Jun 20, 2018 1:02 pm
New Design: Euro + 25% Off Cancer Zodiac Design
Jun 12, 2018 11:30 am
VICTORY PARADE SALE - 30% OFF ONLINE AND IN OUR SF STORE 
Jun 7, 2018 2:24 pm
Hit Parader or Circus? Either way, you'll appreciate our new collection.
Jun 3, 2018 1:04 pm
New Design + Jeremy and Jayde Fish Pin Re-Stock + Free Stickers with Pin Purchase
May 30, 2018 1:46 pm
New Design: Fat Upper + 25% Off Golden State Collection 
May 24, 2018 3:50 pm
New Collection - Mixed Tape
May 20, 2018 12:38 pm
Design Brunch + Royal Wedding Hangover
May 15, 2018 2:52 pm
New Design + New Golden State Addition
May 9, 2018 6:58 pm
New Design + 20% Off Golden State Collection
May 4, 2018 2:01 pm
New UP Stencil Logo Capsule + The MVP Is Back
Apr 28, 2018 1:00 pm
10% Off the Golden State Inspired Collection
Apr 24, 2018 3:28 pm
NEW: Tennis Design Collection
Apr 20, 2018 4:55 pm
NEW: The Ultimate 4:20 Collection
Apr 15, 2018 3:00 pm
New 1849 Collection and Four Featured Designs
Apr 12, 2018 1:03 pm
New Tech Accessory Designs and Expanded Model Availability
Apr 8, 2018 3:19 pm
NEW: UP Military Collection
Apr 3, 2018 3:34 pm
New Web Site and Assortment
Nov 28, 2017 11:31 am
LAST DAY! 50% OFF ONLINE
Nov 26, 2017 4:15 pm
50% OFF ONLINE...SUNDAY, MONDAY, TUESDAY !!!!!
Nov 25, 2017 12:46 pm
50% OFF at SAN FRANCISCO STORE
Nov 22, 2017 7:52 pm
Upper Playground In-Store Sale
Aug 16, 2017 1:02 pm
OROX x UPPER PLAYGROUND
Jul 19, 2017 3:52 pm
O GLORIOUS CITY BOOK SIGNING x BISON VAN RELEASE
Jul 7, 2017 2:00 pm
OROX x UPPER PLAYGROUND
Jun 15, 2017 12:05 pm
35% OFF VICTORY PARADE SALE
Jun 9, 2017 1:01 pm
DUB NATION
Jun 1, 2017 5:06 pm
O Glorious City by Jeremy Fish
May 25, 2017 3:42 pm
The Choe Show - Now Accepting Applications
May 10, 2017 12:30 pm
NEW MORNING BREATH TEE COLLECTION x MOTHERS DAY SALE
Apr 27, 2017 1:03 pm
WELCOME TO THE LOWER HAIGHT
Apr 20, 2017 3:50 pm
ADDITIONS TO THE UP LIBRARY x DAVID CHOE FLIP FLOPS
Apr 5, 2017 1:31 pm
OBEY: EARTH CRISIS x OPENING WEEK
Mar 30, 2017 1:03 pm
MORNING BREATH TEES x NEW ENAMEL PINS
Mar 14, 2017 1:31 pm
NEW JEREMY FISH TEE SHIRT CAPSULE
Feb 27, 2017 12:46 pm
50% OFF ONLINE SALE
Feb 24, 2017 4:12 pm
50% OFF IN-STORE SALE
Feb 16, 2017 1:02 pm
SAM FLORES FLIP FLOP COLLECTION x IPHONE 7 CASES
Feb 9, 2017 1:45 pm
MORE BLIK WALL DECALS x NIGHT OWL BY SAM FLORES
Feb 1, 2017 2:15 pm
AN EAST BAY MOMENT x JEREMY AND JAYDE FISH BLIK WALL DECALS
Jan 26, 2017 7:59 pm
NEIGHBORHOOD SPIRIT x FREE SAM FLORES PRINT WITH IN-STORE PURCHASE
Jan 19, 2017 8:02 pm
FREE SHIP FRIDAY x VISUAL EDUCATION
Jan 4, 2017 3:07 pm
NEW JEREMY FISH AND SAM FLORES PRINTS x FLAGSHIP STORE VIRTUAL TOUR
Dec 21, 2016 1:17 pm
NEW DENIK SKETCHBOOKS x NEW SF GIANTS NEW ERA HATS
Dec 14, 2016 1:03 pm
SF GIANTS NEW ERA x JEREMY AND SAM PRINTS x POSTAL TALK
Dec 8, 2016 1:02 pm
JAYDE FISH "IN DREAMS" AT FIFTY24SF x ONLINE GIFT SECTION
Dec 1, 2016 6:54 pm
JAYDE FISH PRINT RELEASE x RAD DUDE CAPSULE
Nov 23, 2016 7:56 pm
30 FOR 30 ONLINE SALE x SMALL BUSINESS SATURDAY IN-STORE SALE
Nov 16, 2016 3:28 pm
NEW JEREMY FISH HAT COLLECTION x LITTLE BIGGIE BY JAYDE FISH
Nov 2, 2016 5:40 pm
NEW EL MAC TEES x ONLINE SALE SECTION
Oct 26, 2016 5:33 pm
MANGCHI TONG TANG TOUR AND IN STORE SIGNING x NEW SAM FLORES HOUSEWARES
Oct 18, 2016 2:29 pm
RUNE CHRISTENSEN AT FIFTY24SF x NEW SAM FLORES PRINTS
Oct 14, 2016 5:28 pm
DAVID CHOE MUNKO HATS x WEEKLY SKETCH NIGHT AT FIFTY24SF
Oct 6, 2016 1:02 pm
BINGE x NEW PINS
Sep 28, 2016 1:12 pm
Free UP Tote x New Watches
Sep 22, 2016 1:02 pm
New Women's Capsule x All Trains Tshirt
Sep 15, 2016 1:03 pm
New iPhone Cases x Park Capsule
Sep 8, 2016 1:01 pm
SOBEKCIS SHOW x LOWER HAIGHT ART WALK x HIGH TIDE ZIP HOODIES
Aug 31, 2016 4:36 pm
Jeremy Fish Burger Bear Bedding x House of the Setting Sun & Big in Japan Capsule
Aug 25, 2016 4:44 pm
UP Toddler x UP Baby
Aug 19, 2016 1:43 pm
The Mule Copper Mug x Infield Beanies
Aug 12, 2016 1:08 pm
Jeremy Fish Bath Collection x UP T-Shirt Capsule
Aug 9, 2016 1:02 pm
NEW ERA CAPS x ASTRO GAMING SPEAKER TAGS
Jul 28, 2016 3:42 pm
SF New Era x S-Hooks
Jul 21, 2016 1:01 pm
Choe Totes x Enamel Pins
Jul 14, 2016 3:29 pm
Choe Bath x Transit T
Jul 7, 2016 3:53 pm
CHOE BEDDING x LH ART WALK
Jun 30, 2016 3:02 pm
New T-Shirt Collection x OZMO Show
Jun 24, 2016 1:02 pm
Free Pin x Jeremy Fish Show
Jun 15, 2016 5:51 pm
Dad's Day x New Dad's Day
Jun 10, 2016 1:01 pm
Jeremy Fish JanSport x Herakut Postcard Set
Jun 2, 2016 2:27 pm
CA FLAIR x VINTAGE SF HOODS
May 18, 2016 3:23 pm
NEW JFISH HOODIES x "SWIMMIN IN THE PLAYGROUND" SHOW
May 10, 2016 11:43 am
MVP TEES & HATS
Apr 29, 2016 2:18 pm
FREE SHIP FRIDAY x FISH PATCH HATS
Apr 21, 2016 5:34 pm
JEREMY FISH & GAME x FREE T at SF STORE
Apr 15, 2016 12:46 pm
WESTERN EDITION SKATEBOARD DECKS X EYES ONLY BEANIES
Apr 7, 2016 3:46 pm
JEREMY FISH SNAPBACKS X GIANTS OPENING DAY
Mar 31, 2016 2:37 pm
SNAPBACK NEW ARRIVALS X LOWER HAIGHT ART WALK
Mar 24, 2016 3:16 pm
SF NEW ERA TIE DYE x JUSTIN MAYS PRINTS x JFISH SHOW CLOSES
Mar 16, 2016 1:21 pm
TIME AFTER TIME x HAMMER TIME
Mar 9, 2016 2:41 pm
SF GIANTS CAMO NEW ERA CAPSULE X SAN FRANCISCO PRINT
Mar 2, 2016 3:42 pm
VARGAS PRINT SHOW x MOROCCAN SNAPBACKS
Feb 24, 2016 1:55 pm
THE SANDLOT X SAM FLORES SHOW CLOSING
Feb 19, 2016 3:29 pm
NEW ERA MAINTENANCE X JEREMY FISH WOOD PANEL
Feb 10, 2016 2:30 pm
BABY, IT'S COLD OUTSIDE
Jan 27, 2016 2:56 pm
JFISH PILLOW GANGS PART 2 x CALIFORNIA MUNK
Jan 21, 2016 2:24 pm
NEW KILA HATS / ALEX PARDEE CAPSULE
Jan 14, 2016 3:40 pm
JEREMY FISH BISON VAN & NEW YORK ANIMAL GANG PILLOWS
Dec 16, 2015 1:46 pm
THE TURTLE BURGER BUCKET HAT SET BY JEREMY FISH / DAYDREAMS AND NIGHTMARES SHOW BY SAM FLORES
Dec 9, 2015 2:34 pm
NEW DAVID CHOE SHOWER CURTAINS, JOURNALS, NOTEPAD, POSTCARD BOOK
Dec 2, 2015 3:50 pm
FREE JEREMY FISH POSTCARD BOOK / NEW SAM FLORES AND JEREMY FISH SHOWER CURTAINS
Nov 25, 2015 4:04 pm
ARBITRARY 33 1/3% OFF SALE
Nov 18, 2015 2:23 pm
Jeremy Fish: "O Glorious City" at City Hall / Sam Flores Signing at SPARC
Nov 12, 2015 2:50 pm
Jeremy Fish x Grassroots Hats / All Day Beanies
Oct 29, 2015 3:10 pm
New Jeremy Fish Print & New/Restocked Gear
Oct 21, 2015 1:49 pm
David Choong Lee Show & Fresh The CITY New Eras
Oct 15, 2015 1:32 pm
New Beanies / Back to Basics Crewneck T-Shirts / UP at Treasure Island
Oct 7, 2015 2:32 pm
New UP Snapback Runners Caps & SF Warehouse Sample Sale
Oct 1, 2015 2:23 pm
SF GIANTS VACATION HATS / 25% OFF BOOK SALE
Sep 24, 2015 1:38 pm
Bay Area Cross Pollination New Era Hats & David Choe Sticker Packs
Sep 17, 2015 1:42 pm
Characters T-shirt by Munk One & FREE David Choong Lee Print
Sep 10, 2015 2:43 pm
The City New Era Caps Collection & New Design by Illustrator Hsiao-Ron Cheng
Sep 2, 2015 2:22 pm
New Fillmore & Mission Script T-Shirts and Bay Area Football Legends
Aug 27, 2015 1:18 pm
New Snapbacks x Chinese Takeout Pocket T-Shirts
Aug 12, 2015 2:28 pm
New SF Giants New Era Caps x SF Sightseeing Tour Postcard Book by Jeremy Fish
Aug 6, 2015 2:11 pm
Walcrest Fleece Collection x Tectonics Mugs
Aug 6, 2015 2:05 pm
Tectonics Mug x Walcrest Fleece by Jeremy Fish
Jul 29, 2015 1:44 pm
New Designs by Justin Hager x DEVOLUTION Group Show
Jul 23, 2015 4:47 pm
New Splash Brothers Jackets x Summer Youth T-Shirts
Jul 15, 2015 4:09 pm
Jeremy Fish Coloring Book x Our Latest Snapbacks Release
Jul 8, 2015 2:33 pm
New Snapback Caps For the Summer x Jeremy Fish Print
Jun 30, 2015 1:40 pm
Deepest Depths of the Burrow Premiere Tickets  x New Additions to NYCHOS x UP Collection
Jun 24, 2015 7:33 pm
MARS-1 Metal Cold Casting Sculptures x Mark McCloud's 'Take It Acid Is' Show
Jun 17, 2015 2:04 pm
WARRIORS VICTORY SALE - ENTIRE SITE 40% OFF
Jun 11, 2015 2:05 pm
Golden State Finals Gear x Doppelgangers by Alex Pardee
Jun 3, 2015 2:34 pm
New James Jean Premium T-Shirts x Porous Walker High Score T-Shirt
May 28, 2015 2:00 pm
New iPhone 6 Hardshell Cases Released by Upper Playground
May 21, 2015 4:40 pm
Two Bay Area Shows by Mangchi May 25th & May 26th
May 12, 2015 6:11 pm
Upper Playground's SF Heritage Society presents 'The Jayde' Shoulder Bag by Jeremy Fish x Al's Attire
May 7, 2015 2:29 pm
SF Giants New Era Caps in New Designs x Golden State Tote Bag Giveaway