Sep 17, 2019 11:02 am
Exclusive Access
Sep 16, 2019 12:02 pm
The Holiday Edit
Sep 12, 2019 9:01 am
See What Appears
Sep 9, 2019 3:01 pm
Lip Gloss That Defies the Rules
Sep 5, 2019 7:01 pm
High Impact, Sparkling Eyes
Aug 30, 2019 9:01 am
From Us to You
Aug 27, 2019 9:01 pm
Longwearing Summer Essentials
Aug 23, 2019 9:02 am
A New Way to Blush
Aug 21, 2019 11:01 pm
Effortless Beauty
Aug 15, 2019 3:03 pm
Join the Movement
Aug 14, 2019 6:04 pm
Coming Soon
Aug 13, 2019 9:08 am
Your Custom Collection
Aug 10, 2019 9:06 am
Sun-Kissed Radiance
Aug 9, 2019 7:01 pm
Get Involved
Aug 5, 2019 9:00 am
Instant Lash Lift
Aug 1, 2019 12:06 pm
Shop New Shades
Jul 29, 2019 12:05 pm
Happy National Lipstick Day!
Jul 25, 2019 1:01 pm
Define Your Brow
Jul 24, 2019 9:00 am
Exclusive Event: The Unrestricted Brow
Jul 23, 2019 12:02 pm
A Gift for National Lipstick Day
Jul 21, 2019 12:02 pm
Enjoy Free Shipping on our Bestselling Mascara
Jul 20, 2019 5:33 am
Did you see something you liked?
Jul 19, 2019 9:05 am
Travel-Ready Beauty
Jul 16, 2019 1:15 pm
Fall's New Favorites
Jul 11, 2019 12:06 pm
Find Your Arch
Jul 9, 2019 1:05 pm
It’s Here: NEW Arch Brow Micro Sculpting Pencil
Jul 5, 2019 2:03 pm
NEW Arch Brow is (Almost) Here
Jul 1, 2019 12:05 pm
Something New is Coming to the Arch Brow Collection
Jun 24, 2019 12:05 pm
Sculpt Your Brow
Jun 21, 2019 12:06 pm
The Official Start of Summer
Jun 18, 2019 12:04 pm
Two Ways to Work Your Brow
Jun 13, 2019 3:02 pm
Bronzed and radiant
Jun 10, 2019 12:06 pm
Our Bestselling Product
Jun 5, 2019 12:06 pm
Impossibly Smooth Skin
Jun 3, 2019 12:04 pm
The Reviews Are In: It's Unreal
May 30, 2019 1:03 pm
See the Light
May 28, 2019 1:03 pm
A Gift, Just Because
May 22, 2019 5:03 pm
A Touch of Glow
May 17, 2019 12:03 pm
Your Most Precise Line Yet
May 14, 2019 12:04 pm
Our signature red, now in a supernatural finish
May 9, 2019 3:02 pm
4 Splashes of Luminous Color
May 6, 2019 2:45 pm
While Supplies Last: Gift With Purchase Inside
May 3, 2019 9:31 am
We have something for Mom.
May 1, 2019 3:02 pm
One swipe for Unreal lips
Apr 23, 2019 11:11 am
It’s here! A Supernatural Arrival.
Apr 22, 2019 1:15 pm
New, unfathomable shine is coming soon
Apr 19, 2019 12:04 pm
Enjoy Complimentary Shipping on Scattered Light
Apr 18, 2019 1:03 pm
A supernatural sighting.
Apr 10, 2019 3:01 pm
Back in Stock: Illusion™ Hyaluronic Skin Tint
Apr 8, 2019 2:02 pm
Complexion perfection in 3 products.
Apr 1, 2019 5:01 pm
Join the Movement
Mar 28, 2019 12:03 pm
Meet the Minis
Mar 26, 2019 5:01 pm
Skin Perfection
Mar 8, 2019 1:03 pm
Your Best Light
Mar 4, 2019 12:02 pm
Extreme Lashes in a Single Stroke
Feb 26, 2019 5:00 pm
For You: Complimentary Shipping on Lip Oils
Feb 24, 2019 12:01 pm
The best of the best
Feb 21, 2019 6:02 pm
Scattered Light is Back in Stock
Feb 19, 2019 12:04 pm
The wait is over: The Custom Ambient Lighting Palette is back
Feb 15, 2019 12:03 pm
"Perfection in a bottle."
Feb 6, 2019 6:01 pm
The Valentine’s Day Exclusive: Confession Refillable Lipstick Set
Feb 5, 2019 3:45 pm
We have something for you.
Feb 4, 2019 9:03 am
Discover the Spring 2019 Collection
Feb 1, 2019 12:03 pm
Our Valentine’s Confession
Jan 29, 2019 9:07 am
Enjoy Free Shipping with your Lip Oil Purchase
Jan 28, 2019 6:02 pm
Second-Skin Formula, Customizable Coverage
Jan 24, 2019 12:03 pm
Get It First: Vanish™ Seamless Finish Liquid Foundation
Jan 22, 2019 6:01 pm
Seamless Full Coverage Foundation in an Instant
Jan 17, 2019 12:05 pm
Are you ready? The New Vanish is Coming Soon
Jan 15, 2019 6:02 pm
VANISH | Join the Waitlist
Jan 8, 2019 12:04 pm
Introducing New Shades of Nº 28™ Lip Treatment Oil
Jan 7, 2019 4:00 pm
Get It First: New Shades of Nº 28™ Lip Treatment Oil
Jan 2, 2019 9:03 am
One Swipe for Lustrous Skin
Dec 27, 2018 12:02 pm
From Subtle to Dramatic Eyes
Dec 24, 2018 12:03 pm
#InstaGiftGuide’s Must-Have Palette
Dec 21, 2018 6:01 pm
Holiday Beauty to Go
Dec 19, 2018 6:04 pm
Back In Stock: Ambient® Lighting Palette
Dec 14, 2018 10:14 am
Gift or Keep: Ambient® Lighting Blush
Dec 12, 2018 6:09 pm
Give the Gift of Gold
Dec 10, 2018 6:05 pm
Holiday Exclusive | Shop the Limited Edition Collection
Dec 4, 2018 3:31 pm
Back In Stock: Bestselling Confession Lipstick Shades
Nov 29, 2018 9:08 am
Back In Stock: Ambient® Lighting Edit - Volume 4
Nov 27, 2018 12:02 pm
Extended Hours: last day to get $50 off
Nov 26, 2018 7:05 am
Final Hours: Shop the Hourglass Holiday Event
Nov 25, 2018 9:02 am
Shop our Holiday Event to get $50 off
Nov 23, 2018 6:46 am
The First-Ever Hourglass Holiday Event Starts Now
Nov 20, 2018 7:05 am
One Day Only: Your Exclusive $30 Offer
Nov 19, 2018 9:05 am
Starting this Friday: The First-Ever Hourglass Holiday Event
Nov 16, 2018 7:30 pm
The red lipstick voted best by Allure
Nov 13, 2018 9:06 am
Back In Stock: Scattered Light Glitter Eyeshadow
Nov 8, 2018 9:03 am
Explore our vegan bestsellers
Nov 5, 2018 6:15 pm
Introducing The Hourglass Sweatshirt
Nov 1, 2018 10:06 am
Celebrate World Vegan Month
Oct 29, 2018 6:03 pm
Get it here: Ambient® Lighting Edit Unlocked
Oct 26, 2018 4:04 pm
Back in stock: Graphik Eyeshadow Palette
Oct 24, 2018 4:02 pm
Our latest in radiant perfection
Oct 18, 2018 11:04 am
The latest reviews on our cult-favorite
Oct 16, 2018 9:30 pm
How to use: Ambient® Lighting Edit Volume 4
Oct 11, 2018 3:02 pm
Which GIRL are you?
Oct 9, 2018 4:01 pm
This Just In: New Holiday 2018 Collection
Oct 8, 2018 12:01 pm
Introducing Ambient Lighting Edit Volume 4 (+ 3 Complimentary Deluxe Samples)
Oct 5, 2018 3:05 pm
Something new for fall
Oct 3, 2018 12:15 pm
Join the Waitlist: Ambient Lighting Edit - Volume 4
Oct 1, 2018 12:04 pm
Holiday Exclusive: The Ultimate Luxury Lipstick
Sep 26, 2018 5:01 pm
Join the Waitlist: Exclusive Holiday Preview
Sep 24, 2018 1:02 pm
The Gold Standard
Sep 21, 2018 2:00 pm
How to Use our Bestselling Palette
Sep 20, 2018 7:00 pm
Minimal Makeup, Maximum Impact
Sep 13, 2018 11:02 am
Introducing Ambient® Lighting Edit - Unlocked
Sep 7, 2018 2:05 pm
Airbrushed, Luminous Skin Without the Flashback
Sep 5, 2018 12:07 pm
Join the Waitlist: Ambient® Lighting Edit - Unlocked
Aug 31, 2018 3:02 pm
Luxury Innovation Meets Purpose
Aug 28, 2018 3:01 pm
"Lash Lift in a Tube" – Allure
Aug 26, 2018 10:01 am
A Makeup Bag that Gives Back
Aug 21, 2018 3:02 pm
Complexion Comes First
Aug 17, 2018 12:05 pm
New Arrivals: Mini Must-Haves
Aug 14, 2018 3:05 pm
Our Top 5 Summer Bestsellers
Aug 7, 2018 2:02 pm
The Miracle Foundation for Oily Skin
Aug 3, 2018 2:01 pm
Get It Here: Scattered Light Glitter Eyeshadow
Aug 2, 2018 12:03 pm
Amp Up Your Summer Glow