Feb 4, 2019 1:30 pm
HAVE YOU HEARD THE TEA? We're spillin' some news today. 🗣☕️
Jan 22, 2019 1:02 pm
Feel the electricity! MAGNETIC PALETTES ARE HERE!
Dec 19, 2018 3:30 pm
TODAY'S THE LAST DAY! Receive before 12/24!
Dec 12, 2018 1:36 pm
12 DAYS OF DEALS: 3 EYESHADOW STICKS for the price of 1! 👄✨
Dec 11, 2018 1:03 pm
12 DAYS OF DEALS: 25% OFF ALL PALETTES! 👄✨
Dec 10, 2018 1:04 pm
12 DAYS OF DEALS: BUY ONE, GET ONE FREE ALL THINGS LIP! 👄✨
Dec 9, 2018 1:30 pm
12 DAYS OF DEALS: BUY ONE, GET ANY MAMA FREE! 🎀✨
Dec 8, 2018 1:30 pm
12 DAYS OF DEALS: FREE SCUBA WITH ANY $35 ORDER! 🎀✨
Dec 6, 2018 1:09 pm
12 DAYS OF DEALS: BUY ANY CHEEK PRODUCT, GET ONE FREE! 🎀✨
Dec 5, 2018 1:02 pm
12 DAYS OF DEALS: 25% OFF ALL PALETTES! 🎀🎨
Dec 2, 2018 1:01 pm
12 DAYS OF DEALS: EARN DOUBLE THE POINTS TODAY! 🎀🌟
Dec 1, 2018 1:01 pm
SURPRISE! 12 DAYS OF DEALS: BOGO MINI KITS 🎀💄
Nov 27, 2018 2:00 am
ONE HOUR LEFT! ⏰ Get your goods before our 50% off sale ends!
Nov 25, 2018 6:45 pm
BLUSH DEAL ENDS IN 15 MINUTES! Don't miss out!
Nov 25, 2018 6:01 pm
FREE POWDER BRUSH WITH ANY BLUSH PURCHASE ✨Starts Now! + 50% OFF!
Nov 25, 2018 5:01 pm
THAT'S RIGHT! A NEW DEAL COMING AT YOU @ 3PM PST!
Nov 25, 2018 3:45 pm
BUY 2, GET 2 ENDS IN 15 MINUTES! Don't miss out 🌟😱
Nov 25, 2018 3:00 pm
BUY 2 LIPPIES, GET 2 LIPPIES FREE STARTS NOW! + 50% off!
Nov 25, 2018 2:01 pm
BUY 2, GET 2 + 50% OFF! New Drop at 12pm! 😱💄
Nov 24, 2018 10:45 pm
GIFT WITH ANY FOUNDATION PURCHASE ENDS IN 15 MINUTES!
Nov 24, 2018 10:15 pm
50% OFF SITEWIDE + GIFT WITH ANY FOUNDATION PURCHASE!
Nov 24, 2018 9:00 pm
OMG! ANOTHER EXCLUSIVE DROP AT 7PM PST + 50% OFF!
Nov 24, 2018 4:01 pm
50% OFF CONTINUES! WHAT ARE YOU WAITING FOR? 💄😱
Nov 24, 2018 1:45 pm
CUSTOM PALETTE FOR YOU + YOUR BFF, BOGO, ENDS IN 15 MINUTES!
Nov 24, 2018 1:00 pm
50% OFF SITEWIDE + BUY ONE DESIGN YOUR PALETTE, GET ONE FREE!
Nov 24, 2018 12:01 pm
GUESS WHAT? WE'RE DROPPING SOMETHING SPECIAL AT 10AM PST!
Nov 23, 2018 9:31 am
BLACK FRIDAY IS ON! — TAKE 50% OFF RIGHT NOW!
Nov 22, 2018 10:44 pm
TODAY IS CARBS, TOMORROW IS MAKEUP! 50% OFF EVERYTHING!
Nov 16, 2018 5:44 pm
MAJOR NEWS — OUR FAVORITE BLACK FRIDAY SALE IS COMING! ✨
Nov 7, 2018 1:40 pm
NEW PRODUCT ALERT: THE LOU MANIZER'SQUAD + 25% off!
Nov 5, 2018 8:09 pm
YOUR FAVORITE HIGHLIGHTER IS NOW 25% OFF!
Oct 24, 2018 1:21 pm
GLOSSY OR MATTE? BUY 1, GET 1 FREE!
Sep 27, 2018 10:02 am
Don't kiss this sale goodbye yet!
Sep 27, 2018 1:00 am
Hey you, time is running out!
Sep 26, 2018 6:44 pm
We Saw You Looking!
Sep 25, 2018 1:29 pm
Ready. Set. Shop 50% OFF Sitewide!
Sep 23, 2018 2:02 pm
Here's a little something to get you wearing theBalm!
Aug 31, 2018 2:02 pm
Find Your Shade with this Labor Day Sale!
Aug 22, 2018 7:02 pm
Are you ready to rock?
Aug 21, 2018 4:03 pm
Check out our new site... we've given ourselves a make-over!
Jul 9, 2018 1:04 pm
The kind of lip we've been waiting for... 👄😻
Jun 20, 2018 3:03 pm
Run, don’t walk | LAST CALL, 50% OFF
Jun 20, 2018 7:02 am
HOW DOES FREE SOUND? 👀 | Free Scuba with any order over $25
Jun 20, 2018 3:00 am
✨NEW LOWER✨FLAT RATE INTERNATIONAL SHIPPING! 👯‍♀️
Jun 20, 2018 1:00 am
Everybody wins 💄 | LESS THAN 12 HOURS LEFT TO SHOP
Jun 19, 2018 8:01 pm
TAKE 50% OFF ALL THEBALM FAVES | #STAYREADY
Jun 19, 2018 1:07 pm
FLASH SALE STARTS… NOW! #RUNGIRLRUN
Jun 19, 2018 12:08 pm
GETTING HOT, HOT 🌶 // Flash Sale starts in...
Jun 18, 2018 2:02 pm
Girl, get ready 💃 | FLASH SALE TMRW!
Jun 17, 2018 5:31 pm
SAVE YOUR CASH MONEY // FLASH SALE IN 48 HOURS 💸
Jun 10, 2018 4:10 pm
BOGO DEAL FOR ALL YOU BABETOWNS 💋
Jun 8, 2018 3:49 pm
1 FOR YOU, 1 FOR YOUR BFF 👯‍♀️HAPPY BESTIE'S DAY!
May 25, 2018 3:20 pm
We've updated our policies!
May 8, 2018 3:34 pm
BRONZE DREAMS — SHE'S BACK IN STOCK ✨
Apr 24, 2018 1:16 pm
PLUMP YOUR PUCKER IS OFFICIALLY SHIPPING 👄
Apr 16, 2018 1:30 pm
PREORDER: PLUMP YOUR PUCKER 👄 
Mar 30, 2018 3:01 pm
WE'RE OBSESSED WITH YOUR BROWS, GIRL! 💥
Mar 23, 2018 1:04 pm
WE'VE GOT A LITTLE SURPRISE FOR YOU...
Mar 21, 2018 1:07 pm
THE ULTIMATE BROW PENCIL 💥
Mar 7, 2018 1:03 pm
POWERFUL BROWS ON THE PROWL 🌟NEW🌟
Feb 10, 2018 10:05 am
BRONZE IT UP BABY 
Feb 7, 2018 8:41 pm
HAPPY V-DAY GORGEOUS 🌹❤
Jan 4, 2018 3:19 pm
New Product Alert: Meet Matt(e) Shmaker!
Nov 27, 2017 10:02 pm
SALE EXTENDED! Cyber Monday 50% Off!
Nov 27, 2017 2:05 pm
HAPPENING NOW! Cyber Monday 50% Off Sale!
Nov 27, 2017 12:03 am
Right Now! Cyber Monday 50% Off Sale!
Nov 26, 2017 12:03 am
TOMORROW! Cyber Monday 50% Off Sale!
Nov 24, 2017 4:03 pm
Get Ready! Cyber Monday 50% Off Sale!
Sep 29, 2017 9:02 am
1 HOUR LEFT! 50% Off Back To School Sale!
Sep 28, 2017 10:05 am
RIGHT NOW! 50% Off Back To School Sale!
Sep 27, 2017 10:03 am
TOMORROW! 50% Off Back To School Sale!
Sep 26, 2017 6:10 pm
THIS THURSDAY! 50% Off Back To School Sale!
Feb 28, 2017 9:03 am
Hurry Over! 50% Off Sale—24 Hours Site-wide!
Feb 27, 2017 10:00 pm
theBalm 50% Off Sale—24 Hours Site-wide!
Feb 27, 2017 1:01 pm
Right Now! 50% Off Sale—24 Hours Site-wide!
Feb 24, 2017 9:34 am
Coming Monday! 50% Off Sale—24 Hours Site-wide!
Nov 29, 2016 9:00 am
Only 1 Hr Left! Cyber Monday 50% Off Sale!
Nov 28, 2016 10:02 am
Right Now! Cyber Monday 50% Off Sale!
Nov 27, 2016 3:00 pm
Tomorrow! Cyber Monday 50% Off Sale!
Nov 24, 2016 1:07 pm
Heads Up! Cyber Monday 50% Off Sale!
Nov 12, 2016 8:41 pm
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Nov 12, 2016 8:41 pm
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Mar 30, 2014 1:09 am
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