Nov 15, 2018 11:00 am
Break the Ice with Cool Holiday Gifts for the Hardwater Angler
Nov 13, 2018 12:53 pm
Get the Perfect Gift for the Angler in Your Life
Nov 12, 2018 11:20 am
Pre Black Friday Sales Start Today
Nov 11, 2018 2:30 pm
Honoring All Who Haved Served, Rapala Salutes You!
Nov 8, 2018 11:00 am
20% Off Rapala® Original Floating®
Nov 6, 2018 11:00 am
Marcum® Quest HD Underwater Viewing System Features ‘Mind-Blowing’ HD Video
Nov 1, 2018 11:00 am
Do You Believe in Monsters?
Oct 30, 2018 12:02 pm
Pro Tips for Early Winter Bass
Oct 25, 2018 11:00 am
20% Off Sufix® Monofilament and Fluorocarbon Fishing Line
Oct 23, 2018 11:20 am
Pro Tips to Catch River Smallies This Fall
Oct 18, 2018 11:00 am
20% Off Rapala® X-Rap® Freshwater & Saltwater Series
Oct 16, 2018 11:00 am
Target Panfish on Breaklines with the Rapala® Jigging Rap®
Oct 11, 2018 11:13 am
Buy Any 10+ Rapala® Lures, Get 20% Off
Oct 9, 2018 11:55 am
Proven Tactic to Catch Monster Muskie this Fall
Oct 4, 2018 11:00 am
20% Off Storm 360GT Searchbait™. Throw it Anywhere. Catch Fish Everywhere.
Oct 2, 2018 11:36 am
Finesse Hooks & Top-Water Baits Help Rapala® Pros to Top-10 Finishes this Year
Sep 27, 2018 11:03 am
20% Off Rippin' Rap® Series. Gear Up for the Fall Walleye Bite.
Sep 25, 2018 12:29 pm
Find Out What Go-to Baits Wheeler Used for Top 3 Finish at Bassmaster Tourney
Sep 20, 2018 11:00 am
20% off BX™ Brat. Built to Withstand Any Element.
Sep 18, 2018 11:09 am
Ott DeFoe Wins Again on Douglas Lake
Sep 13, 2018 11:00 am
20% Off Jigging Rap®s. Load Up for the Fall Bite.
Sep 11, 2018 11:59 am
Pop a Redfish of a Lifetime This Fall with Storm® 360GT Coastal
Sep 6, 2018 11:37 am
20% Off VMC Jigs. The Only Jigs You’ll Ever Need.
Sep 4, 2018 11:08 am
You Ott’a Enter to WIN the Fish with Ott Giveaway!
Aug 30, 2018 11:25 am
It’s Labor Day! Free Key Ring and Shipping on Orders $49+
Aug 28, 2018 12:11 pm
Neko Hooks Help Palaniuk & Feider Finish in the Top 10 at New York Bassmaster Derby
Aug 23, 2018 12:48 pm
20% Off Rippin’ Rap® Series, the Lure Walleye and Bass Can’t Resist
Aug 21, 2018 11:22 am
Arashi Spinbait Could Be Major Player in Bassmaster Derby - New York
Aug 16, 2018 11:00 am
Back by Popular Demand - 20% Off X-Rap® Series
Aug 14, 2018 11:00 am
New Sufix® Advance™ Monofilament “The Mono That Thinks It’s A Braid”
Aug 9, 2018 11:00 am
Built to get hammered all day long. Take 20% off the BX series.
Aug 7, 2018 11:00 am
Walleyes not biting for you? Al Lindner offers 3 can’t-miss tips
Aug 2, 2018 11:00 am
Perfect topwater action, straight out of the box.
Jul 31, 2018 11:00 am
Pro Tip for Summer Bass - Throw Storm 360GT Searchbait®s Where Baitfish Swim
Jul 26, 2018 11:00 am
Give fish more lip than they can take.
Jul 24, 2018 12:04 pm
Swindle Shares Tips - Learn How He Creates an Epic Rapala® DT®-20 Summer Bite
Jul 19, 2018 11:51 am
20% Off Husky Jerk® Series
Jul 17, 2018 11:36 am
New VMC® Neko™ Skirt Takes Home “Best Terminal Tackle” Honors at ICAST 2018
Jul 12, 2018 11:00 am
Take 20% Off Sufix® Superior - Consistent Reliable Performance
Jul 10, 2018 11:30 am
Sneak Peak - 3 New Products to Launch at ICAST® 2018
Jul 5, 2018 11:00 am
Independence Day Special: 20% Off Original Floating®
Jul 3, 2018 11:00 am
Top-Secret New Neko® Hooks Key in Wheeler’s Top-10 Finish in Oahe Tourney
Jun 28, 2018 11:06 am
20% Off Jigging Series, Plus Final June Sales Ending Soon
Jun 26, 2018 11:56 am
Rapala® Pros Walk Terminator® Frogs All Over Bass in Mississippi River Tournament
Jun 21, 2018 11:17 am
20% off X-Rap® Series, the Most Versatile Lure You Need
Jun 19, 2018 11:16 am
Troll Shad Rap®s Shallow for Early-Summer Walleyes
Jun 14, 2018 11:50 am
Gear for Them, Gear for You. 10% Off Rapala® Tools
Jun 12, 2018 1:51 pm
Gearing Dad Up Just In Time for Father's Day
Jun 11, 2018 11:52 am
Swindle Takes 2nd at Sabine with Rapala®, Storm® & VMC® Baits
Jun 7, 2018 11:00 am
Father’s Day is June 17th!
Jun 6, 2018 11:00 am
NEW! Rapala® Mossy Oak® Elements Hooded Performance Shirts are In
May 31, 2018 11:00 am
20% off Shadow Rap Series
May 29, 2018 11:50 am
Wassup, Dock? Meet the Original Floating Rapala
May 24, 2018 11:08 am
Exclusive Memorial Day Sales
May 22, 2018 11:54 am
Cast Shad Dancers on Nanobraid to Catch Shallow Walleyes
May 17, 2018 11:32 am
Time to Respool
May 15, 2018 11:38 am
Power-Fish to Find Pre-Spawn Panfish - Go Beyond the Bobber
May 10, 2018 11:52 am
Brag Board Worthy Walleye Lures
May 8, 2018 1:07 pm
Defeat Post-Spawn Walleye ‘Funk’ with Down Deep Husky Jerk®s
May 3, 2018 11:06 am
New May Sales Start Now
May 1, 2018 11:20 am
Cast Rippin' Rap®s for Big Spring Walleye
Apr 26, 2018 1:30 pm
Extra 20% Off Sufix Fishing Line | Ends Sunday
Apr 26, 2018 11:15 am
Last Chance – April Sales Ending
Apr 24, 2018 12:17 pm
VMC® - The Life of a Hook
Apr 19, 2018 11:25 am
Ice Out Sale! 20% Off All StrikeMaster®/MarCum®
Apr 17, 2018 11:52 am
Catch Early-Season Bass with DT4’s
Apr 12, 2018 11:11 am
New Rapala® North End Sports Jacket
Apr 10, 2018 11:40 am
Crash Cover for Big Bass with BX® Brats
Apr 5, 2018 11:04 am
April Sales On Now
Apr 3, 2018 12:01 pm
Neko Hooks Keep Bass Buttoned Up
Mar 29, 2018 10:59 am
March Sales Ending Soon - Don't Miss Out!
Mar 27, 2018 11:48 am
Legendary Angler Mark Fisher Inducted Into Minnesota Fishing Hall of Fame
Mar 22, 2018 11:00 am
Must Have Apparel
Mar 20, 2018 12:32 pm
VMC® Neko Hooks Give Classic Champ and Rapala Pros Top Finishes
Mar 15, 2018 11:00 am
Essential Tools Every Boat Should Have
Mar 13, 2018 11:00 am
Rapala® Crankbaits & Storm® 360GT - Keys to the Classic
Mar 8, 2018 11:00 am
Must Have Lures for Your Tackle Box
Mar 6, 2018 10:00 am
Rapala® Pros Make Thier Predictions for the 2018 Bassmaster Classic
Mar 1, 2018 11:00 am
New Sales are On!
Feb 27, 2018 11:56 am
Rapala® Ripstop® Incites Epic Bites
Feb 22, 2018 11:03 am
Take 10% Off Electric Fillet Knives - Ends Sunday!
Feb 21, 2018 11:00 am
Pro Tips: Using Rapala's Lithium Ion Fillet Knife Combo with Tony Roach
Feb 15, 2018 11:29 am
Free Superline Scissors with Purchase of any Sufix® 832
Feb 13, 2018 11:50 am
Tharp Spools Sufix® 832, Says Line is Most Crucial Piece of the Puzzle
Feb 8, 2018 11:13 am
20% Off Jigging Series - Ends Sunday!
Feb 6, 2018 12:31 pm
Ice Fishing with Dale Earnhardt Jr.
Feb 4, 2018 2:30 pm
WCCO Rooftop Ice Fishing Heats Up
Feb 1, 2018 11:24 am
New February Sales Are On!
Jan 30, 2018 1:50 pm
Rapala® & WCCO Rooftop Ice Fishing Challenge
Jan 25, 2018 11:00 am
Free EZ Stow Line Scissor with Orders $75+
Jan 23, 2018 11:37 am
Rapala Sweepstakes - Enter to Win!
Jan 18, 2018 11:25 am
20% Off Storm® Arashi® Series
Jan 11, 2018 11:06 am
20% Off X-Rap® Series - Freshwater & Saltwater
Jan 9, 2018 11:00 am
Swindle Joins the Rapala®/VMC® Pro Staff Team
Jan 4, 2018 12:17 pm
20% Off Scatter Rap®
Jan 1, 2018 10:00 am
Happy New Year!
Dec 29, 2017 11:00 am
Free Shipping on Orders $49+ 2 Days Only!
Dec 28, 2017 11:00 am
20% Off VMC® Jigs & Spoons
Dec 26, 2017 11:00 am
Didn't Get What You Wanted?
Dec 23, 2017 2:30 pm
20% Off Shad Rap Ends Sunday
Dec 21, 2017 11:00 am
20% Off MarCum® & StrkeMaster® Accessories
Dec 20, 2017 11:34 am
MarCum® Lithium Shuttle is Back in Stock
Dec 19, 2017 11:00 am
Happy Holidays from Your Friends at Rapala®
Dec 18, 2017 11:00 am
Priority Express Shipping Guarantee Ends Today
Dec 14, 2017 11:00 am
Fillet Knives On Sale - Classic & Electric
Dec 12, 2017 11:25 am
Last Day for Guaranteed Ground Delivery
Dec 7, 2017 11:38 am
Holiday Tool Sales On Now!
Dec 5, 2017 11:28 am
Gift Responsibly
Nov 30, 2017 11:09 am
Load Up On Jigging Rap®s & Get Vertical
Nov 28, 2017 8:00 pm
Final Hours | Free Ship at $25+ Plus 2 Free Gifts
Nov 28, 2017 7:00 am
Cyber Sales Extended By Popular Demand
Nov 27, 2017 8:00 pm
Hours Left on Exclusive Cyber Deals
Nov 27, 2017 7:00 am
One Day Only! Cyber Monday Sales Plus Extra 10% Off Everything!
Nov 26, 2017 2:30 pm
Black Friday Sales End Soon!
Nov 25, 2017 10:00 am
Biggest Sale of the Year Continues
Nov 24, 2017 8:00 pm
New Sales + Free Ship + Exclusive Free Gift on $49+
Nov 24, 2017 7:00 am
Black Friday Sales Heat Up!
Nov 23, 2017 11:00 am
We're Thankful for You
Nov 22, 2017 1:00 pm
Your Rapala Ice Gift Guide is Here
Nov 21, 2017 11:00 am
Get the Perfect Gift for the Ice Angler in Your Life