Aug 22, 2019 8:00 am
Long weekend plans: SWIM
Aug 19, 2019 6:00 pm
The Monday Edit: Mellow Gold
Aug 17, 2019 11:30 am
Who says diamonds are a girl's best friend?
Aug 15, 2019 11:30 am
Perfect bralettes for your summer vibe
Aug 12, 2019 12:00 pm
Next best thing to being naked
Aug 9, 2019 11:30 am
An E-L cup secret weapon
Aug 7, 2019 8:00 am
Who says Basic can't be Beautiful?
Aug 5, 2019 8:00 am
Summer silks you’ll live in
Aug 3, 2019 10:00 am
Cotton recommended
Jul 31, 2019 8:00 am
Black & White
Jul 27, 2019 11:00 am
Meet Crave: understated vibes for undercover lovers
Jul 25, 2019 8:00 am
New summer stunners from Else
Jul 24, 2019 8:00 am
Just dropped: The Great Eros
Jul 22, 2019 6:00 pm
The Monday Edit: Castamira Swim
Jul 21, 2019 10:00 am
Your extra 25% OFF sale ENDS tonight!
Jul 20, 2019 6:00 pm
EXTRA 25% OFF SALE, just for you
Jul 20, 2019 11:00 am
Meet Lelo: objects of desire
Jul 20, 2019 8:00 am
EXTRA 25% OFF SALE (just for you)
Jul 19, 2019 12:00 pm
New hue, who dis?
Jul 19, 2019 8:00 am
Weekend plans, 25% Off
Jul 18, 2019 6:00 pm
Bordelle has done it again
Jul 14, 2019 10:00 am
Extra 25% OFF SALE ON SALE IS HERE!
Jul 12, 2019 8:00 am
Meet Je Joue: elegant yet exhilarating, small yet mighty
Jul 10, 2019 6:00 pm
Meet Dame: Innovative, intuitive pleasure tools from Brooklyn
Jul 9, 2019 6:00 pm
Orange crush
Jul 8, 2019 8:00 pm
Introducing Sexual Wellness: toys, tools, and sensual aids
Jul 7, 2019 12:00 pm
NEW Swim from Onia x WeWoreWhat
Jul 3, 2019 12:01 pm
A star is born...
Jul 1, 2019 12:00 pm
Journelle Collection Romy in ULTRAVIOLET
Jun 29, 2019 10:02 am
15% Off the 🌈
Jun 27, 2019 8:02 am
Celebrate Pride with 15% OFF 🌈
Jun 26, 2019 8:01 am
Meet Journelle Karina
Jun 24, 2019 12:00 pm
The Monday Edit: Katherine Hamilton
Jun 23, 2019 12:00 pm
Strapless, backless, braless (!)
Jun 21, 2019 12:00 pm
Lonely's new double straps are to die for
Jun 19, 2019 12:00 pm
Sunglasses required 🕶
Jun 17, 2019 12:00 pm
NEW from Coco de Mer
Jun 16, 2019 8:00 am
SALE ends in stores TODAY
Jun 15, 2019 8:01 am
NEW DESIGNER ALERT! Jason Wu
Jun 13, 2019 12:00 pm
Neutral goes nautical
Jun 12, 2019 8:02 am
The hardest working bra in show business
Jun 10, 2019 10:00 am
The Monday Edit: Cool cotton
Jun 9, 2019 6:01 pm
NEW summer bridal, simply stunning
Jun 7, 2019 2:00 pm
Deeper discounts start...NOW
Jun 3, 2019 8:00 pm
SUMMER LOUNGE SALE
Jun 2, 2019 4:01 pm
Poolside vibes, seaside feels
Jun 1, 2019 12:00 pm
These brands almost never go on sale
May 31, 2019 6:00 pm
NEW swim from Onia, Pilyq, and Solid & Striped
May 29, 2019 12:01 pm
👩‍🔬BOOB SCIENCE: Bralette Sizing demystified
May 27, 2019 10:00 am
SALE SALE SALE
May 26, 2019 12:01 pm
Social Sunday: The Instagram Edit
May 24, 2019 8:01 am
SPF✔️ Beach Read✔️ Sunnies✔️
May 22, 2019 8:02 am
Weekend forecast: wireless
May 20, 2019 12:00 pm
The Monday SALE Edit
May 15, 2019 6:00 pm
Looking for the perfect bridal garter?
May 13, 2019 7:00 pm
The Monday Edit
May 12, 2019 11:02 am
WHO SAYS motherhood has to look a certain way?
May 10, 2019 12:00 pm
Mama don't need flowers
May 9, 2019 12:01 pm
7 *nearly* naked shades
May 8, 2019 6:01 pm
A veil for your 🍑
May 6, 2019 12:00 pm
Mother's Day: handled
May 5, 2019 11:00 am
🍋Squeeeeeeze the most out of the weekend
May 3, 2019 6:00 pm
*cue sexy burlesque music*
May 1, 2019 12:01 pm
Two new hues, just in time for May
Apr 29, 2019 6:00 pm
The Monday Edit
Apr 28, 2019 12:00 pm
Showers AND Flowers
Apr 27, 2019 3:00 pm
Breakfast in bed? Yes, please.
Apr 26, 2019 8:00 am
Bras are like lipsticks...
Apr 24, 2019 6:00 pm
Spring's OOTD
Apr 24, 2019 12:00 pm
Don't forget...our Bridal Bash is TOMORROW
Apr 22, 2019 8:00 am
From first look to last dance...
Apr 21, 2019 12:00 pm
Join Journelle & our favorite wedding vendors
Apr 21, 2019 10:00 am
Tick Tock, 25% Off ends tonight
Apr 20, 2019 10:00 am
YOUR 25% OFF...EXTENDED!
Apr 19, 2019 8:00 am
Friends & Family Sale ENDS tonight!
Apr 18, 2019 8:00 am
Don't miss out...
Apr 17, 2019 12:00 pm
It's a mood.
Apr 15, 2019 8:00 am
25% OFF new Simone Perele
Apr 12, 2019 12:00 pm
25% Off New Swim
Apr 11, 2019 7:00 pm
Join Journelle & our favorite wedding vendors
Apr 10, 2019 12:01 pm
25% off splurge-worthy lounge
Apr 8, 2019 5:30 pm
LUST LIST: Friends & Family Sale
Apr 5, 2019 7:00 am
Psssst... 25% OFF for our nearest + dearest
Apr 4, 2019 8:00 pm
25% OFF Friends & Family sale starts NOW!
Apr 3, 2019 6:01 pm
Our Top 10 barely-there bottoms
Apr 1, 2019 12:00 pm
WHO SAYS power can't be pretty?
Mar 31, 2019 12:00 pm
WHO SAYS support can't be stunning?
Mar 30, 2019 12:00 pm
WHO SAYS basics can't be beautiful?
Mar 29, 2019 8:00 am
WHO SAYS one brand fits all?
Mar 28, 2019 7:00 pm
WHO SAYS they know what's best for you?
Mar 28, 2019 8:30 am
Introducing "WHO SAYS?"
Mar 27, 2019 6:00 pm
A sneak peek of something big...
Mar 24, 2019 12:00 pm
Comfortable in your Skin
Mar 22, 2019 6:00 pm
Cosabella doesn't throw shade, it matches it
Mar 20, 2019 6:01 pm
Put the lust in wanderlust
Mar 18, 2019 8:00 am
Work it.
Mar 17, 2019 12:00 pm
LAST CHANCE for 80% OFF!
Mar 16, 2019 9:00 am
Take 80% Off to support "Free The Girls"
Mar 15, 2019 7:00 am
SPRING CLEANING! SAMPLE SALE PRICES! 80% Off select bras online, 25% Off ALL BRAS in-store!
Mar 13, 2019 12:00 pm
Feeeeeeeeeeelings
Mar 11, 2019 8:00 am
Monday Mood 💙
Mar 10, 2019 12:00 pm
New month, NEW designers!
Mar 8, 2019 12:00 pm
Because this 💪is the Rosie The Riveter Emoji
Mar 6, 2019 8:00 am
Back to Basics: Bralettes
Mar 5, 2019 8:00 pm
Back to Basics: Contour vs. Non-Contour
Mar 4, 2019 12:00 pm
Beyond Black + White
Mar 3, 2019 5:00 pm
Your EXTRA 30% Off ends TONIGHT
Mar 3, 2019 10:00 am
Your EXTRA 30% Off ends TONIGHT
Mar 2, 2019 4:00 pm
Saturday Night (Sale) FEVER
Mar 2, 2019 10:00 am
Keeping it 💯 Silk
Mar 1, 2019 8:00 am
Meet Journelle Loulou
Feb 28, 2019 8:00 pm
SALE ON SALE- Extra 30% Off
Feb 28, 2019 7:00 am
SALE ON SALE- Extra 30% Off
Feb 26, 2019 8:00 am
Size matters. Shape matters more.
Feb 25, 2019 12:00 pm
Everyday favorites for A cups
Feb 24, 2019 1:00 pm
To 🍑 her own...
Feb 22, 2019 6:01 pm
Back to Basics: Lounge Out
Feb 21, 2019 12:00 pm
Simone Perele gets Back To Basics
Feb 20, 2019 6:00 pm
NEW Natori Styles!
Feb 19, 2019 8:00 am
Back to Basics: Impeccably fit, exquisitely gorgeous