Oct 17, 2018 1:24 pm
healthier hair in harsher weather. HERE'S HOW👉
Oct 16, 2018 10:08 am
FREE Full Size Dry Volume Blast
Oct 15, 2018 10:12 am
FREE Full Size Dry Volume Blast
Oct 14, 2018 10:42 am
Last day to get your FREE In-Shower Styler.
Oct 12, 2018 10:43 am
A time-saving styler, YOURS FREE
Oct 11, 2018 11:08 am
Body Builder Reviews are In: 😍😍😍
Oct 10, 2018 11:47 am
FREE 4-piece volume set
Oct 8, 2018 10:05 am
LAST DAY to get a FREE Restore trio set
Oct 7, 2018 10:03 am
Free Restore trio set, just two days left.
Oct 6, 2018 10:05 am
Fall Prep: FREE Restore Trio Set
Oct 5, 2018 9:49 am
name a more iconic, FREE trio...
Oct 4, 2018 10:04 am
Dry Shampoo technology that actually cleans hair
Oct 2, 2018 10:34 am
162🏆(and counting). Shop the winning team.
Sep 30, 2018 9:27 am
Free Gift: Get volume that outlasts your TSA wait time
Sep 28, 2018 10:08 am
3 DAYS ONLY: Travel in style with this FREE GIFT.
Sep 27, 2018 2:08 pm
OVERNIGHT SUCCESS
Sep 25, 2018 12:18 pm
Spend $45 get nearly $40 worth of FREE RESTORE GIFTS
Sep 23, 2018 10:04 am
🎉This celebration offer e n d s. t o d a y. 🎉
Sep 22, 2018 10:05 am
2 award winners. 1 is free. OFFER ENDS TOMORROW. 
Sep 21, 2018 10:12 am
Get 2 Allure award winners for the price of 1.
Sep 20, 2018 11:36 am
These 2 were just named at the Best of Beauty Awards
Sep 19, 2018 10:18 am
LESS THAN 24HRS TO ENTER OUR GIVEAWAY.
Sep 18, 2018 12:54 pm
Fall’s coming: Realign. Renew. RESTORE.
Sep 16, 2018 9:15 am
Last Chance! FREE Full Size Dry Shampoo
Sep 15, 2018 9:05 am
FREE Full Size Dry Shampoo
Sep 13, 2018 11:39 am
Smarter haircare starts here
Sep 11, 2018 10:07 am
Perfect hair days start here 
Sep 10, 2018 2:01 pm
Finally, a hairspray that understands your style(s).
Sep 9, 2018 10:40 am
Don't let the ⏰ strike midnight on your free gifts!
Sep 8, 2018 12:53 pm
Tomorrow! Tomorrow! Your free gifts will be gone tomorrow!
Sep 7, 2018 10:09 am
This weekend: free travel sizes
Sep 6, 2018 11:18 am
Your chance to win free stuff from Living Proof + Dermalogica + Lunya
Sep 4, 2018 11:05 am
NEW! MAKE ROOM FOR BODY BUILDER
Aug 29, 2018 10:08 am
Step out of the 🚿 with your hair already done
Aug 28, 2018 10:07 am
In case you missed it: new + improved
Aug 24, 2018 11:09 am
Now Live: Our new + improved site!
Aug 18, 2018 9:04 am
Ends Today: 6 Perfect hair Day™ favorites for free with orders $39+
Aug 16, 2018 9:06 am
It’s August. It’s Humid. It’s a 24hr Giveaway. 
Aug 15, 2018 10:18 am
Perfect Hair Days Start Here
Aug 14, 2018 10:07 am
How to pack the perfect beach bag 
Aug 13, 2018 9:14 am
🚫 No frizz allowed 🚫
Aug 10, 2018 9:06 am
Make some waves this weekend
Aug 8, 2018 11:10 am
Allure-approved stylers
Aug 5, 2018 10:03 am
Last Chance! Free No Frizz Ends Today
Aug 4, 2018 11:04 am
Temperatures UP ⬆ Frizz DOWN ⬇
Aug 2, 2018 12:05 pm
treat yourself to a transformation on the go
Aug 1, 2018 9:06 am
Instant, FULL on results
Jul 30, 2018 10:06 am
Get your mornings back with no-fuss stylers
Jul 29, 2018 9:50 am
Free samples are adding up
Jul 27, 2018 12:08 pm
If we could only pick 5…
Jul 25, 2018 9:05 am
Free for you: Get the #1 Dry Shampoo on us. 💁
Jul 24, 2018 10:06 am
Merch alert 🚨 FREE pool float!
Jul 23, 2018 9:29 am
Can we float this by you?
Jul 22, 2018 9:05 am
Wash those Sunday scaries out of your hair
Jul 20, 2018 10:27 am
Save time! Start styling in the shower 🚿
Jul 17, 2018 10:19 am
What does 92% less frizz look like?
Jul 15, 2018 4:47 pm
Last chance! Free No Frizz ends today
Jul 14, 2018 9:05 am
☀ Our summer motto
Jul 12, 2018 10:09 am
Go ahead, skip a wash
Jul 10, 2018 11:12 am
This week's offer is a summer hair savior
Jul 9, 2018 1:23 pm
Here's what we've been up to
Jul 8, 2018 10:05 am
Last Chance: 5 Piece Styling Set with $39+ Purchase
Jul 7, 2018 10:05 am
Smarter haircare starts here ➡
Jul 6, 2018 9:54 am
Inside: Our Favorite Summer Style, 2 Ways
Jul 5, 2018 11:22 am
✈ Checking in?
Jul 4, 2018 10:07 am
Celebrate Freedom from Bad Hair Days
Jul 3, 2018 11:30 am
The ultimate frizz-fighting regimen
Jul 2, 2018 11:51 am
Allure readers named these 2 best in class...
Jul 1, 2018 10:04 am
Last chance: custom travel kits for only $33
Jun 30, 2018 10:05 am
Put this on your packing list
Jun 29, 2018 10:09 am
Travel sizes are ready for takeoff
Jun 28, 2018 10:44 am
5 Ways to Treat Your Hair Right
Jun 27, 2018 10:08 am
Great hair you can take anywhere
Jun 26, 2018 10:08 am
🚫 No frizz allowed 🚫
Jun 25, 2018 10:06 am
Don't leave home without us
Jun 24, 2018 10:05 am
10 free samples to try
Jun 23, 2018 10:06 am
Last Chance: Free Full-Size Product
Jun 22, 2018 10:07 am
Free full-size Restore Perfecting Spray 
Jun 21, 2018 10:09 am
We're feeling EXTRA generous today
Jun 20, 2018 10:08 am
Give Your Hair Some TLC (for Free)
Jun 19, 2018 10:08 am
Free: 1 Travel Size, 2 Minis & TONS of Samples
Jun 18, 2018 10:05 am
Hydrate, repair, repeat
Jun 17, 2018 10:04 am
5 stars for Instant De-Frizzer
Jun 16, 2018 10:05 am
Believe the Hype
Jun 15, 2018 10:08 am
Merch Alert 🚨 Free Bag with Jumbos
Jun 14, 2018 10:09 am
4 Steps to Full Hair
Jun 13, 2018 10:06 am
Hair Goals: Fullness, Volume & Texture
Jun 12, 2018 10:19 am
Try Full for FREE
Jun 11, 2018 11:56 am
Find Out What's FREE This Week 
Jun 10, 2018 10:04 am
Pick a FREE travel set when you spend $39+ ✈
Jun 9, 2018 10:06 am
Wedding Season Calls for an Updo (Plus choose your free gifts)
Jun 8, 2018 10:07 am
You choose! Pick a travel set when you spend $39+
Jun 7, 2018 10:14 am
Going...Going...Almost Gone
Jun 6, 2018 10:08 am
Major frizz? Not with these minis
Jun 5, 2018 9:28 am
Try No Frizz for Free
Jun 4, 2018 9:06 am
No Frizz, No Matter Your Hair Type
Jun 3, 2018 9:04 am
Ends today: Try our new kit for FREE
Jun 2, 2018 9:05 am
Get Up to 9 Gifts with Purchase
Jun 1, 2018 10:51 am
Try Our New Kit for FREE
May 31, 2018 9:51 am
The Most Voluminous Hair (Plus Free 5-piece No Frizz Set & Free Shipping)
May 30, 2018 10:23 am
Polished Blowouts 👩 (Plus Free 5-piece No Frizz Set & Free Shipping)
May 29, 2018 11:47 am
Quick easy stylers 👧 (Plus Free 6-piece No Frizz Set & Free Shipping)
May 28, 2018 10:07 am
Try One of Our Award Winners 🏆 (Plus Free 6-piece No Frizz Set & Free Shipping)
May 27, 2018 10:06 am
Conquer Frizz (Plus 6 Free Skin & Hair Treatments)
May 26, 2018 10:04 am
In Case You Missed It... (Plus 6 Free Skin & Hair Treatments)
May 25, 2018 10:10 am
Waves We Love 💕 (Plus 6 Free Skin & Hair Treatments)
May 24, 2018 10:23 am
Your Healthiest Hair 👌 (Plus 6 Free Skin & Hair Treatments)
May 23, 2018 12:11 pm
6 FREE Skin & Hair Treatments! 😍
May 23, 2018 10:10 am
WIN a year’s supply of dry shampoo
May 22, 2018 10:12 am
Quick easy stylers (Plus 6 Free Skin & Hair Treatments)
May 20, 2018 10:09 am
Last Chance! Free Travel Size With Full Size Purchase (Plus Free Shipping)
May 19, 2018 10:08 am
Don't Miss Out! Free Travel Size With Full Size Purchase (Plus Free Shipping)
May 18, 2018 9:21 am
This Weekend Only: Free Travel Size With Full Size Purchase (Plus Free Shipping)
May 17, 2018 12:28 pm
Get FREE Travel Size When You Buy the Full Size! (Plus Free Shipping)
May 16, 2018 11:45 am
FREE Travel Size With Full Size Purchase (Plus Free Shipping)
May 14, 2018 9:22 am
Introducing No Frizz Instant De-Frizzer
May 11, 2018 9:04 am
TODAY ONLY: Free Full Size Dry Shampoo
May 10, 2018 11:41 am
Transform Your Frizzy Hair (Plus Free 6-piece No Frizz Set & Free Shipping)
May 8, 2018 12:11 pm
Perfect Hair Days Start Here 😍 (Plus Free 6-piece No Frizz Set & Free Shipping)
May 3, 2018 11:10 am
2nd day hair stylers (Plus 6 Free Skin & Hair Treatments)