Aug 20, 2019 6:16 pm
Lemonade Sale - Today Only! 🍋
Aug 16, 2019 5:02 pm
Our New Lip Collab Is So Pretty You’ll Frame It.
Jul 29, 2019 12:03 pm
Mwah! It’s #NationalLipstickDay!
Jul 23, 2019 3:03 pm
Say ‘YES!’ to These Romantic Wedding Looks
Jul 15, 2019 12:04 pm
Hey Glow-Getter! Your Prime Day Exclusive Is Here
Jun 28, 2019 4:10 pm
Your #DreamUrbanWeekend Awaits 🏙️
Jun 13, 2019 3:04 pm
NEW Dream Urban Cover Foundation!
May 29, 2019 12:02 pm
Naturally-Flushed Makeup Look
May 25, 2019 12:04 pm
Hurry! They're Going ⚡ Fast! Limited-Edition Beauty Bundles 💝
May 10, 2019 12:06 pm
🚚 Makeup Delivered Really Fast! 💄📦
May 8, 2019 3:25 pm
Makeup Looks From Fashion’s Biggest Night!
Apr 25, 2019 3:02 pm
Makeup Like This Season 3 is Finally Here! 🙌 📺 🙌
Apr 19, 2019 4:41 pm
🔥 💜 Festival Look You Have to Try! 🦄 🌇
Apr 13, 2019 2:40 pm
Perfectly Kissable Lips All Day, All Night!
Apr 9, 2019 1:02 pm
Reveal Layers of Lashes- Babelline Approved ✅
Apr 5, 2019 5:04 pm
Your New Spring Regimen: 💐 Find Your FIT 😍
Mar 25, 2019 12:02 pm
🔥 Sultry Eyes to Amp Up Any Look 🔥
Mar 23, 2019 12:01 pm
💋 Glossy vs. Matte? Your Perfect Pink Pout Is Inside! 💋
Mar 19, 2019 12:10 pm
PUMA X MAYBELLINE collection is now in Ulta stores!
Mar 14, 2019 12:02 pm
🍀 Lucky You! 🍀 St. Patrick's Day Looks You'll Love 💚
Mar 11, 2019 12:01 pm
City Bronzer & Contour Powder - Babelline Approved ✅
Mar 8, 2019 12:09 pm
Enter Our PUMA Sweepstakes Today!
Mar 7, 2019 12:01 pm
Have you tried these NYFW looks yet?
Mar 5, 2019 12:01 pm
🔑 Early Access: Test Our NEW Foundation Finder
Mar 2, 2019 12:02 pm
🚕 Catch Our All NEW YouTube Series!
Mar 1, 2019 12:01 pm
Foundations You Can't Help But Love ♥️
Feb 19, 2019 12:01 pm
💝 20% Off Mascara – National Lash Day Exclusive!
Feb 9, 2019 12:01 pm
This Valentine’s Day Makeup Look Will Have You Like 😍!
Feb 8, 2019 3:01 pm
✨ NEW DROP ✨ Limited Edition Streetwear-Inspired Collection!
Feb 1, 2019 12:02 pm
💄 Lipstick That's as Bold & Iconic as NYC
Jan 29, 2019 12:01 pm
Beauty Freebies You’ll ❤️ – Exclusive Ulta Gift With Purchase!
Jan 24, 2019 12:01 pm
NEW 36-Hour Tattoo Intensity Gel Eyeliner.
Jan 19, 2019 12:03 pm
Take The ‘Brow’ Out Of ‘Browsing’!
Jan 18, 2019 12:06 pm
NEW Collab Alert 🚨 Puma x Maybelline Makeup Collection!
Jan 12, 2019 12:01 pm
NEW Product Launches That Are Out Of This 🌎 Amazing ✨
Jan 11, 2019 12:14 pm
A Dream ✨ Foundation For Dry, Winter Skin
Jan 4, 2019 12:01 pm
NEW Lipstick Shade Collection Made For All Complexions!
Dec 28, 2018 12:01 pm
Be A Total Smoke Show In This Trending Silver Smokey Eye Look!
Dec 19, 2018 1:24 pm
Our 👀 Are Set On This NEW Holiday Gift Set!
Dec 12, 2018 12:05 pm
Get Your Holiday Cheer Here! 💄 Gift Set Giveaway!
Dec 9, 2018 12:01 pm
Be A Hit This Holiday In These Trending Makeup Looks!
Nov 28, 2018 12:44 pm
Shopping Bags 😍. Under Eye Bags 😩.
Nov 26, 2018 9:05 am
We Can't Even…These Cyber Monday Deals Are TOO GOOD!
Nov 23, 2018 9:05 am
Up To 55% Off Maybelline Makeup Products!
Nov 21, 2018 11:05 am
Our Guide To The Best Black Friday (Makeup) Finds!
Nov 20, 2018 3:22 pm
Cherry 🍒 Makeup & More Fall Favorites…
Nov 19, 2018 6:57 pm
Introducing A NEW Generation Of Mascara ✨
Nov 18, 2018 12:01 pm
Find Your Foundation Match Today!
Nov 15, 2018 5:05 pm
Gift A Winner – Shop Allure’s Best of Beauty 2018
Oct 31, 2018 3:03 pm
Introducing Maybelline x Nikkie Tutorials' NEW Master Chrome Highlighter
Oct 31, 2018 9:01 am
Boo 👻! Our Halloween Instant Win Ends Soon…
Oct 19, 2018 5:01 pm
These Halloween Looks SLAY…
Oct 13, 2018 2:33 pm
Introducing Shine Compulsion Lipstick’s Newest Shades!
Oct 8, 2018 3:01 pm
Standout Makeup Looks from New York Fashion Week
Sep 21, 2018 12:01 pm
Not To Burst Your (Soda Pop) Bubble, But….
Sep 19, 2018 12:01 pm
Sweeter than 🍒 Cola…NEW Soda Pop Eyeshadow Palette!
Sep 7, 2018 12:01 pm
RSVP ‘Yes’ for Fashion Week Makeup Looks
Aug 20, 2018 12:01 pm
CELEBRATE NATIONAL LEMONADE DAY 🍋 WITH US!
Aug 8, 2018 12:01 pm
NEW 2-in-1 Lip Plumping Technology!
Aug 6, 2018 3:31 pm
Last Chance! Wedding Makeup Must-Haves Sweepstakes Ends Tomorrow!
Jul 16, 2018 3:03 pm
Prime Day Deals Revealed!
Jul 16, 2018 9:01 am
Primp & PRIME DAY! Save BIG on Beauty - Today Only.
Jul 14, 2018 9:01 am
Insider Tip for Amazon Prime Day!
Jul 13, 2018 3:01 pm
Become a Contouring QUEEN with This Fan Favorite Makeup Tutorial.
Jul 2, 2018 3:05 pm
NEW Waterproof Eyeliner x This Summer’s Hottest Shades!
Jun 19, 2018 1:01 pm
Introducing Our NEW Oil-In-Lipstick…
Jun 14, 2018 11:02 am
And the No. 1 Foundation Launch of 2018 Is…
Jun 6, 2018 5:04 pm
Your NEW Lip Care Regimen Is Here!
May 30, 2018 1:31 pm
It’s A (Pout) Party - And You’re Invited!
May 4, 2018 2:04 pm
Face Time With Our Award-Winning Liquid Foundation!
Apr 30, 2018 3:56 pm
More Than Just A Spring Fling...Makeup Looks You’ll REALLY ❤️
Apr 25, 2018 3:01 pm
Your NEW Main Squeeze: The Lemonade Craze Eyeshadow Palette!
Apr 24, 2018 9:01 am
GIVEAWAY ALERT! A Lineup So Good You’ll Drop The 🎤
Apr 13, 2018 3:01 pm
It’s More Than Good…It’s GREAT Lash Mascara!
Apr 6, 2018 3:03 pm
These technicolor favorites were practically made for festival season…
Apr 3, 2018 10:03 am
Instagram-Worthy Looks You Can WIN!
Mar 20, 2018 10:01 am
A super special something for our prom squad pretties…
Mar 19, 2018 9:01 am
Our NEW fave eyeshadow palette for luxe date night looks!
Mar 15, 2018 3:01 pm
Spoil Yourself, Not Your Wallet with This Limited-Time Offer!
Mar 5, 2018 9:03 am
Save on Fit Me! Dewy & Smooth Foundation
Feb 13, 2018 5:03 pm
Love is in the PAIR 💗
Feb 9, 2018 3:03 pm
BEST. NEWS. EVER. The Bestie Bundle is now on Amazon!
Feb 1, 2018 8:02 am
Kiss those faded makeup looks goodbye.
Jan 30, 2018 8:05 am
Fan Fave Alert!
Jan 24, 2018 8:03 am
Our Most Addictive Eye Collection is Here
Jan 16, 2018 8:01 am
Foundation Goals: Full Coverage. Matte Finish. 24H wear.
Dec 28, 2017 3:32 pm
New Year's Resolution..Try These!
Dec 20, 2017 9:02 am
It’s a Holiday Gift Set Giveaway!
Dec 13, 2017 8:01 am
Today Only: Gigi Hadid X Maybelline ❄️ 30% OFF the Collection ❄️
Dec 4, 2017 9:03 am
This is the 💋 Kit You Don't Want to Miss!
Nov 28, 2017 2:01 pm
New Superstay Matte Ink UN-NUDES. Enter for a Chance to WIN!
Nov 24, 2017 8:02 am
Here's the deal. BLACK FRIDAY SPECIAL at Ulta
Nov 20, 2017 6:30 pm
Our Most Addictive Eye Collection is Here
Nov 16, 2017 9:03 am
Get ready for addictive lash volume
Nov 10, 2017 9:03 am
MAKE FIT HAPPEN. Check out new Fit Me® Loose Finishing Powder.
Nov 5, 2017 9:01 am
Collection of the Year, Now at Ulta Stores!
Oct 27, 2017 4:01 pm
No Costume, No Problem. Halloween Makeup Tutorials are Here!
Oct 26, 2017 11:01 am
Last Chance to Win the Gigi Hadid X Maybelline Collection
Oct 22, 2017 11:01 am
Gigi X Maybelline is here and you could WIN the collection!
Oct 12, 2017 9:01 am
Now Playing: NikkieTutorials hosts our new YouTube series!
Oct 5, 2017 12:16 pm
Win the Maybelline x Shayla Collection!
Sep 28, 2017 9:02 am
Find Your Fit: Fit Me Matte + Poreless Foundation Comes in 40 Shades
Sep 22, 2017 9:04 am
NYFW’s Top Beauty Looks
Sep 14, 2017 9:04 am
Fall Makeup from NYFW
Sep 7, 2017 2:03 pm
Get Inked with Master Precise Ink & SuperStay Matte Ink
Sep 5, 2017 12:01 pm
Back in Stock! The Maybelline x Shayla Collection
Aug 31, 2017 2:02 pm
-win the Ultimate NYFW Experience
Aug 24, 2017 2:03 pm
Introducing The City Mini Eyeshadow Palettes
Aug 17, 2017 9:02 am
LIMITED TIME OFFER INSIDE: FACE THE HEAT
Aug 11, 2017 11:31 am
The BIG Reveal is Here!
Jul 29, 2017 9:01 am
Happy National Lipstick Day! 💄
Jul 20, 2017 11:01 am
Let’s Powwow About Brows
Jul 13, 2017 11:07 am
BEAT THE HEAT: FACESTUDIO® MASTER PRIME®
Jul 6, 2017 11:06 am
FAN FAVE ALERT: Lash Sensational® Mascara
Jun 29, 2017 11:06 am
Nothing But the Nudes Sweepstakes
Jun 21, 2017 12:02 pm
Happy National Selfie Day!
May 25, 2017 10:02 am
BROWse Our Brow Precise® Collection!
May 19, 2017 9:01 am
Define. Outline. Contour. Fill.
May 13, 2017 10:01 am
Brighten Your Pout with Baby Lips Color Balm Crayon