Your NEW go to: Monochromatic Multi Stick
Mar 14, 2018 7:00 am
Free Mystery Gift (Plus, sale!)
Mar 13, 2018 6:01 pm
We're having a monochromatic moment (for $6 or less)
Mar 13, 2018 7:00 am
Let us thank you | You're getting THIS limited time offer
Mar 12, 2018 6:00 pm
Instantly brighten your under eye
Mar 12, 2018 7:00 am
Get that hour back
Mar 11, 2018 6:00 pm
Shop this collection before it's gone!
Mar 11, 2018 9:00 am
Surprise! Spring sale is here.
Mar 10, 2018 6:00 pm
Hints of green: we love this duo!