Dec 10, 2018 3:41 pm
Get A Free Bandana With Purchase While Supplies Last
Dec 8, 2018 12:19 pm
Mid-Weight Hoodies + Saturday Spotlights
Dec 6, 2018 12:01 pm
NEW ARTIST DEBUT - AMOS GOLDBAUM
Dec 1, 2018 12:28 pm
NEW MUSIC COLLECTION + FREE PIN WITH PURCHASE
Nov 30, 2018 11:41 am
LAST DAY! Sneakerhead All-Over Print Camo by Sam Flores Retires At Midnight
Nov 26, 2018 11:01 am
Cyber Monday Smorgasbord
Nov 25, 2018 12:15 pm
33% OFF Sale Ends Tonight At Midnight
Nov 23, 2018 12:19 pm
BLACK FRIDAY SALE - GET 1/3 OFF EVERYTHING ONLINE
Nov 22, 2018 2:14 pm
RE: HOLIDAY SALE PROMO CODE PROBLEM IS NOW FIXED
Nov 21, 2018 3:00 pm
ONLINE HOLIDAY SALE IS LIVE
Nov 19, 2018 3:04 pm
Today Is Jeremy Fish Day. Officially.
Nov 17, 2018 11:15 am
The What's Up Box - Sign Up for December's Shipment
Nov 14, 2018 3:16 pm
UP x AMERICAN GIANT COLLABORATION IS LIVE
Nov 10, 2018 1:53 pm
The Gift That Keeps On Giving. Literally.
Nov 7, 2018 3:13 pm
JOIN US TOMORROW NIGHT IN SF AT AMERICAN GIANT
Nov 6, 2018 12:01 pm
Get 20% Off The Mid-Term Melee Collection
Nov 3, 2018 3:45 pm
NEW - LIMITED EDITION DESIGN SUBSCRIPTION
Oct 28, 2018 1:55 pm
FYI: PRE-HOLIDAY HAT RE-STOCK + NEW STYLES LIVE NOW
Oct 25, 2018 3:01 pm
Halloween Pardee Collection - New Designs
Oct 23, 2018 1:43 pm
The Heavyweight Tee Is Back + Lower Price: $29
Oct 18, 2018 1:01 pm
WINTER'S COMING -- BEANIE UP
Oct 12, 2018 2:48 pm
NEW DESIGNS - STATE RECORDS - TX IL NY OR
Oct 10, 2018 1:39 pm
NACHO PREZ -- A Mid-Term Top Seller
Oct 4, 2018 3:51 pm
TAMALE LADY FUNDRAISER & COMMEMORATIVE COLLECTION
Oct 3, 2018 1:01 pm
WILD CARD WEDNESDAY ⚾ The A's All The Way Collection
Sep 29, 2018 12:00 pm
NEW -- SAM FLORES ALL OVER PRINTS
Sep 22, 2018 6:00 pm
ON SALE NOW: Sneakerhead Rolltop Backpack + All Over Print Hoodie
Sep 21, 2018 12:45 pm
UP X THE SHRINE COLLAB = SNEAKERHEAD
Sep 14, 2018 4:28 pm
New Hats + Re-Stock On Popular Sold Out Styles
Sep 5, 2018 2:04 pm
Football Collection + 20% Off Virgo Design
Aug 22, 2018 1:16 pm
Buy Two Shirts, Get One Free - Back To School Special 
Aug 14, 2018 3:46 pm
NEW: Jeremy Fish Phone Cases + Munk One Featured Releases
Aug 9, 2018 12:05 pm
Flare Up. Buy 3 Pins - Get One Free
Aug 5, 2018 3:00 pm
New Design: UP X 2 with Front and Back Print
Jul 29, 2018 2:45 pm
Our Entire SF Giants Cap Collection + 1954 Is Back 
Jul 23, 2018 12:32 pm
Skull Shield By Jeremy Fish + Leo Discount + Other News
Jul 13, 2018 3:57 pm
Summer Hat Re-Stock + Free Stickers with Hat Purchase
Jul 4, 2018 12:11 pm
4th of July Sale. Get 25% OFF All Sleeveless Apparel
Jun 28, 2018 2:08 pm
The Icebox Collection - Available for a limited time.
Jun 24, 2018 3:02 pm
NEW COLLECTION: UPLB Teams 
Jun 20, 2018 1:02 pm
New Design: Euro + 25% Off Cancer Zodiac Design
Jun 12, 2018 11:30 am
VICTORY PARADE SALE - 30% OFF ONLINE AND IN OUR SF STORE 
Jun 7, 2018 2:24 pm
Hit Parader or Circus? Either way, you'll appreciate our new collection.
Jun 3, 2018 1:04 pm
New Design + Jeremy and Jayde Fish Pin Re-Stock + Free Stickers with Pin Purchase
May 30, 2018 1:46 pm
New Design: Fat Upper + 25% Off Golden State Collection 
May 24, 2018 3:50 pm
New Collection - Mixed Tape
May 20, 2018 12:38 pm
Design Brunch + Royal Wedding Hangover
May 15, 2018 2:52 pm
New Design + New Golden State Addition
May 9, 2018 6:58 pm
New Design + 20% Off Golden State Collection
May 4, 2018 2:01 pm
New UP Stencil Logo Capsule + The MVP Is Back
Apr 28, 2018 1:00 pm
10% Off the Golden State Inspired Collection
Apr 24, 2018 3:28 pm
NEW: Tennis Design Collection
Apr 20, 2018 4:55 pm
NEW: The Ultimate 4:20 Collection
Apr 15, 2018 3:00 pm
New 1849 Collection and Four Featured Designs
Apr 12, 2018 1:03 pm
New Tech Accessory Designs and Expanded Model Availability
Apr 8, 2018 3:19 pm
NEW: UP Military Collection
Apr 3, 2018 3:34 pm
New Web Site and Assortment
Nov 28, 2017 11:31 am
LAST DAY! 50% OFF ONLINE
Nov 26, 2017 4:15 pm
50% OFF ONLINE...SUNDAY, MONDAY, TUESDAY !!!!!
Nov 25, 2017 12:46 pm
50% OFF at SAN FRANCISCO STORE
Nov 22, 2017 7:52 pm
Upper Playground In-Store Sale
Aug 16, 2017 1:02 pm
OROX x UPPER PLAYGROUND
Jul 19, 2017 3:52 pm
O GLORIOUS CITY BOOK SIGNING x BISON VAN RELEASE
Jul 7, 2017 2:00 pm
OROX x UPPER PLAYGROUND
Jun 15, 2017 12:05 pm
35% OFF VICTORY PARADE SALE
Jun 9, 2017 1:01 pm
DUB NATION
Jun 1, 2017 5:06 pm
O Glorious City by Jeremy Fish
May 25, 2017 3:42 pm
The Choe Show - Now Accepting Applications
May 10, 2017 12:30 pm
NEW MORNING BREATH TEE COLLECTION x MOTHERS DAY SALE
Apr 27, 2017 1:03 pm
WELCOME TO THE LOWER HAIGHT
Apr 20, 2017 3:50 pm
ADDITIONS TO THE UP LIBRARY x DAVID CHOE FLIP FLOPS
Apr 5, 2017 1:31 pm
OBEY: EARTH CRISIS x OPENING WEEK
Mar 30, 2017 1:03 pm
MORNING BREATH TEES x NEW ENAMEL PINS
Mar 14, 2017 1:31 pm
NEW JEREMY FISH TEE SHIRT CAPSULE
Feb 27, 2017 12:46 pm
50% OFF ONLINE SALE
Feb 24, 2017 4:12 pm
50% OFF IN-STORE SALE
Feb 16, 2017 1:02 pm
SAM FLORES FLIP FLOP COLLECTION x IPHONE 7 CASES
Feb 9, 2017 1:45 pm
MORE BLIK WALL DECALS x NIGHT OWL BY SAM FLORES
Feb 1, 2017 2:15 pm
AN EAST BAY MOMENT x JEREMY AND JAYDE FISH BLIK WALL DECALS
Jan 26, 2017 7:59 pm
NEIGHBORHOOD SPIRIT x FREE SAM FLORES PRINT WITH IN-STORE PURCHASE
Jan 19, 2017 8:02 pm
FREE SHIP FRIDAY x VISUAL EDUCATION
Jan 4, 2017 3:07 pm
NEW JEREMY FISH AND SAM FLORES PRINTS x FLAGSHIP STORE VIRTUAL TOUR
Dec 21, 2016 1:17 pm
NEW DENIK SKETCHBOOKS x NEW SF GIANTS NEW ERA HATS
Dec 14, 2016 1:03 pm
SF GIANTS NEW ERA x JEREMY AND SAM PRINTS x POSTAL TALK
Dec 8, 2016 1:02 pm
JAYDE FISH "IN DREAMS" AT FIFTY24SF x ONLINE GIFT SECTION
Dec 1, 2016 6:54 pm
JAYDE FISH PRINT RELEASE x RAD DUDE CAPSULE
Nov 23, 2016 7:56 pm
30 FOR 30 ONLINE SALE x SMALL BUSINESS SATURDAY IN-STORE SALE
Nov 16, 2016 3:28 pm
NEW JEREMY FISH HAT COLLECTION x LITTLE BIGGIE BY JAYDE FISH
Nov 2, 2016 5:40 pm
NEW EL MAC TEES x ONLINE SALE SECTION
Oct 26, 2016 5:33 pm
MANGCHI TONG TANG TOUR AND IN STORE SIGNING x NEW SAM FLORES HOUSEWARES
Oct 18, 2016 2:29 pm
RUNE CHRISTENSEN AT FIFTY24SF x NEW SAM FLORES PRINTS
Oct 14, 2016 5:28 pm
DAVID CHOE MUNKO HATS x WEEKLY SKETCH NIGHT AT FIFTY24SF
Oct 6, 2016 1:02 pm
BINGE x NEW PINS
Sep 28, 2016 1:12 pm
Free UP Tote x New Watches
Sep 22, 2016 1:02 pm
New Women's Capsule x All Trains Tshirt
Sep 15, 2016 1:03 pm
New iPhone Cases x Park Capsule
Sep 8, 2016 1:01 pm
SOBEKCIS SHOW x LOWER HAIGHT ART WALK x HIGH TIDE ZIP HOODIES
Aug 31, 2016 4:36 pm
Jeremy Fish Burger Bear Bedding x House of the Setting Sun & Big in Japan Capsule
Aug 25, 2016 4:44 pm
UP Toddler x UP Baby
Aug 19, 2016 1:43 pm
The Mule Copper Mug x Infield Beanies
Aug 12, 2016 1:08 pm
Jeremy Fish Bath Collection x UP T-Shirt Capsule
Aug 9, 2016 1:02 pm
NEW ERA CAPS x ASTRO GAMING SPEAKER TAGS
Jul 28, 2016 3:42 pm
SF New Era x S-Hooks
Jul 21, 2016 1:01 pm
Choe Totes x Enamel Pins
Jul 14, 2016 3:29 pm
Choe Bath x Transit T
Jul 7, 2016 3:53 pm
CHOE BEDDING x LH ART WALK
Jun 30, 2016 3:02 pm
New T-Shirt Collection x OZMO Show
Jun 24, 2016 1:02 pm
Free Pin x Jeremy Fish Show
Jun 15, 2016 5:51 pm
Dad's Day x New Dad's Day
Jun 10, 2016 1:01 pm
Jeremy Fish JanSport x Herakut Postcard Set
Jun 2, 2016 2:27 pm
CA FLAIR x VINTAGE SF HOODS
May 18, 2016 3:23 pm
NEW JFISH HOODIES x "SWIMMIN IN THE PLAYGROUND" SHOW
May 10, 2016 11:43 am
MVP TEES & HATS
Apr 29, 2016 2:18 pm
FREE SHIP FRIDAY x FISH PATCH HATS
Apr 21, 2016 5:34 pm
JEREMY FISH & GAME x FREE T at SF STORE
Apr 15, 2016 12:46 pm
WESTERN EDITION SKATEBOARD DECKS X EYES ONLY BEANIES
Apr 7, 2016 3:46 pm
JEREMY FISH SNAPBACKS X GIANTS OPENING DAY
Mar 31, 2016 2:37 pm
SNAPBACK NEW ARRIVALS X LOWER HAIGHT ART WALK
Mar 24, 2016 3:16 pm
SF NEW ERA TIE DYE x JUSTIN MAYS PRINTS x JFISH SHOW CLOSES
Mar 16, 2016 1:21 pm
TIME AFTER TIME x HAMMER TIME