Oct 14, 2019 7:31 am
ENDS TODAY: Save on outerwear before it's too late!
ENDS TODAY: Save on outerwear before it's too late!
Oct 13, 2019 8:03 am
This deal will give you ALL the warm & fuzzies
This deal will give you ALL the warm & fuzzies
Oct 12, 2019 8:05 am
Yep, we've got THAT color for their costume!
Yep, we've got THAT color for their costume!
Oct 11, 2019 2:16 pm
Your October update on what not to miss at Primary
Your October update on what not to miss at Primary
Oct 10, 2019 8:04 am
Don't hit snooze, get on this waitlist now!
Don't hit snooze, get on this waitlist now!
Oct 9, 2019 8:04 am
Outerwear sale + Halloween hack = best. email. ever.
Outerwear sale + Halloween hack = best. email. ever.
Oct 8, 2019 12:18 pm
NEW! You asked, we delivered: fleece PJs are here!
NEW! You asked, we delivered: fleece PJs are here!
Oct 7, 2019 11:32 am
LIMITED TIME ONLY! The Outerwear Event is on
LIMITED TIME ONLY! The Outerwear Event is on
Oct 6, 2019 11:30 am
LAST CHANCE: 25% off your first order, plus free shipping!
LAST CHANCE: 25% off your first order, plus free shipping!
Oct 5, 2019 11:50 am
Open me for easy DIY animal costume ideas... if you dare 👻
Open me for easy DIY animal costume ideas... if you dare 👻
Oct 3, 2019 11:46 am
The Outerwear Event starts NOW
The Outerwear Event starts NOW
Oct 2, 2019 11:45 am
Don't miss 25% off your first order, plus free shipping!
Don't miss 25% off your first order, plus free shipping!
Oct 1, 2019 10:47 am
Meet the colors of the month (hint: they're so perfect, it's scary!)
Meet the colors of the month (hint: they're so perfect, it's scary!)
Sep 30, 2019 11:41 am
Never buy an expensive store-bought plastic costume again
Never buy an expensive store-bought plastic costume again
Sep 29, 2019 11:20 am
Don't miss 25% off your first order, plus free shipping!
Don't miss 25% off your first order, plus free shipping!
Sep 28, 2019 8:20 am
3️⃣ ways to wear the amazing NEW tutu skirt
3️⃣ ways to wear the amazing NEW tutu skirt
Sep 26, 2019 1:01 pm
How about 25% off your first order, plus free shipping?
How about 25% off your first order, plus free shipping?
Sep 25, 2019 10:41 am
Hello from the Costume Concierge at Primary!
Hello from the Costume Concierge at Primary!
Sep 24, 2019 10:51 am
🤩SPECIAL NEW ARRIVAL! Rainbow stars are here 🤩
🤩SPECIAL NEW ARRIVAL! Rainbow stars are here 🤩
Sep 23, 2019 10:42 am
Missed the sale this weekend? You're in luck!
Missed the sale this weekend? You're in luck!
Sep 22, 2019 8:13 am
-last chance to shop best sellers on sale!
-last chance to shop best sellers on sale!
Sep 21, 2019 8:37 am
⏰25% off top-rated favorites ends tomorrow!
⏰25% off top-rated favorites ends tomorrow!
Sep 20, 2019 11:46 am
👀 FINAL WEEKEND! Bestsellers starting at just $6
👀 FINAL WEEKEND! Bestsellers starting at just $6
Sep 18, 2019 11:22 am
Add to cart: 25% off best-selling tees, leggings, and more!
Add to cart: 25% off best-selling tees, leggings, and more!
Sep 17, 2019 12:39 pm
⭐⭐⭐⭐⭐ It's official: our puffers are perfect!
⭐⭐⭐⭐⭐ It's official: our puffers are perfect!
Sep 16, 2019 1:17 pm
These costumes magically turn into PJs at the stroke of midnight
These costumes magically turn into PJs at the stroke of midnight
Sep 15, 2019 8:12 am
This just in: Fresh stock of the polo dress!
This just in: Fresh stock of the polo dress!
Sep 14, 2019 8:14 am
Falling leaves = layers! Save 25% on long sleeves 🍂
Falling leaves = layers! Save 25% on long sleeves 🍂
Sep 12, 2019 10:29 am
Halloween was a monster. Until now.
Halloween was a monster. Until now.
Sep 11, 2019 10:41 am
Just for -Most wanted styles on sale!
Just for -Most wanted styles on sale!
Sep 10, 2019 10:24 am
👉New arrivals = instant favorites! 👈
👉New arrivals = instant favorites! 👈
Sep 8, 2019 11:19 am
Get the collared styles they need for school
Get the collared styles they need for school
Sep 7, 2019 12:02 pm
🎃 Turn their favorite outfits into costumes (and back again!)
🎃 Turn their favorite outfits into costumes (and back again!)
Sep 4, 2019 11:40 am
Our NEW sherpa fleece feels like hugging a cloud
Our NEW sherpa fleece feels like hugging a cloud
Sep 3, 2019 10:25 am
⏰ Final hours to claim your free hoodie!
⏰ Final hours to claim your free hoodie!
Sep 2, 2019 2:23 pm
|||||| For the stripe obsessed ||||||
|||||| For the stripe obsessed ||||||
Sep 1, 2019 11:14 am
Extended offer! Get a FREE hoodie today
Extended offer! Get a FREE hoodie today
Aug 31, 2019 11:08 am
ENDS TODAY: free hoodies are going bye-bye!
ENDS TODAY: free hoodies are going bye-bye!
Aug 30, 2019 3:05 pm
We're restocked for the season—plus FREE hoodie offer ends tomorrow!
We're restocked for the season—plus FREE hoodie offer ends tomorrow!
Aug 27, 2019 11:19 am
🛑 Stop—FREE HOODIE time!
🛑 Stop—FREE HOODIE time!
Aug 23, 2019 2:13 pm
You may want to sit down when you see this price...
You may want to sit down when you see this price...
Aug 21, 2019 11:05 am
3 great ways to shop Primary right now
3 great ways to shop Primary right now
Aug 20, 2019 11:11 am
Back to school in every color!
Back to school in every color!
Aug 19, 2019 11:40 am
This new active legging has POCKETS
This new active legging has POCKETS
Aug 18, 2019 10:45 am
Ditch the mall. We'll show you how to back to school. 👊
Ditch the mall. We'll show you how to back to school. 👊
Aug 17, 2019 8:15 am
Meet the Sporty Spice of leggings...
Meet the Sporty Spice of leggings...
Aug 15, 2019 12:51 pm
A few updates from Primary!
A few updates from Primary!
Aug 13, 2019 3:24 pm
Meet the color of the month (hint: it's our most popular color!)
Meet the color of the month (hint: it's our most popular color!)
Aug 12, 2019 1:45 pm
"It's SOOOO cold in here!" 🥶
"It's SOOOO cold in here!" 🥶
Aug 5, 2019 4:00 pm
HEATHER. GRAY. RAINBOW.
HEATHER. GRAY. RAINBOW.
Aug 4, 2019 8:00 am
👀 Fresh arrivals = instant favorites!
👀 Fresh arrivals = instant favorites!
Aug 3, 2019 12:00 pm
LEGGINGS are back in stock!
LEGGINGS are back in stock!
Aug 1, 2019 10:31 am
Introducing Layette for all the new babies on the block
Introducing Layette for all the new babies on the block
Jul 30, 2019 8:01 am
3 denim fits that all feel good, Goldilocks!
3 denim fits that all feel good, Goldilocks!
Jul 29, 2019 11:34 am
The print that had a 7000-person waitlist is BACK!
The print that had a 7000-person waitlist is BACK!
Jul 28, 2019 8:14 am
Dear Baby, we'd like to be the first to welcome you...
Dear Baby, we'd like to be the first to welcome you...
Jul 27, 2019 8:17 am
Turn around...
Turn around...
Jul 25, 2019 11:30 am
Love these jeans or your money back!
Love these jeans or your money back!
Jul 24, 2019 10:30 am
3 great ways to shop Primary right now
3 great ways to shop Primary right now
Jul 23, 2019 1:24 pm
Introducing FEEL GOOD DENIM for kids and babies!
Introducing FEEL GOOD DENIM for kids and babies!
Jul 21, 2019 8:12 am
We make the swimsuits kids can't get enough of...
We make the swimsuits kids can't get enough of...
Jul 18, 2019 11:21 am
Our signature 🌈 prints are irresistible!
Our signature 🌈 prints are irresistible!
Jul 17, 2019 11:14 am
Buy more, save more on closet basics
Buy more, save more on closet basics
Jul 16, 2019 4:30 pm
Top picks for hot weather right now
Top picks for hot weather right now
Jul 15, 2019 11:24 am
Coming soon: jeans for kids who think they hate jeans!
Coming soon: jeans for kids who think they hate jeans!
Jul 13, 2019 8:13 am
Stock up and save on summer essentials
Stock up and save on summer essentials
Jul 11, 2019 11:21 am
Outfit of the Day: let's go to the park!
Outfit of the Day: let's go to the park!
Jul 10, 2019 1:55 pm
What customers are loving right now...
What customers are loving right now...
Jul 9, 2019 12:43 pm
Something big is coming!
Something big is coming!
Jul 8, 2019 8:14 am
Missed our sale this weekend?
Missed our sale this weekend?
Jul 7, 2019 8:11 am
LAST DAY to shop! This sale is going, going...
LAST DAY to shop! This sale is going, going...
Jul 6, 2019 8:12 am
-shop the moving sale now!
-shop the moving sale now!
Jul 4, 2019 9:31 am
🎆🇺🇸Celebrate the 4th with swim on SALE! 🇺🇸🎆
🎆🇺🇸Celebrate the 4th with swim on SALE! 🇺🇸🎆
Jul 3, 2019 10:53 am
Tanks only $6?! They need one in every color
Tanks only $6?! They need one in every color
Jul 2, 2019 10:32 am
Limited time only: $8 swim diapers!
Limited time only: $8 swim diapers!
Jul 1, 2019 5:44 pm
Our #1 bestseller is only $6 for a limited time!
Our #1 bestseller is only $6 for a limited time!
Jun 30, 2019 8:10 am
Limited time only: $6.50 pocket tees
Limited time only: $6.50 pocket tees
Jun 27, 2019 9:33 am
This $10 dress is everythingggggg
This $10 dress is everythingggggg
Jun 24, 2019 8:34 am
MOVING SALE! Save big on summer styles
MOVING SALE! Save big on summer styles
Jun 23, 2019 8:09 am
Kids swim separates starting at $7. YES WAY.
Kids swim separates starting at $7. YES WAY.
Jun 22, 2019 4:53 pm
OPEN ME NOW: So many ways to shop this amazing SALE!
OPEN ME NOW: So many ways to shop this amazing SALE!
Jun 20, 2019 10:34 am
Don't miss lowest prices ever (tanks for $6?!) at the warehouse sale!
Don't miss lowest prices ever (tanks for $6?!) at the warehouse sale!
Jun 19, 2019 2:53 pm
🇺🇸Don't miss lowest prices ever on red, white & blue favorites!
🇺🇸Don't miss lowest prices ever on red, white & blue favorites!
Jun 18, 2019 2:21 pm
📣25+ favorites now $5 and under! Our moving sale just got better!
📣25+ favorites now $5 and under! Our moving sale just got better!
Jun 17, 2019 9:52 am
🇺🇸We've got all the red, white and blue you need to celebrate the 4th! 🇺🇸
🇺🇸We've got all the red, white and blue you need to celebrate the 4th! 🇺🇸
Jun 15, 2019 8:11 am
Gasp!! Tanks and tees starting at $6 in the summer sale?!
Gasp!! Tanks and tees starting at $6 in the summer sale?!
Jun 13, 2019 3:33 pm
☀️The summer sale starts NOW!! ☀️
☀️The summer sale starts NOW!! ☀️
Jun 12, 2019 10:39 am
❤️🧡💚💙💜we have ALL the rainbow!
❤️🧡💚💙💜we have ALL the rainbow!
Jun 11, 2019 5:25 pm
What customers are loving right now...
What customers are loving right now...
Jun 10, 2019 12:41 pm
👉New arrivals = instant favorites!
👉New arrivals = instant favorites!
Jun 9, 2019 11:08 am
Our UPF 50 swim collection is a game-changer
Our UPF 50 swim collection is a game-changer
Jun 8, 2019 8:10 am
In honor of #BestFriendsDay...
In honor of #BestFriendsDay...
Jun 6, 2019 10:50 am
Need it now: the tank babysuit
Need it now: the tank babysuit
Jun 5, 2019 10:52 am
Get ready for sports camp with NEW athletic wear!
Get ready for sports camp with NEW athletic wear!
Jun 4, 2019 10:36 am
It's FINALLY t-shirt weather!
It's FINALLY t-shirt weather!
Jun 3, 2019 12:18 pm
Meet the color of the month (hint: think vitamin d)
Meet the color of the month (hint: think vitamin d)
Jun 2, 2019 8:08 am
The swim that will last all summer (and beyond!)
The swim that will last all summer (and beyond!)
Jun 1, 2019 8:11 am
20% off to stock up for summer!
20% off to stock up for summer!
May 30, 2019 12:14 pm
The best swim diaper ever
The best swim diaper ever
May 29, 2019 10:18 am
It's the signature Primary fabric everyone loves
It's the signature Primary fabric everyone loves
May 28, 2019 1:38 pm
TANKS! TANKS! TANKS!
TANKS! TANKS! TANKS!
May 27, 2019 7:18 am
ENDS TODAY: goodbye, warehouse sale! 😭
ENDS TODAY: goodbye, warehouse sale! 😭
May 26, 2019 8:09 am
Hurry—there's never been a better time to try Primary!
Hurry—there's never been a better time to try Primary!
May 25, 2019 10:27 am
👀ENDS MONDAY: Goodbye, warehouse sale! 💔
👀ENDS MONDAY: Goodbye, warehouse sale! 💔
May 23, 2019 1:53 pm
👀 The clearance items everyone is grabbing first...
👀 The clearance items everyone is grabbing first...
May 22, 2019 8:30 am
Restock alert!! Dots for baby are back for a limited time only
Restock alert!! Dots for baby are back for a limited time only
May 14, 2019 9:53 am
WHOA!! Steals starting at $5 in our warehouse sale!
WHOA!! Steals starting at $5 in our warehouse sale!
May 13, 2019 4:43 pm
A note from our founders (and exciting news for you)
A note from our founders (and exciting news for you)
May 11, 2019 12:11 pm
This price on our new tees is not a tease
This price on our new tees is not a tease
May 9, 2019 9:45 am
It's back! (But not for long!)
It's back! (But not for long!)
May 8, 2019 3:45 pm
Your baby + our babysuit = the perfect match
Your baby + our babysuit = the perfect match
May 7, 2019 10:45 am
Meet the color of the month (hint: rhymes with cool)
Meet the color of the month (hint: rhymes with cool)
May 6, 2019 11:45 am
There's a long weekend coming... get the kids ready!
There's a long weekend coming... get the kids ready!
May 2, 2019 8:01 am
This customer review says it all...
This customer review says it all...
May 1, 2019 10:31 am
We've got a short for that!
We've got a short for that!
Apr 30, 2019 9:47 am
⌛Final hours to save 25% on swim!
⌛Final hours to save 25% on swim!
Apr 29, 2019 11:20 am
This dress + under shorts = OUTFIT ON SALE! ❤️🌈🤸
This dress + under shorts = OUTFIT ON SALE! ❤️🌈🤸
Apr 28, 2019 7:00 pm
❗❗❗ENDS TODAY: Save 25% on must-have swim items!
❗❗❗ENDS TODAY: Save 25% on must-have swim items!
Apr 27, 2019 8:02 am
What the kids are wearing right now: capri leggings
What the kids are wearing right now: capri leggings
Apr 25, 2019 6:30 pm
Just an exclusive 25% off discount standing in front of a human, asking you to love me...
Just an exclusive 25% off discount standing in front of a human, asking you to love me...